Creating a Company YouTube Channel: Grow Your Business Online Presence

YouTube is the biggest video-only social media platform. Hence, creating a company YouTube channel in this digital era is essential to stand out among your competitors and tap into a massive user base. Here are 7 well-researched tips to help you create and run a successful business on YouTube.

Essential steps in creating a business YouTube account and channel

Before anything, ensure you have a stable internet connection for a smooth process. Luckily, creating a business YouTube channel is free and easy. You only need an existing Google Account, or you can easily create one to use YouTube. You can create a company YouTube account in just a few simple steps:

1. Arrive on the YouTube homepage and click the Sign in button in the top right corner.
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3. Select your Google Account, or if you have one for your business, and enter the password. If you don't, however, you'll need to create one. Fill in your information as prompted, and sign into YouTube with your new Google account.
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5. Click your profile icon on YouTube in the top-right corner and select Create a channel.
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7. On the pop-up that appears, upload your profile picture and enter your YouTube name and handle. Click Create channel at the bottom right.
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9. On the new page, click on channel customization, and you'll be redirected to YouTube Studio, where you can optimize the:
10. Layout: This includes adding a trailer, featured video, and sections for your homepage.
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12. Branding: Here, upload your picture, banner, and video watermark.
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14. Basic info: A lot happens here, such as adding the description, external links, and contact info like email address.
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16. To finalize, click the Content tab to upload videos or YouTube Shorts and create playlists for your fantastic content.
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After creating your company's YouTube channel, you may be curious to find out how to make your business boom on YouTube! Below are a few tips to boost your YouTube presence. Read on to learn more!

Tips to enhance your business on YouTube

1. Post amazing video content

You have just shot the perfect video. However, you'll need to edit it to add graphics, background music, and credits in the form of text, cut out some parts, or merge multiple video files. In the process of creating a company YouTube channel, you'll need a powerful tool like CapCut video editor, which is free of use and has no learning curve. It also offers top-of-the-line features including:

• Extensive media resources
• CapCut video editor is full of varied media resources such as video templates, filters, transitions, sound effects, etc designed for YouTube channels. With only a few clicks, you can restyle your videos and ensure they align with what your audience wants.
• Rich editing features
• Thanks to its basic, advanced, and AI-enabled editing tools like split scenes and download clips, you can craft the perfect video for your YouTube automation business. For instance, perfecting the video with a unique font and blending style to make it more consistent and on-brand.
• Cloud-based storage and team collaboration
• CapCut video editor lets you share ideas and collaborate on posts and projects with your fellow peers and content creators via transferring editing permissions or inviting comments. That way, you can work on any errors that need fixing and incorporate any YouTube channel startup ideas that may come into play.
• Integration with Google Drive and Dropbox
• No need to worry about where your videos are stored as CapCut video editor offers seamless integration with Google Drive and Dropbox, allowing you to upload videos directly to CapCut's editing panel from these two cloud services.
• Share on social media quickly
• CapCut video editor helps you build your subscriber base by gaining access to other platforms such as Facebook, TikTok, and Instagram in an instant. By delivering timely content, you earn the trust of your followers, which lures them to your YouTube channel.

How to use CapCut video editor for high-quality video production

Step
1. Import
2. To begin, grab CapCut by downloading and installing it. Once that's done, dive into creating your project. When you're itching to edit, hit that Import button to seamlessly add your materials. Or if it suits you better, just drag and drop them with ease.
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4. Edit
5. If you choose to use a template, click on Edit template above the timeline to edit the elements in the template, including the text and audio. You can batch-replace the clips with videos from your computer or phone. Otherwise, click the integrate to head back and edit the template like you would in any other video, such as transcript-based editing, split scene, adding animations, masking, and blending the video.
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7. Now that your video is ready on the editing panel, let's bring it to par with the industry standards. First, cut and trim the portions you don't want to include in the video. Proceed and add background music to elevate your content and make it catchy. Feel free to use transition effects and animations to merge two video footage and add text such as credits, stickers, effects, and filters to provide more context if needed.
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9. That's not all. Use advanced tools such as transcript-based editing to edit your videos faster using speech and set up speech gaps and eliminate filler words, use captions, especially for explainer videos, or recognize speech in videos or song lyrics automatically, and keyframe animation to edit and insert different effects accurately. You can also set the playback speed with the speed curve feature and adjust the audio's volume, noise reduction, and pitch using the audio editing options.
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11. Otherwise, you can use CapCut's AI background removal if the background isn't the right fit. Moreover, you can use auto-reframe to place things inside the video while adjusting the aspect ratio, AI characters for your text-to-speech essentials, and the retouch feature to enhance the beauty aspects of different characters.
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13. The good thing is, all along, CapCut will show you a live preview of your changes as you make them.
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14. Export

Once you are satisfied with your changes, click the blue Export button at the top right to see the export options. And you need to ensure you customize the export settings, including the Frame rate up to 60fps, the Resolution ranging from 480p to 4K, the Quality, and the Format between MP4 or MOV.



