In the modern world of rapid business development, business people seek effective and unusual solutions to attract consumers' attention. One practical solution is to create 3D explainer videos. These videos provide an interactive and effective way to advertise a product or service. These animations provide marketers with an effective tool for marketing, since when ideas are presented in a simple, easily understandable, and visually appealing way, it becomes easier to market them.
This article will help you learn the specifics of 3D explainer videos, how to make 3D explainer videos, the advantages, the software for creating them, and some tips for editing using the CapCut desktop video editor.
What is a 3D explainer video
A 3D explainer video is an animated visual that uses three-dimensional graphics to help explain a concept. Its main idea is to distill complex ideas or objects into more straightforward pictures. Indeed, 3D animation is more effective than 2D videos, which are more common in the market. Companies use these videos to educate their clients on services and products or explain any concept they deem fit for their audience. Very versatile, 3D animation explainer videos can be used in many fields and are usually short, leaving the main focus on the message.
Why choose 3D explainer animation videos
Choosing 3D explainer animation videos offers many advantages for businesses.
- Engaging visual appeal with 3D animation
3D explainer videos have a distinct visual charm that captures attention instantly. The three-dimensional graphics are far more engaging than the usual two-dimensional videos made out. Such interesting images make the message more appealing, making the audience keen and attentive during content delivery.
- Enhanced storytelling through 3D explainers
It becomes even easier to follow complex concepts when you can see them presented in a real environment as opposed to standard 2D animation or reading in a text. It makes it easier to tell a story through a business message, which means an even deeper connection between the company and the audience. Having that much depth and the option to move around the scenario makes the story more intriguing and, thus, more manageable for the audience to remember.
- Better viewer retention with 3D content
The content that is likely to remain with the viewers is the content that contains 3D animation. The use of 3D visuals helps to hold the audience's attention and enables them to remember what has been taught. Research supports that proper animation helps avoid message loss by making the audience pay attention to the message.
- The versatility of 3D explainers for different industries
The versatility of 3D video explainers makes them a good option for businesses across various industries. Whether in technology, healthcare, or education, these videos can be designed to align with the requirements of any industry. Their adaptability ensures that 3D explainer videos remain valuable for delivering messages in diverse fields.
- Showcasing complex concepts in a simple way
One of the standout benefits of 3D animation explainer videos is their ability to simplify complex topics. Using visual elements and animations, even the most intricate ideas can be simplified and communicated effectively. 3D explainer videos are invaluable for businesses aiming to present complex concepts in a clear and accessible manner.
- Improving Brand Recognition with 3D Animation
3D animation can be pivotal in boosting brand recognition. The visuals are always different from the regular pictures, which helps make a brand stand out among the rest. It helps form a good, easily identifiable image for any business, assisting customers to recall your brand when they need your services quickly.
Types of 3D explainer video
3D animated explainer videos are a powerful tool for conveying complex messages in a simple, engaging, and visually appealing way. Here are five popular types of 3D explainer videos, each designed to communicate a specific message clearly and effectively.
Educational content
Educational videos are designed to explain complex concepts or ideas in a visually accessible manner. They often use 3D animation to simplify abstract or difficult topics, making them easier to understand and more engaging for the audience.
Example: The National Oceanic and Atmospheric Administration's (NOAA) 3D video on the water cycle visually explains how water moves through stages like evaporation and condensation, making it fun and memorable for younger audiences.
Service demonstration
Service demonstration videos are used to showcase how a service works, highlighting its key features and benefits. These videos often present the service in action, using 3D animations to show practical applications and ease of use.
Example: Bankwest Halo's 3D explainer demonstrates its payment solution by showcasing a scenario where users can make payments while cycling, highlighting the service's convenience and simplicity.
Product features
Product feature explainer videos use 3D animation to break down the features of a product or service. This type of video is ideal for showing off technical details, unique features, or complex functionalities, helping the audience understand the product's value and benefits.
Example: Webflow's 3D explainer video uses detailed animation to show the platform's features, helping viewers understand how it can be used to create websites.
Brand storytelling
Brand storytelling videos leverage 3D animation to communicate the values, mission, and journey of a brand. These videos create an emotional connection with the audience by telling a compelling story, often accompanied by engaging visuals that reflect the brand's ethos.
