Top 10 Animated Corporate Video Examples | Improve Brand Communication

Animated corporate videos are increasingly popular for their ability to present messages in a dynamic and captivating way. These videos combine animation with storytelling to deliver key information, whether for marketing, training, or internal communication.

This article explores the types, uses, and tips for creating an animated corporate video to enhance business communication.

Increase the brand's impact with animated corporate videos

Using an animated corporate video is a smart way to make your brand more memorable and connect with your audience. These videos can simplify complex ideas, grab attention quickly, and keep viewers engaged. Whether for marketing, training, or storytelling, animation adds creativity and energy to your message. Let's explore how these videos can elevate your brand's communication.

Types of animated corporate videos

There are many ways businesses use animation to share their ideas and connect with audiences. Each type of animated corporate video serves a specific purpose, helping companies communicate clearly and creatively. Here are some of its most popular types and how they make a difference:

• Explainer videos
• Explainer videos use animation to break down complex ideas into simple, easy-to-understand visuals. They are ideal for teaching viewers about products, services, or processes. These videos are a favorite among animated corporate video companies because of their ability to engage and educate quickly.
• Product demos
• Product demos use animation to highlight a product's features, benefits, and functionality excitingly. They help customers understand how the product works and why it's useful. The best animated corporate videos often include demos that leave a good impression on potential buyers.
• Brand story videos
• Brand story videos use animation to share the history, values, and mission of a company compellingly. They help businesses build emotional connections with their audience. A creative, animated corporate video story can make your brand feel more relatable and trustworthy.
• Training videos
• Training videos use animation to teach employees new skills or provide step-by-step instructions. They are engaging, cost-effective, and easy to distribute across teams. Many animated corporate video companies specialize in creating training content that simplifies complex lessons.
• Social media videos
• Social media videos use short, attention-grabbing animations to promote content on platforms like Instagram, Facebook, and LinkedIn. These videos are designed to be shareable and often showcase the best animated corporate videos with vibrant visuals and concise messaging.

10 outstanding animated corporate company video examples

Animated corporate videos provide a creative way to engage audiences and share a brand's message. Below are 10 outstanding examples that highlight the power of animation in corporate storytelling. These videos stand out for their creativity and effectiveness in capturing attention:

1. Spotify

Spotify's 30-second animated ad captures the transition from a tiring day to total relaxation without using a voiceover. The video's serene transformation from a living room to a lush green field under aurora lights emphasizes the calming power of music. This ad demonstrates how corporate animation services can deliver a strong emotional connection.



2. Communyco

Communyco's corporate animated explainer video introduces its app for creators in a relatable and inclusive way. By using diverse animated characters, the video appeals to a broad audience, reflecting creativity and inclusivity. This is a prime example of how start-ups can benefit from animation to express their unique identity.



3. Slack

Slack's animation highlights workplace challenges before and after adopting its tool, presenting a relatable scenario for viewers. Its use of perpetual motion, seamless transitions, and branded colors creates a visually captivating experience. The video emphasizes Slack's role in simplifying communication while maintaining a strong brand identity.



4. Wyzowl

Wyzowl's rebranding video uses sleek, kinetic typography to showcase growth and innovation in a modern and stylish way. The animation reflects the brand's evolution, creating excitement for the future while maintaining a professional look. By focusing on typography and design, the video proves that characters or icons are not always necessary to deliver a compelling message.



5. McDonalds

McDonald's animated corporate video blends storytelling with vibrant visuals, creating an eye-catching and memorable experience. By incorporating elements from the anime genre, the video adds a fresh, playful twist to traditional recruitment campaigns. It stands out by using bold and colorful animation to appeal to younger audiences.



6. New York Presbyterian

New York Presbyterian's animated video simplifies complex medical topics like cancer and immunotherapy. It uses clear visuals and creative transitions to explain how cancer affects the body and how treatments work. The video's ability to make difficult concepts easy to understand highlights the value of animation in education.



7. Starbucks

Starbucks' animated explainer uses soft colors and flowing transitions to create a soothing, water-color style. The visuals blend seamlessly, showcasing the versatility and artistic potential of animation. By adopting this unique approach, Starbucks communicates its message while reinforcing its brand's calming and creative identity.



8. BlueCross VlueShield

BlueCross BlueShield's animation uses detailed character designs, lighting effects, and smooth transitions to tell a meaningful story. It showcases everyday situations, from homes to emergency rooms, while maintaining a professional tone. This video proves that animation can be as professional as live-action, providing a cost-effective alternative for storytelling.



9. ERW

ERW's animated explainer introduces a jet lag solution using a flat design and creative visual transitions. The animation captures various scenarios, from exotic beaches to busy airports, in a visually engaging way. This video demonstrates how start-ups can represent diverse ideas and locations while staying within budget. It highlights the efficiency and creativity of corporate animation services for start-up brands.



10. Airbnb

Airbnb's animated video beautifully highlights its mission to foster a sense of belonging through storytelling. The colorful and imaginative visuals create an emotional connection, making the video engaging and relatable. It emphasizes Airbnb's core values while showcasing the versatility of animation. This is a prime example of how animated corporate video companies use creativity to deliver heartfelt messages.



Effortlessly edit animated corporate videos: CapCut desktop

The CapCut desktop video editor makes it easy to create high-quality animated corporate videos. With its user-friendly interface and efficient tools, you can design professional animations, generate custom fonts, and customize visuals without needing advanced skills. Whether you're a small business or a large corporation, CapCut helps streamline the process of creating engaging content.



