CapCut Cookies Policy
Last Updated: December 2024
This Cookies Policy explains how CapCut and our partners use cookies and similar technologies. It applies to the CapCut app, website, and the CapCut CommercePro website (together, the “CapCut Services”). Unless otherwise stated in this Cookies Policy, our Privacy Policy applies to the data we collect via cookies and similar technologies.
1. How do cookies work
Cookies are small text files that let websites and apps identify your browser or device. Cookies and similar technologies let websites and apps store or access info on your device. They enable certain features and distinguish you from other visitors. Most website and app providers use these technologies for various purposes. These purposes include: efficient page navigation, web security, and usage tracking. These technologies also remember user preferences and customise the user experience, especially in relation to ads.
Like many websites and apps, the CapCut Services use cookies and similar technologies, such as software development kits ("SDKs"), pixels, APIs, mobile ad IDs, tags, and local storage. We call them all "cookies" in this Cookies Policy.
Some of the cookies on the CapCut Services are set on browsers or devices and used directly by us. These are referred to as "first-party" cookies.
Other companies ("Partners") also set and use cookies on the CapCut Services. They help us keep it safe and secure and promote our services on other apps and websites. These cookies also enable us, our advertisers, and measurement partners to measure ad campaign effectiveness and show you personalised ads. In this Cookies Policy, we refer to cookies set by Partners on the CapCut Services as "third-party cookies". You can find more information about the Partners that use cookies on the CapCut Services, and links to their own privacy policies, in sections 3.3 and 3.4 below.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are "session cookies". They exist only while your browser is open and are deleted automatically or shortly after you close your browser. Other cookies are "persistent cookies". They stay after you close your browser or app. Persistent cookies expire automatically after a set time, like a few days or weeks. When you return to the CapCut Services, a third-party site, or other sites that use the same cookies, persistent cookies on your device can be recognised.
2. What are cookies used for
Cookies enable us to provide and secure, as well as analyse and customise, the CapCut Services. This includes providing a safer, personalised experience to users of the CapCut Services. For example, we will verify logged-in users to give them an appropriate experience, or identify locale to determine the appropriate language to present on the CapCut Services.
Cookies let us, our advertisers, and measurement partners measure ad campaign effectiveness. They also allow us to show you ads based on your browsing and profile.
We have provided more information below about the purpose of cookies.
Essential and optional cookies
Some cookies are essential to provide you with the CapCut Services and features you have requested. You cannot decline or disable them afterward.
Other optional, non-essential cookies will be used based on your usage and the sites you visit. We outline a summary of the types of cookies we use in below.
3. Types of cookies
The types of cookies that the CapCut Services and our partners use cookies can be classified into the following categories:
3.1. Safety and security
We use some cookies to keep you and the CapCut Services safe and secure. For example, these types of cookies enable us to prevent malicious attacks to the CapCut Services, detect non-human traffic (bots), and detect other suspicious activity.
Below are some examples of the cookies we use for safety and security, and their retention periods.
● We use “waftokenid” amd “ttid” (retained for 1 year)
3.2 Functionality and customisation
Some cookies make the CapCut Services work better. They also let us customise the CapCut Services to your preferences. For example, we can display it in your preferred language.
Below are some examples of the functionality and customisation cookies we use, examples of their purposes, and their retention periods.
● We use “cms_app_name” to remember your login details and status while you browse the CapCut Services (retained for the length of your session on the CapCut Services).
● We use “capcut_locale” to record the country from which you visit the CapCut Services to identify the local language (retained for 1 year).
3.3 Analytics and research
The CapCut Services use first-party and third-party cookies to help us understand your use of the CapCut Services and their features. They show which pages you view and how you interact with them. This information lets us measure and fix any errors on the CapCut Services to improve your experience. We also use the information obtained via these cookies to test design ideas. It helps us understand user activity and patterns. This, in turn, improves the CapCut Services and their features. Below are examples of some of the analytics cookies we and our Partners use, examples of their purposes, and their retention periods.