Example: Airbnb's 3D explainer video addresses traveler and property owner concerns by showcasing how simple and safe the platform is to use, all while incorporating humor and relatable scenarios.
Platform promotion
Platform promotion videos highlight the key features and benefits of a platform, such as an app, website, or service. These videos often aim to showcase how users can interact with the platform, how it addresses user needs, and why it stands out from competitors.
Example: American Express uses a 3D explainer to highlight the benefits of their Blue Card, using fun animations to illustrate its solutions to common consumer problems like no-return policies.
6 best software for your 3D explainer video animation
After reviewing some of the best 3D explainer videos, let's examine the best 3D explainer video software options for creating one. Then, let's discuss the five best software programs for creating amazing 3D explainer video animations.
CapCut desktop video editor
CapCut desktop video editor is a perfect tool for editing your 3D animation using a desktop computer. Using the CapCut desktop video editor, you can easily edit your video by cutting, trimming, or joining other clips to make your video flow well. You can also fine-tune audio elements, sync voiceovers, and enhance the sound with background music or sound effects. CapCut desktop video editor can help bring your 3D explainer video to the next level if you need to insert captions to the video or refine your visual details.
- Professional-grade transitions: CapCut provides delicate transitions between scenes, which also refers to video flow. These video transitions can be employed to switch from one part to another of your 3D explainer video.
- Extensive sound effects: CapCut offers a variety of sound effects to complement compelling visuals. You can even add clicks, swooshes, and other sounds, which might make the video even more enjoyable.
- Customizable AI stickers: CapCut's AI stickers enable you to add movement to your video. They can be personalized to suit the theme and tone of your 3D explainer.
- AI-powered auto-captions: CapCut automatically generates captions using AI technology. This auto caption feature saves time and makes your video accessible to a broader audience.
- Easily add voiceover: In CapCut, you can quickly record and AI voiceovers to your video. This feature helps convey your message clearly, making it more effective.
- Some advanced features require payment.
- A stable network environment is required.
How to edit a 3d explainer video with CapCut
To edit your 3D explainer video with the CapCut desktop video editor, download and install the CapCut desktop video editor.
- STEP 1
- Import your video
Open CapCut and click on "Create project" to get started. Drag and drop your 3D explainer video file into the timeline. You can also use the 3D videos in CapCut's library.
- STEP 2
- Customize and enhance the video
Click on the "Text" option to add captions, titles, or key points that highlight your message. Customize the text with various sizes, fonts, colors, and animations, such as the dynamic "Typewriter" effect. For seamless scene transitions, navigate to the "Transitions" tab and select from a range of professional options. To add a fun, creative touch, explore the "Stickers" tab and enhance your video with engaging visuals that align with your message.
- STEP 3
- Export and share
If everything looks good, click "Export," choose the resolution and format (MP4 is recommended), and adjust the quality settings to your liking. After exporting, your video is ready to share on social media like TikTok and YouTube.
Create Studio
Create Studio is an intuitive tool for creating 3D animated explainer videos. It can produce high-quality animations and has a professional look and feel; it is relatively easy to start with pre-built templates. The interface is easy to use, both for newbies and for professionals who work in the field. As with any tool used for 3D content creation, it has its drawbacks: it is not very flexible in animation customization, and there are fewer character models than some specialized programs.
- High-quality 3D animations.
- Simple interface for all skill levels.
- Variety of templates and characters.
- A one-time payment is available.
- Limited advanced animation customization.
- Fewer 3D character options.
Blender
Blender is one of the most flexible and completely customizable free 3D modeling software that gives users much freedom. It has extra modeling, animation, and rendering tools, which makes it suitable for users with heavy 3D explainer videos. However, it may be challenging to learn for beginners because the gradient is steep.
- Extensive animation and modeling tools.
- Free and open-source with no licensing fees.
- Highly customizable for professional-grade projects.
- A vibrant community offering a wealth of tutorials and resources.
- The steep learning curve for new users.
- It can be resource-intensive, requiring a powerful system.
Autodesk Maya
Autodesk Maya is an effective 3D software tool for creating and animating professional graphical data. It is used in almost all fields, including the film and gaming industries and architecture, especially in modeling 3D models, animations, and simulations. Autodesk Maya has many tools that help professionals create and animate diverse models.
