Top 10 Ads with Quotes that Changed Marketing | Create Strong Impact

Marketing has always been shaped by powerful messages, but some advertisements transcend their time by creating a lasting impression through their quotes. These iconic lines promote products and redefine consumer behavior. From inspiring action to evoking deep emotions, they show how the right words can build a brand's legacy. In this article, we will explore the top 10 ads with quotes that revolutionized marketing.

Why create advertisements with quotations

Using quotes in advertisements amplifies the brand impact and helps connect with audiences. These concise phrases make ads memorable and deeply relatable. Let’s explore why using quotations in advertisements is a smart choice:

• Inspire and motivate
• Quotes can encourage and inspire. When featured in advertisements, they drive positive action and push audiences toward aligning with the brand's vision.
• Build emotional connections
• Meaningful quotes create a bridge between the brand and its audience by tapping into shared values or emotions. This connection promotes trust and actively engages the audience with the brand.
• Strengthen brand message
• Incorporating quotes reinforces a brand’s values in a concise and relatable manner. This makes the brand’s message clearer and more compelling for its target audience.
• Increase engagement
• Quotes attract attention and encourage people to share, comment, or discuss, which amplifies the reach of an ad. They often spark curiosity that leads to more interaction with the brand.
• Make ads memorable
• A striking or relatable quote can stick with the audience long after they’ve seen the ad. This keeps the brand top-of-mind when customers are ready to make a purchase.

Common types of advertisement quotations

Quotes used in advertisements come in various forms, and understanding these types can help you create more impactful and engaging content for your campaign. Here are some common types of advertisement quotations to consider:

• Inspirational quotes
• Inspirational quotes motivate audiences and spark a sense of hope or ambition. These quotes empower individuals to take charge of their lives or work. They connect with audiences who seek encouragement and give them a sense of purpose.
• Humorous quotes
• Humorous quotes entertain and create a lighthearted mood that makes the ad more enjoyable. They can make the brand feel approachable and fun, which can increase the likelihood of the audience sharing the ad.
• Brand-specific taglines
• Brand-specific taglines are short, catchy phrases that express the essence of the brand’s mission or promise. These help to create a unique identity for the brand and make it stand out in the minds of consumers.
• Celebrity quotes
• Celebrity quotes leverage the popularity and trust a public figure commands. When a well-known personality endorses a product, their words add credibility and help expand the brand’s reach.

The 10 creative ads with quotes that became brand identity

1. McDonalds: I'm lovin' it

This globally recognized slogan emphasizes the joy and satisfaction that comes with every McDonald’s meal. Launched in 2003, it connects with audiences emotionally, portraying the brand as a source of simple, everyday happiness. Its flexibility has enabled McDonald's to cater to diverse audiences across different cultures.



2. Taco Bell: Think outside the bun

This clever slogan positions Taco Bell as a unique alternative to traditional fast food dominated by burgers. It encourages customers to explore new flavors and enjoy the creativity of Mexican-inspired cuisine. The tagline emphasizes innovation, enticing consumers to break their routines. It successfully highlights Taco Bell's distinctiveness in the fast-food industry.



3. Goldfish: The snack that smiles back

Goldfish uses this slogan to make their snack feel friendly and fun, especially for kids. The phrase gives a snack personality, which makes it more appealing and relatable. It focuses on the positive, fun experience of enjoying Goldfish crackers. The smile creates a joyful and memorable connection with the brand.



4. Toyota: Let's go places

Toyota’s slogan emphasizes adventure and exploration, which encourages customers to go wherever they want with Toyota. It connects the idea of travel with the reliability and affordability of the brand’s cars. The slogan suggests that Toyota is the perfect companion for any journey, big or small. It appeals to customers looking for freedom and adventure.



5. AirBnB: Belong anywhere

Airbnb’s tagline redefines travel by emphasizing connection, inclusion, and a sense of belonging. It assures travelers they can feel at home no matter where they go. This aligns perfectly with Airbnb’s mission to provide unique, personalized accommodations. The slogan builds an emotional bridge between the brand and its audience.



6. Red Bull: Red bull gives you wings

Red Bull’s bold and energizing slogan suggests that the drink can boost your energy and performance. It appeals to active individuals looking for an energy boost. The phrase has become iconic, symbolizing strength, vitality, and excitement. However, it also caused some controversy for implying literal wings, highlighting the importance of clear messaging.



7. Capital One: What's in your wallet

Capital One's slogan cleverly engages consumers by asking a direct question about their financial situation. It invites people to evaluate their spending and consider switching to Capital One. The phrase is simple and conversational, which makes it effective in developing curiosity. By framing the brand as a partner in financial matters, it builds trust with its audience.