● We use Google Analytics (https://policies.google.com/privacy) on the CapCut and CapCut Commerce Pro websites to analyse usage of these CapCut Services (retained for 13 months).
● We use Microsoft Bing Ads (https://www.microsoft.com/en-us/privacy/privacystatement) on the CapCut website to analyze website traffic, understand the number of page views and unique visitors, and for other operational purposes (retained for 2 years).
3.4 Advertising and measurement
The CapCut Services use first-party and third-party cookies for advertising purposes. This includes personalising ads (depending on your settings) based on your browsing habits and profile, and your off-app activity. We and our Partners also use cookies to measure ads' performance on the CapCut Services.
Below are examples of the advertising and measurement cookies we and our Partners use, examples of their purposes, and their retention periods.
● We use Google Ads (https://policies.google.com/privacy) on the CapCut and CapCut Commerce Pro websites to measure the performance of ads on the CapCut Services, including by tracking user actions in response to ads, and visits to an advertiser's website or purchases (retained for 2 years).
● We use Microsoft Ads (Bing Ads) on the CapCut website to enhance our marketing strategies, including tracking the conversions of ads, building targeted audiences, optimizing ads on third-party websites and apps for current and future visitors, and remarketing to those who have already interacted with our websites or ads (retained for up to 13 months).
● We use Google Tag Manager (https://support.google.com/tagmanager/answer/9323295?hl=en) on the CapCut Commerce Pro website to store information regarding your clicks on certain ads (retained for 2 years).
4. How you can control cookies
Cookie preferences
Some of the cookies that we use are essential to operate the CapCut Services. As a result, you cannot control the use of such cookies.
You can accept or refuse non-essential cookies. Blocking and/or deleting cookies may mean that some of your CapCut Services preferences will be lost. Blocking all cookies may also mean certain functionalities on the CapCut Services will not operate fully or properly.
You can control how we use data from cookies to conduct analytics and show you ads by using the settings described below.
You can exercise your cookie preferences through the Cookie Settings page on the applicable website of the CapCut Services, including:
https://www.capcut.com/cookie-settings
https://commercepro.capcut.com/cookie-settings
Your web browser settings
Most browsers will also allow you to choose the level of privacy settings you want. You can control your cookies and local storage settings, like:
● See what cookies or other locally stored data you have and delete them on an individual basis;
● Block third-party cookies;
● Block cookies from particular sites;
● Block all cookies from being set; or
● Delete all cookies/site data.
For more information on how to manage the most popular browsers, see below:
● Google Chrome: https://support.google.com/chrome/answer/95647?hl=en
● Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
● Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
● Edge: https://support.microsoft.com/en-gb/help/4027947/microsoft-edge-delete-cookies
● Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Device Settings
You can also adjust your Cookie preferences via the privacy settings on the device you are using.
Your Personalized Ad Settings
If you are logged into the CapCut mobile application, you can withdraw your consent for personalized advertising by navigating to your in-app settings through the settings icon, selecting
“ad network preferences” and clicking “Do Not Consent.”
5. Changes to this Policy
We may update this Cookies Policy from time to time. When we post changes to this Policy, we will revise the "Last Updated" date at the top of this Policy, and will notify you in accordance with applicable law of any material changes in the way we collect, use, and/or share information using these technologies, such as by prominently posting notice of the changes in the CapCut Services. We recommend that you check this page from time to time to inform yourself of any changes in this Policy.
6. Contact us
If you have any questions or comments about this Policy, or privacy matters generally, contact us at: capcut.support@bytedance.com.
7. More information
For details on the CapCut Services’ cookie data processing, see our Privacy Policy. It covers international data transfers, safeguards mechanisms implemented, and the use of personal data with cookies. For more info on our Partners' data transfers, see their privacy and cookies policies.