- Highly versatile with advanced 3D modeling and animation tools.
- Ideal for professionals in the gaming, film, and design industries.
- Supports detailed rendering and simulation features.
- Excellent integration with other Autodesk products.
- The steep learning curve for beginners.
- High price points, especially for individual users.
FlexClip
FlexClip is an online 3D explainer video maker that allows users to design 3D videos directly on the browser. It comes with predesigned 3D templates, stocked media, and functions that will help users create 3D content in the simplest way possible. It can also add objects to video, animating them and generating voiceovers using artificial intelligence. Due to its simplicity, the program is perfect for those who have never ventured into 3D modeling or require instant, high-quality 3D videos.
- User-friendly, no software download is required.
- AI-powered tools for text-to-video and voice generation.
- Extensive library of 3D templates and stock media.
- Customizable 3D animations and visuals.
- Limited control for advanced users.
- Certain advanced features are available only with paid plans.
Vyond
Vyond is an online animation tool that enables users to create explainer-animated videos similar to professional ones. It offers modern templates and customizable features to animate characters and objects quickly. Vyond provides a variety of styles and sound effects, making it suitable for creating engaging videos with a polished look.
- Wide selection of modern icons and templates.
- Extensive character customization options for animation.
- A variety of video styles are available.
- Decent sound gallery and sound effects.
- Importing custom fonts is only available for higher-tier plans.
- Limited control for advanced customizations in lower-tier plans.
Tips for making your 3D explainer video stand out
When working on the concept of a 3D explainer video, paying attention to seemingly minor details is essential. Here are some tips to help make your video stand out:
- Keep it short and engaging
Today's audience has short attention spans; therefore, ensure you create a short video conveying your intended message. Concentrate on the key issues rather than giving excessive detail. A good video should last between 1 and 2 minutes to not bore the audience.
- Focus on storytelling
The essence of any video is to tell a story. Rather than providing bullet points explaining why your audiences should buy or use your services, create a story about how your product or service addresses their needs. Ensure that your work has an introduction, a body, and a conclusion. It increases the chances that viewers will identify with the message in your video.
- Use voiceovers and sound effects
Having a quality voiceover can help enhance your 3D explainer video. Select a professional voice that corresponds to your brand personality. Even background noise can improve the viewing experience. Use sound to draw attention to a specific point or energize your video, but be careful not to overdo it. With CapCut's text-to-speech tool, you can easily add a voiceover with 350+ character voices.
- Maintain consistency with brand colors and messaging
The brand must be consistent to be recognized in the market. Ensure the video follows your brand's color palette, typography,y, and logo. Your messaging should also reflect your overall marketing goals. Incorporating these elements ensures your video aligns seamlessly with your brand's content.
Conclusion
In conclusion, 3D explainer videos can elevate your brand's storytelling and help simplify complex concepts. Several examples of businesses use software like Vyond and FlexClip to create engaging visuals. These tools provide excellent results but require a certain level of expertise. However, if you're looking to enhance this 3D explainer video with a more accessible option, the CapCut desktop video editor offers a fantastic solution. With its simple interface and robust features, CapCut enables users to customize and edit professional 3D explainer videos without the steep learning curve.
FAQs
- 1
- Can I customize a 3D explainer video toolkit for my brand?
Yes, 3D explainer video toolkits are highly customizable. Tools like Envato and Renderforest offer predesigned templates with 3D elements that you can modify to suit your brand's unique style and message. The CapCut desktop video editor allows you to adjust the text, visuals, and animations to align with your brand identity.
- 2
- How do I download and use a 3D explainer toolkit?
To download a 3D explainer video toolkit, choose a platform like Renderforest or Envato. Once you subscribe or sign up, you can download the toolkit and modify the video using their editors. CapCut desktop video editor also offers simple editing options for 3D visuals, making it an excellent choice for non-experts.
- 3
- Are there free options for 3D explainer video toolkits free download?
Yes, there are free options like Renderforest's essential toolkit, which allows you to create videos with some limitations. However, a paid subscription is required to unlock full features and remove watermarks. Additionally, CapCut desktop video editor's free version provides editing flexibility for video creation.
