CapCut for Business Debuts During Advertising Week New York 2023

CapCut for Business Debuts During Advertising Week New York 2023

CapCut for Business is thrilled to launch during Advertising Week New York 2023 and celebrate with a variety of attendees. Ad Week provided the perfect forum to connect with leaders in the advertising space and showcase the suite of commercial tools in CapCut for Business.

CapCut for Business Launch

We were excited to launch CapCut for Business on October 16th, during Advertising Week New York 2023. This was the perfect event to showcase the suite of commercial tools inside the CapCut app designed to empower small-to-medium sized business owners, advertisers, content creators, and agencies. The opportunity to demonstrate the tools and discuss the benefits and usecases with industry leaders was a perfect way to launch our new product. This year's event brought together experts in marketing, advertising, media, and tech for an immersive program featuring keynotes, brand activations, panels, and networking opportunities. Attendees explored industry trends and connected with professionals from around the world.



A main discussion topic that circulated through our activation booth on the Ad Week floor was around efficiency, and how CapCut for Business can expedite a lot of the creation process effectively to help with client projects, and other content programs. Tools like Ad Script, AI Characters, Smart Ads, Business Templates, and Collaboration are built to solve problems for business leaders and content creators at scale. With these tools, the barriers to entry have been reduced and the ease-of-use within the app helps novice content creators grow their confidence and skillset quickly.

Hearing From Small Business Owners

The event also provided the opportunity to catch up with and feature a couple of small business owners and content creators in our booth. Teya Kepila of @theturmerictimes discussed her passion for ceramics and how she's turned that into a business while using CapCut for Business to create content, like short clips and candid moments that best represent her brand's aesthetic. For Teya, CapCut's user friendly features allowed her to grow her relationship with building content.



We also had the opportunity to talk with JT Barnett and discuss his methods of content creation and business development. The opportunity to create his own business, develop his own team, and assist companies in developing their own content has been thrilling, especially after he hung up his skates as a hockey player. When he's not collaborating with companies, he focuses on creating his own content focused on lifestyle, wellness, and other interests. What separated CapCut amongst other platforms for JT was the use of the auto captions tool helping him save time and resources as he developed content.



It was wonderful to share the news of CapCut for Business with so many attendees. We enjoyed hearing their stories and learn more about how they've used the tools to create their own content. You could feel the excitement as we discussed our new CapCut for Business tools, especially around the benefits they bring. By launching CapCut at Ad Week, we set our reputation and credibility within the industry as a thought leader and premier commercial content creation platform, provoking conversations with forward-thinking industry experts and coverage from publications like TechCrunch and Insider Intelligence.



We look forward to seeing what the CapCut community will create and edit with CapCut for Business. You can start exploring our CapCut for Business creative solutions now: capcut.com/business.