Avoid TikTok Advertising Pitfalls

Don’t Overdo it With Advertisements

You’re not a soulless conglomerate—so don’t act like one! Advertise like a human, and consider your audience’s experience. Create genuine, user-generated content. Record tours of your business, and show your products in action. You’re not shooting a commercial—not everything needs to be a product advertisement.



Make your ads engaging by featuring demonstrations and educational content. For example, if you’re a cosmetic company, you can do so much more than create ads for makeup. Instead, you can record makeup tutorials! Unboxing videos and hauls work well too.



Above all, be warm, be quirky, and be fun. Entertain your viewers. Folks on TikTok have little interest in your slogans, banners, and product descriptions. They’re on TikTok to pass time. If you’re less interesting to them than their commute to work, they’ll scroll onward.



You can be more entertaining with CapCut's stickers, sound effects, and music. The key to a good ad is engaging the viewer on multiple levels. Keep things flashing across the screen with text, stickers, or animated fonts. Use sound effects to inject humor, or add background music to set the mood.



Don’t be Boring

Get creative, don’t settle for boring pictures. Keep your video content snappy and engaging—craft fast-paced videos. If you’re new to videography, we’re here to help. CapCut video editor welcomes beginners. Simply plug your video into our layouts and preset canvases—our editor does the rest. It’ll handle the video cropping and formatting. Our layouts practically guarantee you’ll produce the rapid style of content TikTok loves.



Don’t Store Large Video Files on Your Computer

To make ads, you’ll be working with multiple reels and clips. You’ll need a video editor to cut, splice, and edit your footage. Here’s why CapCut is one of the best free video editing softwares. The previously mentioned stickers, fonts, and sound effects are free. The tools we offer are free and ready for use. Nothing is tucked away behind a paywall.



Don’t store footage on your desktop. Save space by uploading footage directly from your Google Drive and DropBox. Once you finish editing, you can export the advertisement directly to TikTok. More importantly, our video editor works perfectly with 4K Ultra HD, so you can immediately upload gorgeous footage.



Remember, 4K files are massive, feel free to store them on our cloud drive instead! As an added bonus, our cloud drive makes collaboration easy. Additionally, you can share files and footage with business partners and colleagues effortlessly.



In addition to the aforementioned features, our editor converts speech to text automatically. This enables you to create subtitles effortlessly. Tell our video editor you want subtitles, it’ll slap them straight onto your video. No further action necessary!



Subtitles are important these days. In addition to making your content more accessible, it can captivate viewers who may be hard of hearing, or those who browse with their volume down. This appeals to far more viewers than you’d expect.



Fun fact: our speech to text function also works in reverse. If you need a narrator, look no further. Our AI loves reading scripts. Tell it what you need said, and it’ll narrate your video.





Do Use TikTok Ads Manager

If you want a good following, and you want it as soon as possible, try TikTok Ads Manager. Think of it like Google Ads—it’s the same concept. You sent your location, demographic, and budget. TikTok then promotes your content.



Paid advertising is the lifeblood of any business, but it's especially valuable to startups and local companies. Without a following, you’re advertising to a cybernetic void. On a similar note, you don’t need a huge budget. With TikTok Ads, you can set your own goals. If you only need a handful of leads, pay for a handful of clicks.



TikTok offers several advertising options, but the most effective for small businesses is a PPC (pay-per-click) campaign. This drives traffic directly to your website and fosters sales.



Don’t let the name “Ads Manager” mislead you. You don’t need to make a commercial. Instead, promote organic, genuine content. TikTok ads help your best content shine.

Never End a Video Without a Call to Action

You want adverts that convert. In business terminology, “conversion” means turning a viewer into a buyer. As you advertise on TikTok, you’ll discover many techniques for conversion. However, for those new to advertising, the simplest method is the call to action (or CTA for short).



Calling your viewers to action means giving them an invitation. Invite them to follow your account, visit your website, or buy your product. You don’t always need to issue the same CTA, try making it relevant to the video. For example, if you’re making a tutorial, invite them to follow your account. If you’re demonstrating your product, invite them to visit your website.



Conventional wisdom once dictated that you place your CTA at the end of your video. However, many influencers and businesses have noticed the benefit of placing it mid-video, or even toward the beginning.



As a small business owner, you have the freedom to experiment. TikTok for Business compiles data from your content; it organizes it in the form of charts and analytics. You can use this information to determine the best type of content for your channel, and to determine the most effective place for your CTA. Every TikToker is different, leverage TikTok for business to find your stride.