Top 10 Good Explainer Videos for Inspiration & Creation

Good explainer videos can transform complex ideas into engaging stories. Many brands put in effort to connect with their audience due to dull content. Draw inspiration from the top 10 explainer videos that captivate and boost appeal. Plus, unveil facts on how you can use CapCut's powerful features to create jaw-dropping explainer video content with ease.

Overview of explainer videos

Explainer videos are short, engaging visuals that showcase your product or service. They simplify complex concepts, making it easier for your audience to understand your offering. These videos combine visuals, audio, and storytelling to explain ideas clearly and effectively. By resonating with your target audience, explainer videos build trust and drive engagement. They are crucial for marketing because they highlight value, solve problems, and inspire action. Creating relatable, audience-focused videos ensures your message connects and achieves its purpose.

Top 10 great explainer videos for creation inspiration

Explainer videos are an incredible tool for engaging audiences and showcasing your brand. Whether introducing a new product or simplifying a complicated idea, these videos inspire and captivate. Below are ten remarkable explainer videos that you can draw inspiration from to create your engaging content.

1. Apple: iPhone 12 introduction

Apple's iPhone 12 introduction video sets the standard for product launches. The video uses clean visuals, stunning product shots, and seamless transitions to highlight the phone's features. Apple keeps the script simple and direct, letting the visuals speak for themselves. The elegance of the video reinforces Apple's premium brand identity. You feel the impact of each feature, from the camera to 5G connectivity. It doesn't just showcase the product; it makes you want to experience it.



2. Dropbox: Simplifying file storage

Dropbox created a masterpiece of simplicity with its excellent explainer video. The animation distills the complexity of file storage into an easy-to-follow narrative. Instead of overwhelming you with technical jargon, the video uses relatable scenarios. The visuals are playful yet professional, ensuring the message resonates with both casual and business users. You leave with a clear understanding of Dropbox's value without feeling overwhelmed.



3. Slack: Revolutionizing communication

Slack's video demonstrates how its platform simplifies workplace communication. It opens with relatable pain points, such as messy email threads and time-wasting meetings. Then, it shifts to show how Slack solves these problems. The tone is friendly and approachable. The script avoids formality, making you feel like you're chatting with a colleague. The visuals are colorful and engaging, reinforcing the product's ease of use.



4. Mailchimp: A guide to email marketing

Mailchimp nails the balance of humor and education in its explainer video. The brand uses witty narration and quirky visuals to showcase its email marketing tool. The video makes email marketing less intimidating by breaking it into manageable steps. The humor adds personality, keeping you engaged while learning about the product.



5. Dollar shave club: A fun, irresistible introduction

Dollar Shave Club's explainer video is bold, funny, and unforgettable. The casual script speaks directly to the viewer, making it feel personal. Humor plays a significant role in explaining the product's value. The video is short and snappy, with a no-frills message: affordable, high-quality razors delivered to your door. Its simplicity and relatability make it stand out.



6. Google Drive: Seamless file sharing

Google Drive's explainer video emphasizes convenience and collaboration. It highlights the ease of sharing files across devices and with others. The visuals are bright and minimalistic, echoing Google's clean interface. The storytelling focuses on real-world scenarios, such as working on group projects or organizing family photos. You're left with a clear understanding of how Google Drive can simplify your life.



7. Casper: Transforming sleep with an innovative mattress

Casper's video takes a unique approach to explaining its mattress. Using simple animation, it breaks down the product's benefits, such as comfort, durability, and easy delivery. The narrative connects emotionally by focusing on the importance of better sleep. You're not just buying a mattress—you're investing in your well-being.



8. Spotify: Making music streaming personal

Spotify's explainer video showcases the app's personalized features. It highlights playlists tailored to your tastes, offline listening, and social sharing. The visuals are dynamic and energetic, reflecting Spotify's youthful brand. The use of animation helps visualize user interactions, making the video engaging. It convinces you that Spotify is more than a music app—it's your personal DJ.



9. GoPro: Capturing adventures with ease

GoPro's video is a high-energy celebration of adventure. It shows action-packed footage captured with GoPro cameras, from snowboarding to underwater diving. The video's fast pace matches the brand's adventurous spirit. The visuals emphasize the camera's quality and versatility. It inspires you to capture your thrilling moments with ease.



10. Zoom: Connecting the world via video calls

Zoom's explainer video focuses on functionality and everyday use. It highlights features like virtual backgrounds, screen sharing, and easy scheduling. The visuals are clean and modern, aligning with Zoom's professional image. By showcasing both personal and business use cases, the video appeals to a broad audience. You're left with no doubt about how Zoom can simplify communication.



