8 Must-Use Explainer Video Makers in 2025: Software/Sites
Unlock your video-making potential with the eight best explainer video-makers, including four software such as CapCut and four websites. Explore here today and start your creative journey.
Creating professional explainer videos is tough without the right tools. Many struggle to find an explainer video maker that balances quality and ease of use. This challenge can stall creativity and delay projects. Don't worry, this article shows eight explainer video makers, including software like CapCut and online makers. Discover top software and online solutions now to simplify your explainer video-making journey.
What are explainer video makers
Explainer video makers are tools that help you create short, engaging videos to explain ideas, products, or services. These tools simplify video production, making it accessible even if you're not a professional. Here are some of the key perks that you can harness using explainer videos:
- Explainer videos are crucial for your brand or project because they boost engagement more than text alone.
- They increase conversions and sales by presenting information clearly.
- You can use them to simplify complex concepts and make them easy for your audience to understand.
- Their versatility works across industries like education, technology, healthcare, and e-commerce.
Types of explainer videos you should know
- 2D animation explainer video
- 2D animation videos use simple, flat designs to explain ideas effectively. These are perfect for storytelling and brand communication. For example, Slack's explainer video shows the transition from a hectic workday to an enjoyable and productive one with Slack.
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- 3D animation explainer video
- 3D animation adds three-dimensional depth and realism to your content. These videos are ideal for showcasing complex products or services. American Express's 3D explainer video gives a visual explanation of its Blue Card to solve common consumer concerns.
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- Live-action explainer video
- Live-action videos feature real people and settings. They build trust and personal connections with your audience. Moved.com's live-action explainer video introduces an assistant to you who can help to plan your move without any trouble.
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- AI avatar explainer video
- AI avatar videos feature digital characters powered by artificial intelligence. These are perfect for modern, tech-savvy audiences. For example, FakeMe's AI avatar explainer video shows how it converts real human faces to animated video.
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- Whiteboard explainer video
- Whiteboard videos simulate hand-drawn illustrations to explain concepts step-by-step. Check out the below illustration of the whiteboard explainer by Truscribe. The image illustrates a closed-minded response to communication, where the brain is "closed" to ideas or information being presented.
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- Kinetic typography
- Kinetic typography uses animated text to communicate ideas dynamically. This style is excellent for emphasis and clarity. For instance, Poppulo's "Internal Communications" explainer video shows the communication mystery with kinetic typography.
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4 best animated explainer video software
1. CapCut
CapCut is a versatile explainer video maker, perfect for creating engaging content. Its AI avatar function can help you add avatar portraits as explainers in explainer videos, which can give viewers a stronger sense of immersion. Besides, CapCut offers many stickers and text fonts, you can apply animations or motion tracking to them to reach a dynamic visual result.
To explore more features for creating explainer videos, download CapCut here for free!
Best for: AI avatar explainer video/2D explainer video
- Powerful AI avatars add realism to explainer videos.
- It offers plenty of stickers, text fonts, and animations to create explainer videos.
- You can apply motion tracking to each visual element.
- Auto captions can generate subtitles in explainer videos with one click.
- Advanced features require an internet connection.
How to create stunning explainer videos for free
- Step
- Import your clips
- Upload your footage to CapCut. Adjust the aspect ratio to suit your project, whether for social media or a presentation.
- Step
- Edit the explainer video
- Enhance your video by adding an AI avatar to deliver engaging messages. Use text and stickers to emphasize key points. Apply animation or motion tracking to make them dynamic and visually appealing. Adjust transitions, trim clips, and include sound effects or background music to create a polished flow.
- Step
- Export and share the explainer video
- Click on the export tab present in the top right corner and pick your resolution and format, then export. With CapCut's quick tools, your video will be ready to share instantly.
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2. Powtoon
Powtoon is a versatile tool that allows you to create both animated and live-action explainer videos. It offers customizable templates, a user-friendly interface, and a vast library of props, characters, and backgrounds. Whether you're crafting marketing videos, educational content, or product demos, Powtoon makes it simple. You can use this explainer video maker to produce visually appealing content without prior design experience.
Best for: Animation explainer video
- Extensive library of templates and assets to customize your video.
- Offers integration with platforms like PowerPoint for seamless presentations.
- Cloud-based functionality allows you to work on projects from anywhere.
- Free online explainer video maker options are available for basic use.
- The free version includes a watermark, limiting its appeal to professional projects.
3. Vyond
Vyond specializes in character-driven animation, making it perfect for storytelling-focused explainer videos. Its drag-and-drop functionality lets you design scenes quickly. With Vyond, you can create videos that feature dynamic characters and relatable scenarios, which are ideal for engaging audiences. This cartoon explainer video maker is an excellent choice for industries like HR, training, and e-learning.
Best for: Animation explainer video
- Powerful character customization options to suit diverse needs.
- The built-in lip-sync feature enhances realism in animated videos.
- Intuitive tools that make creating videos efficient and straightforward.
- Access to a variety of animation styles, including whiteboard and 2D.
- Subscriptions can be expensive for small businesses or personal use.
