When new employees join a company, one of the most important steps is getting them familiar with the workplace, culture, and processes. An onboarding video plays a key role in this process. It helps new hires get up to speed quickly by guiding them through what to expect, who to contact, and how to navigate the company's environment.
This article explores the 10 best examples of onboarding videos to streamline the process and improve engagement.
What is an employee onboarding video
An employee onboarding video is a video created to introduce new hires to a company. It explains important information, such as company values, policies, and job expectations. The video can also include tutorials on how to use specific tools or systems. By watching the video, new employees can quickly understand what they need to know to start their job successfully. This type of video helps make the onboarding process smoother and more consistent.
The 5 best onboarding video styles
Choosing the right style for a welcome video for new employees is important to make a lasting first impression. Different styles can be used to highlight various aspects of the company and its role. Here are 5 of the best onboarding video ideas and styles that help engage and inform new employees:
- Animated explainers
Animated videos are a unique and creative way to explain complex concepts simply. They can introduce the company, explain policies, or show how different departments work. An animated employee introduction video can make learning engaging and memorable for new hires.
- Live-action intros
A live-action video is a great way to introduce new employees to real people, such as team members or company leaders. This type of onboarding video for the best employees adds a personal touch, helping new hires feel more connected to the team. It also builds a sense of trust by showing real faces.
- Screen tutorials
Screen tutorials are helpful when demonstrating specific software or tasks that new employees will use. This type of new employee introduction video guides them through the necessary tools in a clear, step-by-step way, ensuring they can follow along and learn at their own pace.
- Culture storytelling
This style focuses on telling the company's story, values, and mission. A welcome video for new employees in this format can introduce new hires to the company culture and help them understand what the organization stands for. Sharing personal experiences or company milestones creates a strong emotional connection.
- Interactive videos
Interactive videos let new hires actively engage with the content by answering questions during the video. This style of welcome videos for new employees helps keep the audience focused and gives them a sense of involvement, making the learning experience more dynamic and effective.
Top 10 onboarding video examples for businesses
Effective onboarding videos can make a significant impact on new employees' experience. They highlight the best practices for a smooth and welcoming onboarding process. Here are 10 top examples that showcase different approaches to help businesses create engaging and informative onboarding content:
Google – An intern's first week
Google's onboarding process video for interns gives a sneak peek into the first week at the company, showing the fun and collaborative culture. The video highlights key activities, team dynamics, and expectations, making it a fantastic example of the best employee welcome videos that set interns up for success.
Grubhub – A day in the life of a driver
Grubhub's client onboarding videos give new drivers an inside look at their day-to-day responsibilities. It covers everything from picking up orders to interacting with customers, ensuring new hires understand their role before starting. These onboarding training videos are practical and straightforward, making them a great resource for Grubhub's delivery team.
Zendesk – This is Zendesk
Zendesk's onboarding video for new hires provides an engaging look at the company's mission, values, and work environment. The video is filled with real stories from employees, showcasing the company's customer-first culture. It serves as a perfect example of how new employee training videos can connect new hires with the company's ethos.
McDonald — Crew Member Training
McDonald’s onboarding video provides new crew members with a structured training experience, ensuring they are well-prepared for their roles. The video covers essential aspects of restaurant operations, from customer service to food preparation. By showcasing real-life scenarios, McDonald’s ensures that new employees understand workplace expectations and best practices before they begin their shifts.
HubSpot – Storytelling at its best
HubSpot's orientation videos for new employees focus on sharing the company's journey and core values through storytelling. This engaging video inspires new hires by showcasing personal stories from employees and providing a clear understanding of the company's mission and work culture. It also emphasizes the importance of collaboration and growth opportunities.
Salesforce – Oh, the places you'll go
Salesforce's onboarding video takes new hires on a visual journey, explaining the possibilities and growth opportunities within the company. The use of creative visuals and storytelling highlights the company's commitment to personal development, making it a standout corporate orientation video.
Amazon – Day one
Amazon's company orientation video introduces new employees to the company's values, leadership principles, and workplace expectations from day one. With clear and concise messaging, it ensures new hires feel welcomed and motivated to succeed in their new roles. This video also highlights the importance of Amazon's customer-centric culture, helping employees understand how they contribute to its success.
Netflix – Culture Explained
Netflix’s onboarding video gives new employees an inside look at the company’s unique work culture, core values, and expectations. This video is designed to help new hires integrate smoothly into Netflix’s high-performance environment by providing insights into decision-making, innovation, and accountability within the organization.
Spotify – Engineering culture
Spotify's new employee training videos give an in-depth look into the company's engineering culture. The video highlights the value placed on creativity, collaboration, and the impact employees have on the product. It is an excellent example of how these videos can focus on specialized roles and foster a sense of purpose within the team.