Core characteristics of a high-quality explainer video

• Concise script
• The best explainer video starts with a short and engaging script. Focus on delivering your message within the first few seconds to capture attention quickly. CapCut's AI writer can help you generate scripts for explainer videos easily.
• Clear messaging
• Ensure the video has a single, focused message. Avoid unnecessary details that might confuse your audience.
• High-quality visuals
• Use clean, professional animations and visuals. Eye-catching graphics enhance your message and hold your viewer's interest. You can add any videos, images, and graphics to CapCut and edit the best explainer video.
• Professional voice-over
• A clear and confident voice-over adds credibility. Match the tone to your audience for a relatable and polished feel. CapCut allows you to use voiceover to record the product explanation and adjust the audio.

Find out how you can create cool explainer videos just like the above examples down below. Keep reading to find out what CapCut can bring to your explainer video!

How to create your own exceptional explainer video in CapCut

You can create amazing explainer videos effortlessly with CapCut. This versatile video editing tool offers AI avatars, animations, and voiceovers to elevate your content. Use its AI avatar feature to create lifelike characters that bring product stories to life. Add dynamic animations for a professional touch. Enhance clarity with customizable voiceovers. CapCut makes producing the best product explainer videos simple and effective, whether for personal or established brands. Start crafting your story today using CapCut's user-friendly tools. Try it now to create top explainer videos!

Step
1. Start by importing your clips
2. Upload your footage easily with just a few clicks. Adjust the aspect ratio to fit your format—whether it's for social media, presentations, or websites.
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4. Edit your explainer video
5. Incorporate AI avatars and voiceovers to explain the video message. Choose from a variety of engaging features like captions to generate video captions to help the audience better understand. You can even add background music to keep your audience hooked, ensuring a professional finish.
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7. Export and share
8. Click on the export tab on the upper right corner and choose the best export settings, like resolution and format, for optimal video quality. CapCut ensures a fast export so you can share fantastic explainer videos across all platforms easily.
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Common misconceptions of an explainer video: Solutions support

• Information is too complex
• If the video information is too complex, viewers may feel confused and not understand the core message being conveyed. This can lead to them losing interest and even skipping the video entirely. To solve this issue, ensure that the video conveys only one core message, avoiding excessive details or unnecessary content. Avoid using industry jargon or overly technical language. If terms must be used, ensure they are explained simply.
• Lack of emotional resonance
• When users face a problem, they want to see an explainer video that directly addresses their struggles and demonstrates the effectiveness of the solution. If the video lacks emotional resonance, users may feel that it is disconnected from their actual needs, leading to a decrease in watch time or skipping the video entirely. So, you should clearly present the problems users are facing, highlight how the solution specifically helps them overcome these difficulties, and enhance credibility through real-life examples. Ensure that the audience can clearly see the process of "problem - solution - result."
• Too verbose
• When viewers are faced with verbose explainer videos, they may feel anxious or frustrated, especially in an era where they prefer quick, consumable, short content. A poor viewing experience can lead to user attrition, affecting the video's reach and conversion rate. In this problem, remove unnecessary details and lengthy explanations, keeping only the most essential and valuable information. It's best to incorporate images, animations, and text prompts to help viewers quickly grasp the content.
• Unspecified call to action
• If there is no clear call to action, viewers may not know what action to take after watching the explainer video. This could result in missed opportunities for audience engagement, conversions, or sales. So, we need to always include a clear and specific call to action at the end of the video, whether it's "Subscribe," "Sign up," "Buy now," or "Learn more." Ensure that the call to action is actionable and relevant.
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Conclusion

In conclusion, the examples discussed highlight the transformative power of good explainer videos in simplifying concepts, connecting emotionally, and driving engagement. A well-crafted explainer video is essential for showcasing products effectively and inspiring action. Experimenting with explainer videos allows you to captivate audiences while promoting your brand. To achieve professional results, select the right tools like CapCut. Its advanced features, including AI avatars and animations, make creating the best product explainer videos easier than ever. Explore CapCut today and start crafting top explainer videos that align with your audience and elevate your product's appeal.

FAQs

1. Should a company explainer video be formal or casual?
2. It depends on your audience and brand identity. Formal tones suit professional industries like finance or law. Casual tones work well for lifestyle brands. No matter what type of explainer video, CapCut can use its rich video editing features, such as AI avatars and auto-captions, to help you create the best results.
3. How to check if an explainer video is effective for the audience？
4. Measure engagement through metrics like views, shares, and click-through rates. Gather audience feedback to identify what resonates. The best explainer videos keep viewers watching and prompt action, like visiting your website or purchasing a product.
5. What are the key aspects of top explainer videos?
6. Top explainer videos simplify complex ideas and captivate viewers with clear visuals and messaging. They use storytelling to make content relatable and memorable. Great explainer videos also have concise scripts, appealing designs, and a strong call to action. You can create the top explainer video using CapCut's rich video editing features like auto-captions, the AI writer, and AI avatars.