4. Animaker
Animaker is an incredible tool for creating animated and whiteboard explainer videos. Its simple drag-and-drop interface caters to both beginners and professionals. This free explainer video software without a watermark (on paid plans) provides access to a variety of templates, characters, and special effects. Animaker is perfect for marketing teams, educators, and businesses looking for engaging and visually appealing videos.
Best for: Whiteboard/Animation videos explainer video
- Wide range of templates tailored for marketing, education, and more.
- High-quality HD video output for professional results.
- Collaboration tools for team projects in real-time.
- Features like voiceover and subtitles simplify the explanation.
- Premium features are only available in paid versions, limiting free-tier functionality.
4 best online explainer video makers
1. Canva
Canva is a powerful and intuitive online platform for creating engaging explainer videos quickly. It offers a variety of templates and a simple drag-and-drop interface to craft stunning visuals. Whether you're creating a marketing video, tutorial, or product explainer, Canva makes it easy to bring your ideas to life with customizable options. You can also access a dynamic library of assets for videos, making it ideal for non-designers.
Best for: Whiteboard/2D explainer video
- It's a free explainer video maker with no watermark.
- Extensive library of explainer video templates.
- Supports multi-person collaboration and allows team members to create explainer videos together.
- Provide a massive library of icons, images, animations, background music, and other materials.
- Although there are many templates provided, the flexibility of custom elements is low.
2. Steve.AI
Steve.AI is an innovative explainer video maker that leverages AI to automate video creation. This platform helps you craft professional explainer videos in minutes using pre-set themes and customizable templates. It allows you to generate animated or live-action videos, making it perfect for businesses looking for quick and engaging explainer content.
Best for: Animated explainer video
- AI automatically generates video content, and users only need to provide scripts for explainer videos.
- Multiple templates designed for specific business needs.
- Provide a variety of different styles of explainer video templates.
- Provide multiple background music and dubbing options.
- Limited export options in the free plan.
3. Animoto
Animoto is an easy-to-use explainer video generator that allows you to create professional videos quickly. This tool is known for its high-quality results and offers various pre-designed templates tailored to different industries. Whether you're crafting a brand explainer or a how-to tutorial, Animoto ensures your video looks polished without needing professional skills.
Best for: Animation explainer video
- Wide range of customizable explainer video templates.
- Video projects will be automatically saved, and users can access and edit them at any time.
- High-definition video export is available.
- The user enters text, selects style and music, and the system automatically generates a video.
- Watermark in the free version.
4. Invideo AI
Invideo AI is a robust explainer video maker that combines AI technology with an easy-to-use editor. It provides a range of personalizable templates for creating product explainer videos, brand overviews, or any other type of business video. AI also provides access to millions of stock assets and offers advanced features to enhance your explainer videos, such as voiceovers and dynamic text effects.
Best for: Kinetic explainer video
- Offers millions of stock videos and music tracks.
- Multiple explainer video templates for various needs.
- High-quality output with customizable options.
- Provides AI-generated voiceovers for videos.
- The free plan has limited export quality.
Best practices for using explainer video maker tools
- Plan your script and storyboard: Use tools like CapCut's AI writer to help structure your script. This will give you a clear direction for the explainer video creation process.
- Use visuals that align with your brand message: Select images and graphics that reinforce your brand identity, ensuring consistency throughout the video.
- Leverage animation and effects judiciously: Use animations and effects in moderation. Too many can overwhelm viewers and distract them from your message.
- Optimize video length for your target platform: Tailor the length based on where your video will be shared. Shorter videos work best for short video platforms such as Red Note and YouTube Shorts.
- Test and gather feedback before finalizing: Share the video with a few people, get their input, and make necessary adjustments. This ensures the final explainer video is engaging and clear.
Conclusion
In conclusion, explainer videos serve various purposes, from simplifying complex ideas to enhancing marketing efforts across different industries. Choosing the right explainer video maker is crucial to ensure the quality and impact of your content. Experiment with tools like CapCut, which offers versatile features such as AI avatars and auto-captions for creating dynamic explainer videos. By leveraging the right software or online platform, you can unlock your creative potential and produce professional, engaging explainer videos. Start exploring CapCut today to take your explainer video to the next level!
FAQs
- What makes a good explainer video?
- A good explainer video should include clear problems and solutions, effective brand presentation, attractive visual effects, professional voice acting, and a clear CTA. To create a good explainer video, you should use CapCut. The professional video editor allows you to add AI avatars as an explainer to the video. Besides, it offers plenty of visual and auditory elements.
- What content should be included in the product explainer video?
- Product explainer videos should include an overview of the product to ensure that the audience understands what it is and what it can do. Make sure that the brand elements (such as logo, color, and font) in the video are consistent throughout. In addition, showcases the product's effectiveness in actual use, user ratings or feedback. Finally, use calls to action (CTAs) such as "limited-time offers" to encourage audience consumption.
- How do I choose the right explainer video type for my product (e.g. 2D animation or AI avatar)?
- Firstly, clarify the purpose of the video, whether it is for brand promotion, product demonstration, or to improve conversion rates. Secondly, consider the audience, budget, production time, etc. Regardless of the type of video, CapCut can use its rich features, including AI avatars, Script to video, etc., to produce the best explainer videos for you.