Zappos – Company culture
Zappos' CEO welcome video to new employees is all about company culture. It gives new employees an understanding of what it means to work at Zappos, with a focus on customer service and fun. This is a great way to ensure employees align with the company's values from the start. It also showcases the company's unique work environment, where creativity and customer happiness are top priorities.
Create compelling onboarding videos: CapCut desktop video editor
The CapCut desktop video editor is a powerful tool for creating engaging onboarding videos for new hires. With its intuitive interface and advanced editing tools, it lets businesses craft professional videos that clearly communicate company values, expectations, and culture. This editor helps streamline the process of making impactful videos that can enhance the employee onboarding experience.
Key features
The CapCut desktop video editor has a variety of advanced features to enhance video production and editing, making it easier to create professional-quality content. Here are some of its key features:
- Generate accurate video captions
Use CaptCut's auto caption generator to add precise captions to your videos, improving accessibility and viewer engagement for all types of content.
- Use custom AI fonts in videos
Personalize your video content with a range of AI-driven fonts, adding a unique, professional touch to text elements.
- Instant text to speech generation
Convert text to voice instantly. This is ideal for narration in tutorials, guides, or presentations, enhancing clarity and engagement for viewers.
- Advanced visual enhancements
Enhance videos' visual appeal with automatic color adjustments and advanced color grading tools to achieve professional, cinematic results.
- One-click video background removal
Effortlessly remove backgrounds from videos, making it easy to create vibrant content for various purposes, from product demos to tutorials.
How to effortlessly edit onboarding videos with CapCut
To download and install CapCut, simply visit their official website, click the download button, and follow the on-screen instructions. Users can start editing their onboarding videos immediately after installation.
- STEP 1
- Import the video
Add your video to CapCut by clicking on "Import" or dragging it directly into the workspace. Move it onto the timeline to start editing.
- STEP 2
- Edit and enhance the video
Click "Ratio" and select 16:9 for the onboarding video. Use "Text" to emphasize key points, then use "Text templates">"AI generated" to create custom fonts. Next, go to "AI stylize" and apply a variety of AI effects to enhance the video. For further improvement, adjust the video's colors by navigating to "Adjustment" and using the auto color correction, color wheel, and curves for a polished look.
- STEP 3
- Export and share
After finishing the edits, click on "Export," choose the format, resolution, and frame rate, then click "Export" to save it or "Share" to upload directly to social media like TikTok and YouTube.
Tips to create a customer onboarding video
Creating an effective customer onboarding video is crucial for ensuring a smooth and engaging experience for new users. A well-crafted video helps customers understand how to use your product, Here are some essential tips to create an onboarding video that resonates with your audience:
- Warm welcome message
Start your employee welcome video with a friendly greeting to make customers feel valued and excited. A warm introduction sets a positive tone, showing that you care about their experience. This helps establish trust right from the beginning, making them more likely to stay engaged throughout the video.
- Clear product overview
Give customers a clear and concise overview of your product or service. This section should explain what the product does and how it benefits them. Including this in your new employee orientation welcome video helps new hires quickly understand the core purpose, making it easier for them to get started.
- Step-by-step setup guide
Break down the setup process into simple steps to ensure customers can follow along. For example, screen recordings can be used to guide them through the process. Much like safety orientation videos for new employees, this guide helps eliminate confusion and ensures users feel confident in setting up the product.
- Key features and benefits
Highlight your product's key features and benefits to help customers understand its value. This section should focus on how the product can solve customers' specific problems, similar to explaining job expectations in an employee orientation video.
- Effectively conclude the video
Conclude your video with information on how customers can get support if needed. Including clear contact details reassures them that help is available if they encounter any issues. This is similar to providing information on where to find HR support or company resources.
Conclusion
In conclusion, a well-made onboarding video is key to providing a smooth and welcoming experience for new customers or employees. It helps them understand your product or company culture quickly and clearly. A good onboarding video includes elements like a warm welcome, clear explanations, and easy-to-follow instructions. By doing so, you create a strong first impression and build trust. For seamless video creation, the CapCut desktop video editor is a great tool to help you craft professional-quality videos with ease.
FAQs
- 1
- Are onboarding videos suitable for remote employees?
Yes, onboarding videos are ideal for remote employees as they provide a clear, consistent introduction to company culture, values, and job expectations. Videos help bridge the communication gap and make training more engaging. To create seamless, professional videos, consider using the CapCut desktop video editor to streamline the editing process.
- 2
- What are the key features of a Paycom onboarding video?
Paycom's onboarding video guides new employees through account setup, payroll information, and benefits enrollment and provides an overview of company policies and expectations. To create a smooth onboarding experience, use the CapCut desktop video editor, which is easy and efficient to create.
- 3
- How long should a new employee video be for maximum impact?
A new employee video should typically be 3 to 5 minutes long, covering the essentials without overwhelming the viewer. This length is optimal for maintaining attention while providing enough information. To create concise, impactful videos, try using the CapCut desktop video editor for a smooth editing process.
