How to Add Backgrounds for Product Shots to Arouse Buying Interest

Hey there! Did you know a viewer takes just 13 seconds to process a product photo, the background for products and all? One blink and you'll miss it all, especially in eCommerce, where what catches the eye seals the deal.

If you own a website, it's time to amp up the visual game. Customizing your product backdrop is one of the viable options for manipulating reach, interest, and audience engagement. Ready for some trending tips and tricks on product background photography? Read ahead!

How to add stunning backgrounds for your products

CapCut is your all-in-one creative suite that best serves every basic and advanced editing need with its innovative AI tools and features.

With its futuristic product photo tool, you can now adjust your background for product photography according to your campaign demand. Here are more of its significant features.

• Free and diverse stock background options
• The tool offers you an assorted royalty-free library to choose tailored product photography backdrops matching the aesthetics of your brand. You can select any background to add to your product in no time.
• Customized canvas sizes with different aspect ratios
• Struggling to design an appealing photography product background and customize it for different platforms? CapCut allows you to pick your desired canvas size, i.e., 1:1, 9:16, 16:9, 4:3, and original, perfect for displaying your products on social media, eCommerce, or posters.
• User-friendly interface and online accessibility
• No more hectic downloads. CapCut product photo is available online via any web browser. It offers a user-friendly and interactive interface that even a newbie can effortlessly navigate.

How to customize product photography backdrops with CapCut product photo

Whether adding new background for products or customizing existing ones, CapCut product photo can help you craft an irresistible campaign!

Click the link below to register a free CapCut account online and start polishing your product background photography.

Entering the graphic editor, you need to choose the aspect ratio to begin editing. You can select from the preset templates for social media, marketing, education, and personal or add a custom range for your personalized product photography. These ratios are tailor-made for sharing on social media, i.e., Instagram, YouTube, Facebook, TikTok, Twitter, Linkedin, Snapchat, and Twitch.



Once selected, click the Apps option in the left toolbar. Select the Product photo option in the Apps menu.



Step
1. Upload product image
2. Click Upload to add a product photo to the interface. CapCut allows you to select images from your device storage, cloud space, Google Drive, or Dropbox.
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4. After you add an image to the tool's editing panel, click the retouch icon to customize the product backdrop.
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6. You can erase unwanted objects or restore the features to adjust the backgrounds. Click the save option to proceed.
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Step
8. Generate
9. In the next step, choose your desired aspect ratio from presets, i.e., 1:1, 9:16, 16:9, 4:3, and original.
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11. After selecting the appropriate canvas size, choose a background for products from the given Styles, i.e., Hot, Studio, Countertop, outdoor, Interior, and Flower. Click Generate to continue.
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13. CapCut's potent AI networks will generate 4 distinct images with custom product background photography. Choose one to continue editing.
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Step
15. Export

Once you generate product images with tailored backdrops, click Export. CapCut allows you to select the desired file format (PDF, PNG, or JPEG) and size (0.5x, 1x, 1.5x, 2x, and 3x). You can choose to continue with a transparent background or compress the file for easy export and loading. Finally, click Download to save the photo on the device storage or click Copy as PNG.



Or you can click Edit more, go to CapCut's online photo editor and keep polishing the generated image with distinctive editing elements, including color, filters, effects, stickers, logos, images, text, designs, templates, and captions.



What makes a good background for product photography

Be it a solo shot or a group picture, the background for products is what matters in making a photo worth viewing. Choosing the right background for product photography typically depends on your product type and the overall aesthetic you're aiming for. It is common practice to apply white color as a product photography background to highlight the product and avoid distractions. Meanwhile, a colored, textured, or even a designed backdrop can still give due prominence to your product.



Here you go with tips on selecting a fitting background for products:

1. Contrast and focus: Opt for backdrops that complement the contrasts and hues of your product, ensuring the subject stands out. This refined approach directs focus to the product, maintaining subtlety and consistency across other image elements for a seamlessly cohesive visual.
2. Color and texture: When showcasing jewelry or perfumes, consider using a colored or textured product backdrop, which adds finesse and depth to the photo by highlighting the intricate details.
3. Material and surface: Applying materials like floral patterns or rough surfaces as a backdrop can help you precisely define the details and features. But remember: less is more. Keep it simple!
4. Brand consistency: Your brand hums its own story. Using a consistent background, a single lineup of products can convey a powerful message regarding the brand and the product itself.
5. Adaptability and versatility: Incorporating a colored, texture, or material background for products can shake off photo monotony! It makes your product photo look fantastic without losing the audience's focus.
6. Lighting compatibility: To produce breathtaking product photography, a good product backdrop isn't all. The right amount of brightness, hue, shadow, and temperature can make or break the shot, too.