Or, you can share it directly to YouTube as a full video or YouTube Shorts. Furthermore, you can share it on TikTok to show it all. It also offers you a new feature to schedule your export.





2. Optimize your profile

Thrilled to start posting your videos and promoting your YouTube business channel? However, you need to customize your channel to make it one of the best business channels on YouTube. That includes picking the right channel name and handle, with the right keywords to help with SERP rankings, a profile photo, and a business description. You can also update your banner image and video watermark on the branding tab.

3. Pay attention to YouTube Thumbnails

If you frequent YouTube, you probably wonder about the pictures you see before clicking on a video. The thing is, most YouTube channels take advantage of custom thumbnails to help raise their audience. Custom thumbnails are images created specifically to act as clickbaits. You can always employ a graphic designer to develop in-house thumbnails for your company's YouTube channel, but it can be costly.



You can use CapCut to create professional-looking channel art for your YouTube channel. CapCut has hundreds of built-in templates for YouTube channel covers. You only need to select a template that matches your channel thumbnail and logo colors and create YouTube thumbnails.

4. Title your videos properly

YouTube is the world's biggest video search engine, making adding titles for your videos essential. When crafting your title, keep it short and descriptive and always include the primary keyword. Competitor research can also help you dig up title ideas that are catchy and relevant to your video's content. However, don't reveal too many details, but keep curious enough to learn more by watching the video.

5. Find the best time for posting

Creating content for a corporate YouTube channel requires a content calendar. For YouTube, ensure you post regularly and avoid facing creator burnout. It makes your job easier and helps you avoid any last-minute challenges. Set a consistent and realistic publishing schedule and stick to it. For instance, one video per week or two weeks, depending on your busy schedule. Note that consistency matters more than frequency.

6. Build a video playlist

A playlist is a convenient way for people to watch a list of videos and discover new channels, yours included. Thus, create playlists of related videos from your channel and other channels. You'll have people watching your videos and subscribing to your channel in no time. YouTube playlists boost your search results, overall views, and watch time, as viewers are always likely to watch the next video.



Alt Text: creating a YouTube playlist

7. Provide additional perks and discounts

Great, but bare content only sometimes translates into success, especially with a new account. Sometimes, you need to spice things up to grow a following. With incentivized sharing, you can grow your channel by hosting a giveaway or product discounts by offering one entry each time somebody shares your video or channel. Incentivizing people to watch and share your content is a great way to have your name with the masses.

8. Add CTA

Nowadays, viewers can interact with YouTube videos through video cards. Video cards allow content creators, like yourself, to add CTAs(Click To Action), such as sharing clickable links to purchase a product, visiting your website, or subscribing to your social media. Either way, ensure the CTA is relevant to the content being shown in the video to make your videos more interactive and make the viewers click the CTA after watching a video.

Conclusion

Creating a company YouTube channel is a breeze, but mastering YouTube takes time. Lucky for you, by using the tips highlighted in this guide, you can create a YouTube channel and upload videos swiftly. Even so, you'll need a tool to repurpose your YouTube videos and trim them into bite-size videos for your socials or email subscribers to help you drive more traffic to your channel. You can achieve that with CapCut video editor and collaborate and share your YouTube content with your company community for ideas and suggestions. Try it today.

FAQs

1. How much does it cost to create a brand account on YouTube?
2. Creating a company YouTube channel is free. All you need is a Google Account, a computer or mobile device, and an internet connection. The main job comes when creating content for the channel and that's why you need a tool like CapCut video editor to help with editing and crafting the perfect video to hook your audience.
3. What is the difference between a personal and YouTube business account?
4. Along with a personal YouTube channel, you may also create a YouTube Brand Account. Businesses and brands may use this type of YouTube account to focus their channel on selling their products and services or raising brand awareness. A YouTube Brand Account can enable businesses to establish a presence under their brand name on the platform. Once you have created a YouTube account, leverage CapCut's rich editing features and media resources to create quality video content that has the potential to go viral!
5. How can I promote my corporate YouTube channel for free?
6. You can promote your channel by sharing bite-sized videos to your social media accounts when you post a video. Thus, followers who click on your video can view it and become potential subscribers to your channel. CapCut video editor makes work easy, allowing you to share the video directly on social platforms like Facebook, TikTok, and Instagram.