How to Add Links to TikTok Videos - A Complete Guide

Adding shop links to TikTok videos can turn your content into a powerful tool. This article gives an easy guide to help you do that. We also discuss using CapCut to make TikTok videos that increase viewer engagement.

adding link to tiktok video
CapCut
CapCut2025-01-21
0 min(s)

Adding links to TikTok videos is vital for boosting traffic and user engagement. This guide will walk you through adding links in TikTok videos for personal and business needs, enhancing your TikTok strategy. The article also discusses some common problems users face while adding links to TikTok videos. To increase the engagement of your links, use tools like CapCut to edit your TikTok videos and increase viewership.

Table of content
  • Increase website traffic
  • Clickable links in TikTok videos offer a direct way for users to visit your website. Whether it's a blog or landing page, links help guide users to get the desired information, which increases the website traffic and grows your online presence.
  • Promote products or services
  • TikTok links help showcase your products or services to a broader audience. Additionally, adding links from your e-commerce store ensures interested viewers can easily purchase their products, making your promotional efforts effective.
  • Drive engagement on other platforms
  • Adding links to TikTok videos helps you cross-promote your offerings to other platforms, such as Instagram, YouTube, or Amazon. This allows you to create a unified online presence, helping you connect with multiple channels and improving your brand visibility.
  • Boost conversion and sales
  • Direct links on TikTok turn views into meaningful actions, like sign-ups or product purchases. You can enhance sales and achieve great results from your TikTok channel by making it easy for users to get exclusive offers or deals.

This is about the importance of adding clickable links to TikTok videos. Let's move ahead and see the steps to add links to TikTok videos.

    Step
  1. Upload a video to TikTok
  2. To begin, open the TikTok app and tap the "+" button at the bottom of the screen to upload a new video. Then, select a video from your device's gallery and tap "Next" to upload the video. You can enhance the video with captions, cover images, and hashtags.
  3. 
    Upload a video to TikTok
  4. Step
  5. Add a link to the video
  6. To add links to TikTok videos, tap on "+Add link." Tap on it and enter your desired ticket links, external websites, or book links. Make sure that the link is correct by double-checking it.
  7. 
    Add a link to the video
  8. Step
  9. Post TikTok video
  10. Once you have added the link and finalized settings like privacy preferences, click "Post." The video will then be uploaded to your profile, and viewers will see the link along with the video.
  11. 
    Post TikTok video
    Step
  1. Set up a business account and upload a video
  2. You must have a business account to add a shop link to TikTok. For this purpose, log in with your TikTok account. Then, go to "Profile," then "Settings and privacy," and select the "Switch to Business Account." Once done, return to the homepage, tap the "+" button, and choose a video of your phone.
  3. 
    Set up a business account and upload a video
  4. Step
  5. Insert the shop link
  6. In the "Upload" interface, look for the "+Add link" option and select the "Product link" option. You can add multiple products by searching your inventory and selecting items to link to the video. Ensure that the products are detailed and confirm your selection.
  7. Step
  8. Post and monitor engagement
  9. Once you have finalized the shop link, tap "Post" to publish the video. Once the video has been posted, you can monitor the engagement metrics, like clicks, views, and engagement, through the TikTok Business dashboard to see the video's performance.
  10. 
    Post and monitor engagement
  • Link cannot be clicked or loaded
  • One of the main problems users face when adding links to TikTok videos is that the links don't work correctly. So, always ensure that the link you have entered is free from errors or typos. Ensure the link leads to an active webpage, as broken links won't work. For business accounts, ensure that the link adheres to the TikTok guidelines.
  • Link is removed
  • Links may be removed because TikTok believes they have violated platform rules. Make sure the content pointed to by the link complies with TikTok rules and avoid posting inappropriate or illegal links. If you are sure the link has been removed in error, you can contact the TikTok customer service team to appeal.
  • The link description is unclear or lengthy
  • Use short descriptions that clearly explain the purpose of the link. Avoid using technical jargon, and ensure the description complements the link. Use different tools like URL shorteners to keep the link clean and user-friendly if needed.

Solving these issues will boost conversion and sales for your product or services. To attract the users to the links, the videos must be closely matched with the theme of the link to attract viewers. So, to make appealing videos, use video editing software like CapCut.

The best tool to edit TikTok videos: CapCut

CapCut is a powerful video editing software and a great tool to make eye-catching TikTok videos. It offers several features to enhance videos, like smooth transitions, filters, effects, and sound effects. Furthermore, you can use the speed adjustment options to add dramatic effects to your videos. So, with these rich editing features, CapCut is one of the best free tools for editing TikTok videos.

Now, download CapCut and use its editing features to make attractive TikTok videos!

Steps to edit the TikTok video easily

    Step
  1. Import media
  2. To start, open CapCut and create a new project. Click the "Import" button to add images, videos, and audio. Then, drag them to the timeline.
  3. 
    Import media
  4. Step
  5. Edit the TikTok video
  6. Use the "Text" option to add text to your video. You can also change the text font, color, and size to give your video a personal touch. Moreover, you can add different transitions, filters, effects, and stickers to enhance the video's appeal. To add sound, go to the "Audio" option, select the desired audio, and drag it to the timeline.
  7. 
    Edit the TikTok video
  8. Step
  9. Export and share to TikTok
  10. Once finished, click "Export" at the top right corner and choose your desired format and resolution. Click "Export" to save the video to your PC. After that, you can share the video directly on TikTok.
  11. 
    Export and share to TikTok

Conclusion

Adding links to TikTok videos effectively turns the passive viewers into active participants, driving interactions and clicks. Whether sharing valuable content or promoting a product, TikTok links help you craft a better TikTok strategy. So, this article discusses adding links directly to TikTok videos for personal and business needs. To make the TikTok videos with links more engaging, use editing software like CapCut to edit the posts. Its rich features, like transitions, filters, effects, music, stickers, and animation, make it the perfect tool for editing TikTok videos. So, get CapCut today and start making appealing TioTok videos to captivate your audience.

FAQs

  1. Are there restrictions for adding links to TikTok videos?
  2. Yes, there are some restrictions when adding links to TikTok videos. You can use links to external websites for personal use, but they can't direct to prohibited links, like illegal activities or scams. TikTok has also banned links to gambling, drugs, and hate-related content. For business accounts, the links must adhere to TikTok's advertising policies. The videos for the links should also adhere to specific guidelines.
  3. How do I track the clicks on my TikTok links?
  4. To track the click on your TikTok clicks, you can use different analytics tools for business accounts. TikTok provides different metrics that give insights into the views and engagement of each post. You can also use third-party tools, like Google Analytics or Bitly, for detailed tracking. To get maximum clicks, you should make attractive posts. For this purpose, CapCut is an excellent choice as its versatile editing features, like transitions, filters, effects, and sound effects, make your TikTok video appealing to the viewers.
  5. How does TikTok interact with external links from other platforms (such as Amazon)?
  6. TikTok allows users to add external links to their profiles. The links in the profile page are clickable and users can directly jump to Amazon or other e-commerce websites. For merchants, creators, and Internet celebrities, this is the main way to direct traffic to external websites. TikTok algorithm tends to prioritize content that keeps users on the platform. Therefore, it often lowers the priority of external links (such as Amazon links).
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