Ad Creation Made Easy with CapCut for Business

Creating ads that capture the attention of your audience can be challenging. The wants and needs of your customers can change as fast as the trends that come and go. Long-form and short-form video needs to be a part of any good content marketing strategy, especially for brands, and that trend is only growing as we look to 2024 and beyond. In 2022 alone, audiences spent an average of 19 hours a week consuming video online.



Regardless of the length or format, your audience always wants to be entertained and engaged. So, how can you create video content that entertains your intended audience? How do you develop an emotional connection and awareness with someone who doesn't know your brand or business?



We've built CapCut for Business with a suite of features that help you create scroll-stopping content that engages with your audience. It's easier than ever to create ad scripts, stay on trends, add visual elements that engage, and build content that supports your content marketing efforts, no matter where your customers are on their journey.



We are going to take a look at how CapCut for Business can help small to medium-sized businesses (SMBs), agencies, and content creators with brand marketing and performance-based marketing. Let's get into it.

Building Brand Awareness With CapCut For Business

You have three seconds to hook your viewer before you lose their attention. That is a short amount of time to make a good impression, and with 93% of businesses acquiring new customers after sharing videos on their social media channels, your video content needs to hook them. So how can you create an effective ad that entertains your audience and brings awareness to your brand?



Here are some helpful tips that can hook your viewer to build brand awareness.

✅ Use Sound

Incorporating sound into your video content, especially with platforms like TikTok, can help boost retention and entertain audiences. Developing a sonic identity and strategy can help give your brand a unique feel that differentiates you from your competitors. Whether it's through the use of music, or narration, creating content where audio is a part of the total experience can generate a 16% lift in impressions.

✅ Follow Trends

Building awareness by creating content following trends is a great way to generate additional awareness for your brand or product. CapCut for Business templates is a great place to start to see which templates are resonating with audiences so that you can put your own creative spin on content that audiences are already engaging with.

✅ Optimize Length

Finding that perfect length for video content is key to keeping your audience engaged. Whether you're creating short-short form videos from your long-form video content, it's important to prioritize the platform. We've found that short-form videos between 21-34 seconds are right in the sweet spot. Using the Ad Script feature in CapCut for Business can help you create a script that immediately sparks the attention of your audience and keeps them engaged through the duration of your video.

Ad Script Helps:

✅ Generate ad copy in an instant

✅ Test various tones and voice styles to see what fits your business best

✅ Streamlines the ideation and creative copywriting process

Check out how to use Ad Script!

Influencing Consideration and Conversions With CapCut for Business

Ok, you've gotten the attention of your audience using the methods above. Depending on the goal of your content or campaign, and whether its goal is to influence clicks on a page, sales of a product, or generate leads, CapCut for Business has features to assist you in turning users who have familiarity with you into customers who can advocate for your brand and product. But what are the methods that help this? For starters, elements like incorporating at least five scenes in your video and shooting in high resolution make a huge difference in how the audience interacts with your content. Best of all, this doesn't require a big budget, or professional camera equipment, you can do this with your smartphone.



Here are some helpful tips that can influence your viewers to take a next step.

✅ Incorporate a Call-to-Action

Simple methods like incorporating a clear call-to-action (CTA) into your video can help influence your viewers to take a next step. This strategy can have a major impact on your conversion rate and data suggests that videos that have a clear CTA can boost conversion rates by 152%. CapCut for Business has features that help incorporate text, stickers, and other visual elements into your video content to make it more engaging so that you can inform your audience on what next steps to take.



✅ High Resolution + Full Screen

It sounds like a given, but successful content marketing starts with building content that fits the platform that you're using, especially when it comes to driving consideration and conversion. So, prioritize embracing mobile-first solutions that have a resolution of at least 720 pixels (720p). Videos that incorporated that resolution have seen a 312% lift in conversion rate. Just as important, embrace using the entirety of the screen with your video creativity by making vertical videos in 16:9. CapCut for Business has templates that help you maximize the full screen experience for your audience.



✅ Differentiate Video Types

Audiences seek out a wide range of different types of videos, so it's important to create content to serve the different needs of users. One kind of video type that audiences seek out are videos that educate. Our AI Character templates in CapCut for Business is a perfect solution to help create those explainer videos that help educate viewers about your product effectively.



AI Characters Helps:

✅ Create educational content

✅ Expedite the creation process

✅ Connect with audience using realistic visuals



Check out a few additional CapCut for Business Features!

Congratulations! You've just learned how to create a successful brand awareness and performance marketing campaign using CapCut for Business! You can start exploring our CapCut for Business creative solutions now: capcut.com/business.