Key features

CapCut desktop video editor has advanced tools to streamline corporate video creation and editing for a professional finish. Here are some of its most used features:

• Effortlessly generate AI voices
• Create realistic AI-generated voiceovers with customizable tones. Perfect for narrating tutorials, explainer videos, or marketing content.
• Custom business stickers
• The AI sticker generator helps you design unique stickers to match your brand identity. Ideal for adding logos, branding elements, or promotional details to videos.
• Auto-reframe the video
• The auto reframe tool helps adjust video dimensions for different platforms, ensuring your animated videos look great on any screen.
• Versatile text templates
• Choose from a variety of editable templates to add stylish and impactful text. Perfect for subtitles, titles, or engaging captions in your videos.
• Generate subtitles with one click
• Quickly add accurate subtitles to videos to enhance accessibility and engagement. Ideal for social media videos, tutorials, or multilingual audiences.

How to edit animated videos in the CapCut desktop video editor

To animate videos in CapCut, start by downloading and installing the software from the official website. Simply click the button below to get started with CapCut on your desktop and begin creating animated videos with ease.

Step
1. Upload the video
2. Start by opening the CapCut desktop editor, uploading your animated video via the "Import" button, and dragging it onto the timeline to begin the editing process. You can also click "Library" to choose animated videos.
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Step
4. Edit the animated corporate video
5. Add text to your video and go to the "Text">"Text to speech" tool. Select a suitable voice and generate voiceovers for your content. Enhance the audio with fun and engaging effects by using versatile voice characters in the "Voice changer." Moreover, generate subtitles by navigating "Captions">"Auto captions" to select the spoken language, and clicking "Generate" to ensure your content reaches a broader audience. Additionally, use video transitions to create smooth scene changes, giving your video a more engaging and professional look.
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Step
7. Export and share
8. Once your video is edited, click "Export," choose the right format and resolution, and save it to your PC. Alternatively, share it directly on TikTok and YouTube.
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Tips to make the best animated corporate videos

Creating an impactful animated corporate video requires more than just great animation. It's important to focus on storytelling, design, and aligning the video with your brand's goals. Here are some tips to help you produce the best animated videos that resonate with your audience:

• Keep it simple
• Simplicity is key to engaging your audience. Avoid cluttered visuals or overly complex messaging, as these can confuse viewers. The best animated corporate videos focus on clear storytelling and straightforward visuals to keep the message easy to understand.
• For example, a financial services company creating an animated explainer video might use simple infographics and clear, easy-to-read text to demonstrate how their service helps users manage investments, avoiding jargon and keeping the visuals clean and easy to follow.
• Define your goal
• Before creating an animation, decide what you want to achieve. Whether it's explaining a product, promoting a service, or building your brand, clarity in purpose helps guide the video's style and tone. This step ensures your animated corporate video content stays focused and effective.
• For example, if your goal is to promote a new software tool, focus on a demonstration of its features and benefits in a problem-solution format. The tone might be informative and friendly, showing how the tool simplifies complex tasks for users.
• Use high-quality animation
• High-quality animation shows professionalism and builds trust with your audience. Investing in skilled animated corporate video companies ensures smooth visuals, sharp designs, and a professional final product. Quality is especially important for maintaining credibility in competitive markets. With CapCut, you can use a wide variety of copyright-free video and audio materials.
• Focus on visual appeal
• Eye-catching visuals are essential to grab attention and keep viewers engaged. Use vibrant colors, creative transitions, and dynamic characters to enhance the look of your video. The best animated corporate videos balance aesthetics with functionality for maximum impact. If you want to make your video more exquisite, don't miss CapCut's color adjustment function and video transitions.
• Maintain brand consistency
• Consistency in color schemes, fonts, and logos helps reinforce your brand identity. Your animated video content should align with your company's image and messaging. This creates a cohesive experience that strengthens audience recognition and trust.
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Conclusion

In conclusion, animated corporate videos are an effective tool for businesses to communicate their message and engage their audience. These videos not only enhance brand identity but also simplify complex ideas with creative visuals. Whether for product demos, explainer videos, or brand stories, animation adds a unique touch to your content. For creating professional animated corporate videos with ease, the CapCut desktop video editor has all the necessary tools to bring your ideas to life.

FAQs

1. How can businesses measure success with corporate animation services?
2. Businesses can measure success by tracking viewer engagement, conversions, and social media interactions. Metrics such as watch time and click-through rates can show how well the animation resonates with the audience. Additionally, monitoring how the animation aligns with business goals is crucial. To create effective videos, try using the CapCut desktop video editor to enhance your content's reach.
3. What services does an animation video production company provide?
4. Animation video production companies provide services like storyboarding, scriptwriting, 2D/3D animation, and voiceover production. They help clients develop a creative vision and turn it into compelling animated content. Their expertise ensures that the final video aligns with brand messaging and objectives. To simplify production, consider using the CapCut desktop video editor for efficient video creation.
5. How can corporate animated explainer video boost audience engagement?
6. Corporate animated explainer videos make complex ideas easier to understand by using engaging visuals and storytelling. They capture attention quickly, keep viewers interested, and can lead to higher engagement rates. Such videos improve message retention, making them more effective for communication. Use CapCut's AI voiceover tool to create your own engaging and impactful animated explainer videos.