Impact of AI-Generated Advertising on Modern Marketing

Be it brand awareness, shopping ads, or video ad campaigns, AI generated advertising is still the key to success. Effective advertising is all about getting into the core of how your target audience thinks. Understanding their search patterns, how often they may click a certain ad, and what makes them buy a product defines your marketing strategy. AI generated ads make things simpler and easier for budding marketers. Incredible tools like CapCut ad script offer you an interactive interface, to generate the most selling ad scripts and build brilliant ad videos. Keep scrolling to learn more!

Type of AI-generated advertising

The main motive behind advertisements is to reach customers, portray your product and services as their ultimate solution, and make them purchase. Different modules of generative AI are working behind the success of AI generated advertising campaigns. It primarily includes GANs (Generative Adversarial Networks), Natural Language Processing (NLP), GPT (Generative Pre-trained Transformer), CNN (Convolutional Neural Networks), and deep and reinforcement learning algorithms. Here are three main types of advertising that incorporate advanced AI to run a successful ad campaign.



1. Mobile advertising

This refers to ads displayed on social media platforms, or third-party apps. Mobile advertising has broken barriers between marketers and audiences. No matter where they are, your target audience can still see the ad. For instance, you may see an ad while playing a video game.

2. Social media advertising

Marketers publish ads on various social media platforms. They target the audience based on demographics, interests, genders, geolocations, and hobbies. It could go both ways, either paid or organic. For example, you view an ad while freely scrolling stories on Instagram.

3. Display advertising

It majorly includes banners and pop-up ads displayed on pages. You can see ads while reading your favorite blog post.

CapCut ad script: an all-in-one solution for AI-generated ads video

AI generated advertising is becoming the mainstream nowadays. CapCut's creative suite gives budding marketers and entrepreneurs a fair chance to advertise and excel. CapCut ad script is a dedicated AI-driven tool that helps generate impressive ad copies and videos. Here are some of its significant features:

• AI script generation

Generative AI algorithms play a vital role in input prompt analysis and create multiple ad scripts with various tones (formal, fun, informative, conversational) and styles (short and long-form).

• Add media

The tool allows you to add media to all parts of your ad script and further edit it in the multi-track editor.

• Natural voiceover/text-to-speech

You can incorporate AI voiceovers into your ad videos and make them more interactive and engaging.

• Customizable aspect ratios

CapCut ad script offers you all aspect ratios that are currently in demand by various social media platforms, including Instagram, YouTube, Facebook, Twitter, TikTok, etc.

Steps to create ad script with CapCut

Highest conversion rates, maximum clicks, and increased selling ratios are now at your fingertips. CapCut ad script can give life to your dream AI generated ads campaign. Follow the steps to design the best ad video with an engaging script in a few seconds.

How to reach the CapCut ad script tool? No biggies! Register yourself for a free CapCut account and access the tool from the link below.

Step
1. Generate script
2. In the tool's interface, insert keywords (the product or brand name) and selling points. Click Generate to continue. The tool will create multiple scripts for AI generated advertising. Select the desired ad script and click the Use this script option.
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5. Add media and edit
6. The next step is to add media. Click the + icon to add video clips. In the pop-up window, click Upload to add video clips from device.
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8. Add clips to each section of the script. You can customize media, i.e., trim, crop, or delete. Click the clip and select Trim to configure the duration for better performance. Drag the slider to set the duration. Click Done to continue.
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10. You can select different aspect ratios for the clip (according to your ad promoting platform). Click the ratio icon and choose the desired aspect ratio. You can choose between 16:9, 4:3, 2:1, 9:16, 3:4, or 1:1.
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12. Moreover, in the editor interface, you can customize the clip, i.e., crop, trim, cut, resize, arrange, and add animations, transitions, effects, filters, text, captions, stickers, etc. You can color-correct visuals, remove backgrounds, or adjust video speed.
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14. You can also add AI voiceovers to the ad video. Click the Captions and select the text to speech option in the toolbar. You can choose to add captions in multiple languages, i.e., English, Russian, Spanish, Deutsch, or Turkish. Moreover, you can customize the volume, noise reduction, pitch, and speed of the AI voice.
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16. Besides AI voiceovers, you can also add AI characters for a vocal narration of your video script. Choose the desired character to make the ad more realistic.
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18. Export

As your ad is ready, click the Export button; either share it directly on social media platforms (YouTube, Instagram, TikTok, and Facebook) or click Download to save the ad video. You can customize the advanced export options and select the desired resolution (360p, 480p, 720, 1080p, 2k, or 4K), codec, frame rate (24fps, 225fps, 30fps, 5fps, or 60fps), or format (MP4 or MOV).



5 examples of AI-generated ads

AI generated advertising is the new trendsetter, raising the standards to create ads that sell and get maximized ROI. Here are the examples of 5 top brands involving AI to boost their marketing strategies.

1. Coca Cola

Coca Cola invited the audience to indulge in their AI-driven contest, i.e., Create Real Magic. They asked customers to use ChatGPT, DALL-E, and previous ad creatives to generate a new AI ad and share it on the website. It not only engaged the audience but enhanced brand awareness.



2. BMW

BMW incorporated AI generated art in redesigning the 8 Series Gran Coupé cars. They emotionally connected the customers to sell luxury cars without revealing any features or specifications.



3. Nike

The brand not only induced AI and augmented reality in creating an app, i.e., Nike Fit, but also used a star face in their AI generated advertising campaign. Nike advertised 'Never done evolving' with Selena Williams. The Nike Fit app helped customers to scan their feet and get the right size.



4. Starbucks

Deep Brew is an AI-driven initiative by Starbucks. The campaign was designed to enhance Starbucks' user experience. Customers could access AI tools from mobile apps and get personalized recommendations for the drinks. It also helped Starbucks to find new store locations and manage inventories.



5. Netflix

Netflix used advanced AI and machine learning to provide personalized shows and movie recommendations. They customized thumbnails of movies with Aesthetic Visual Analysis (AVA) to pick the right scenes.



Conclusion

Strategizing to design a blockbuster ad campaign is a tough cookie. However, AI generated advertising is making things easier than ever. Now, you can analyze your customers, their search patterns, buying behaviors, and how your ad will influence them to hit that purchase button. CapCut is the best AI-driven platform that understands your marketing and content creation struggles. It facilitates you with a multifaceted AI-powered tool, i.e., CapCut ad script, to generate incredible ad scripts and design eye-catching video ads, all set to share directly to various social media channels such as TikTok, YouTube, Instagram, etc. Its AI voiceover makes your ad videos more engaging and irresistible. Try the CapCut ad script and kickstart your successful marketing campaign!

FAQs

1. How can I generate an ad with AI for free?
2. CapCut ad script is an AI-driven tool that can help you generate compelling ad scripts for free. It allows you to design and customize ad videos, triggering call-to-action. Moreover, you can customize your video's aspect ratios and add AI voiceovers and characters to your video ads. Once the ad video is ready, you can share it directly on various social media platforms, including Instagram, TikTok, YouTube, and Facebook.
3. Which type of digital marketing ads can be created with AI?
4. All ads promoted on social media platforms, pages, and search engines can be created with advanced AI. CapCut ad script offers you its dynamic AI technology to generate unparalleled AI ad scripts based on input prompts. You can also customize an entire ad video in its multi-track editor and share it on social media platforms with its one-tap sharing feature.