10 Best backgrounds for products you should try out

Why settle for bland product backdrops when you can play around with endless options to brighten up your audience's view? Here is the guide at your disposal, revealing every creative background for products that you can use in your next shoot.

1. Colored Backgrounds

Beyond plain white backdrops commonly used in product photography, you can utilize lively colors to exhibit your products. Subtle colors like gray, yellow, blue, pink, etc., can enhance the overall look and boost aesthetics. The trick? Keep the colored backgrounds in cooler tones to make your product gleam like a diamond.



2. Vinyl backdrop

If you are planning to add a consistent and strong product photography background to the entire range of your products, then vinyl is the new trend. Go for a chic marble style or a solid color. Either way, it will keep the background clean and showcase the product's features in detail.



3. Fabric or cloth backdrops

Go for fabric, mainly silks, as the background when you have to display jewelry, watches, or luxury products. It can add depth to the product photography backdrops and shed the limelight on your star product.



4. Paper background

Executing a low-budget product shoot? No problem! You can use paper as the background. A rough backdrop and a sleek foreground can form a remarkable photo, perfect for food photography.



5. Rug background

Turn those trendy rugs in your room into a unique product photography background! They can add texture, depth, and color seamlessly to your photography for lipsticks, face cream, sunglasses, perfume, etc.



6. Wooden background

Apply a wooden backdrop to portray your food products or beverages. It can add a nice rough texture with a subtle, consistent color to reveal the surreal colors of your product.



7. Sand or stone background

Luxury perfumes can be displayed at their best on a sand or stone backdrop, accentuating the earthy notes in the scent. Moreover, it is a consistent background without any crowded elements to cause distraction.



8. Foam board

Consider using a foam board for your startup product photography. It can provide a strong base for your products and add a sense of linearity. Experiment with different colors, patterns, and textures to add diversity to your shots.



9. Foliage

Foliage backdrops work best while displaying luxury perfumes, soaps, candles, or even themed clothing lines. It can highlight your product' colors, themes, and essence with the utmost finesse.



10. Decorative tiles

Want to infuse a sense of symmetry into your background for products? Well! Choose decorative tiles in custom size and shape to adjust with the asymmetric foreground subjects and elements. This adds a dimension to your image background while allowing subjects to float freely. You can select decorative tiles in multiple patterns, colors, shapes, designs, and sizes.



Conclusion

Choosing an appropriate background for product photography was a real struggle previously. Modern technology has bridged the gap and redefined the horizons of possibilities. With advanced AI and ML algorithms, you can remove, replace, and customize the background for products in one click.

This guide sheds light on essential features to consider while planning your shoot, as well as how an online graphic editing platform, i.e., CapCut, can serve to generate an AI-powered product shot online for free. With its advanced product photo tool, you can produce a tremendous product photo with custom backgrounds and aspect ratios on the go!

FAQs

1. What is the best product photography background color for promoting sales?
2. Generally, a white background for products is considered best to highlight product features and intricate details in a sales-centered ad campaign. Moreover, neutral solid colors, i.e., pastels, blue, etc., can serve the purpose. The CapCut product photo tool offers endless colored product photography backdrops.
3. What is the best background for product photos?
4. The choice of background is purely subject to your brand's goal, theme, and story. With CapCut product photos, you can effortlessly choose from various preset templates for your product backdrop in just three simple steps: upload, generate, and export.
5. What's the best background for product photography size?
6. The selection of photography size, i.e., aspect ratio, depends entirely on the platform you choose to publish your product photography. CapCut product photo allows you to select custom aspect ratios, e.g., 1:1, 9:16, 16:9, 4:3, and original. These sizes are best suited for sharing product photography on social media platforms, including Instagram, YouTube, Facebook, TikTok, Twitter, Linkedin, Snapchat, and Twitch.