8. Apple: Think different

Apple’s slogan inspires customers to embrace innovation and individuality. It aligns the brand with creativity and encourages people to stand out from the crowd. The phrase suggests that Apple products are for those who want to challenge the status quo. It helped Apple establish itself as a leader in the tech industry.



9. Pizza Hut: No one outpizzas the hut

Pizza Hut’s slogan is playful and bold, claiming that no one can make better pizza. It positions the brand as the best choice for pizza lovers. The confident and fun tone makes the slogan easy to remember. It creates a strong, competitive identity for the brand in the pizza market.



10. Papa John: Better ingredients, better pizza

Papa John’s slogan highlights its commitment to high-quality ingredients and implies that they lead to a better pizza. The phrase draws a comparison to competitors by highlighting the brand’s premium quality. Repetition makes the slogan stick in customers' minds. It’s simple, straightforward, and reinforces Papa John’s focus on quality.



Create impactful video ads with quotes: CapCut desktop video editor

Creating video ads with impactful quotes requires a tool that balances creativity with ease of use. The CapCut desktop video editor is an excellent choice for this purpose. Its intuitive interface helps you to design ads that effectively connect with viewers. Additionally, advanced features like AI stickers, auto-captioning, and background removal ensure your ads are professional and engaging.



Key features

• One-click background removal
• Quickly remove the video background with a single click to make your content cleaner and more professional without requiring additional software.
• Advanced lighting correction
• Remove video flickers to fine-tune colors and lighting in your videos. This ensures your ads look professional and vibrant.
• Effortless auto-captioning
• With smart auto-captions, you can generate accurate subtitles automatically. This enhances accessibility and helps keep your viewers engaged.
• Versatile AI font styles
• CapCut provides a variety of AI-powered font styles for creating standout text. These fonts are fully customizable to match your brand theme.
• Generate stickers with AI
• CapCut’s AI sticker generator helps you create unique stickers in seconds to add a fun and creative touch to your video content.

How to make quotation advertisements using CapCut

If you're new to CapCut, download the software through the provided button and follow the installation instructions. Once installed, create an account using your Facebook, Google, or TikTok credentials.

Step
1. Upload or use a stock video
2. Open CapCut and start a new project. Click "Import" to upload a video from your device. You can choose from CapCut's stock videos to begin your project.
3. 

   

Step
4. Edit the product ad effortlessly
5. First, place your video on the timeline. To add text, click "Text" in the top-left corner and insert catchy quotes or key details for your advertisement. Customize the font’s color, style, and size to match your brand’s identity. For vibrant, polished visuals, head to "Adjustment" and use "Color correction" to fine-tune the video’s appearance.
6. You can also create voiceovers with the "Text to speech" feature, personalizing the audio with various voice filters and characters. To improve audio quality further, use the "Enhancer Voice" feature for clearer, professional sound.
7. 

   

Step
8. Export
9. Once your ad is ready, click the "Export" button in the top-right corner. Adjust the settings like resolution, codec, and frame rate, then click "Export" again to save your file.
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Conclusion

In conclusion, ads with quotes have the power to define brands and engage audiences. Drawing inspiration from these iconic ads can assist you in creating impactful campaigns that resonate with viewers.

If you're ready to create an advertisement that makes a strong impression, the CapCut desktop video editor is here to help. Its advanced features make it simple to design professional ads that include attention-grabbing slogans.

FAQs

1. How do quotes enhance the impact of ads?
2. Quotes in advertisements bring a compelling emotional element that resonates with audiences. They make the message more memorable by simplifying complex ideas into relatable statements that inspire consumers to act or connect with the brand on a personal level. To create video ads featuring powerful quotes, try the CapCut desktop video editor. Its tools, like auto-captions and AI font styles, can help present quotes in visually appealing ways.
3. What types of ad quotes work best in advertisements?
4. The effectiveness of ad quotes depends on the target audience and campaign goals. Inspirational quotes resonate with emotional buyers, humorous ones grab attention, and brand-specific taglines reinforce identity. For designing engaging ads, consider using the CapCut desktop video editor. It provides creative features like color correction and video background removal that complement your carefully selected quotes and boost engagement.
5. How do humorous ad quotes improve viewer engagement?
6. Humorous ad quotes make viewers smile or laugh, which creates a positive emotional connection and encourages them to share the content. This boosts both reach and engagement and ensures the ad resonates with a broader audience. With CapCut desktop video editor, you can add playful elements to your ads using features like AI fonts and auto-captions for an effective and engaging viewer experience.