10 Must-See Explainer Video Examples for Inspiration

Explainer videos have become an essential tool for communicating complex ideas in a simple and engaging manner. Today, we introduce the top 10 explainer video examples for inspiration to make your own one using CapCut. Whether you're a business trying to introduce a new product, a startup explaining a unique service, or an educator breaking down a challenging concept, start from here!

What are explainer videos

Explainer videos are shorter, engaging videos designed to simplify complex ideas. They use visuals and clear narration to explain concepts, products, or services. These videos play a key role in marketing, education, and communication, helping you connect with audiences effectively. To create impact, focus on storytelling, clarity, and engagement. Storytelling keeps viewers hooked, clarity ensures understanding, and engagement drives action.

10 must-see explainer video examples

Explainer videos are an incredible tool to simplify complex ideas and captivate your audience. Whether you're in SaaS, e-commerce, or wellness, these examples of explainer videos showcase how creativity meets clarity. From emotional storytelling to sharp animations, here are ten great explainer video examples to inspire your next project.

1. Dropbox explainer video

Industry: SaaS

Why it works: Simple animation, clear message, problem-solution approach.

Takeaway: Use minimalism and clarity to engage your audience.

Dropbox's animated explainer video is a classic example of simplicity done right. It presents a relatable problem—organizing files—and immediately introduces Dropbox as the solution. The visuals are minimalistic, with straightforward graphics that keep viewers focused on the message. The video's pacing ensures the core benefits of the software are easily understood.



2. Dollar shave club

Industry: E-commerce

Why it works: Humor, strong brand personality, relatability.

Takeaway: A unique tone can set your brand apart.

Dollar Shave Club's explainer video disrupted the industry with its witty humor and sharp delivery. The founder's authentic voice and quirky style grab your attention from the first second. The video highlights the product's value—affordable razors—while making you laugh, creating a memorable brand connection.



3. Google workspace

Industry: Tech/Productivity Tools

Why it works: Dynamic visuals, user-centric narrative, step-by-step clarity.

Takeaway: Showcase your product's usability.

Google Workspace's explainer video combines dynamic visuals with a seamless walkthrough of its features. Focusing on real-world applications, the video resonates with its target audience of professionals and teams. It emphasizes collaboration and productivity, backed by effortlessly flowing visuals.



4. Slack explainer video

Industry: Communication tools

Why it works: Clear focus on solving customer pain points.

Takeaway: Address problems directly to capture interest.

Slack's explainer video takes a problem-first approach, showing how traditional communication tools fail teams. It then transitions into how Slack's platform resolves these issues, emphasizing streamlined collaboration. The visuals and narration are tailored to highlight the app's simplicity and effectiveness.



5. Airbnb host explainer video

Industry: Travel/Hospitality

Why it works: emotional appeal, real-life scenarios.

Takeaway: Humanize your story to connect with the audience.

Airbnb's host explainer video connects with its audience by using real-life stories. It showcases how people can earn extra income every day by sharing their space. The video's emotional tone and relatable examples create trust and inspire viewers to join as hosts.



6. Spotify's "music for everyone"

Industry: Entertainment

Why it works: Bold visuals, catchy music, inclusivity in messaging.

Takeaway: Incorporate vibrant visuals and sound to reflect your brand's identity.

Spotify's "Music for Everyone" explainer video is a celebration of diversity and creativity. Bold animations and vibrant colors create a lively atmosphere, while upbeat music underscores the brand's inclusivity. It's a perfect example of aligning visuals and audio with your brand's message.



7. Headspace explainer video

Industry: Wellness

Why it works: calming animation, simple language, emotional resonance.

Takeaway: Align the design with your product's promise.

Headspace's explainer video is a visual representation of mindfulness. With soothing animations and a gentle voiceover, the video simplifies the concept of meditation. It resonates emotionally, making the benefits of Headspace's app feel both tangible and attainable.



8. Asana explainer video

Industry: Project management

Why it works: Clear demonstration of features, clean graphics.

Takeaway: Use explainer videos to highlight functionality.

Asana's explainer video focuses on clarity. It provides a step-by-step guide to using its project management features, complemented by clean, modern graphics. This approach ensures viewers understand how Asana can make their workflows more efficient.



9. HubSpot explainer video

Industry: Marketing software

Why it works: Strategic storytelling, engaging characters.

Takeaway: Leverage storytelling for complex products.

HubSpot's explainer video simplifies its marketing software through storytelling. Engaging characters guide you through the product's features, making a potentially overwhelming subject approachable. This example of informative video storytelling is perfect for complex tools.



10. Slack vs. Email comparison video

Industry: Productivity tools

Why it works: Humor, contrast-driven approach, animation style.

Takeaway: Comparing old and new methods can showcase your product's value.

This Slack explainer video uses humor and a sharp contrast between traditional email and Slack's communication platform. By exaggerating email's inefficiencies, the video clearly illustrates Slack's advantages. The playful animation style makes the message memorable and entertaining.



Create an explainer video referring to examples using CapCut

Creating an explainer video using CapCut is an easy way to communicate your ideas clearly. This powerful tool is perfect for producing engaging videos that blend creativity and professionalism. By referring to great explainer video examples, you can design content that resonates with your audience. CapCut offers AI-driven features like avatars, auto-captions, and the AI writer. These tools help you craft polished videos effortlessly. Whether you're aiming for product demos or informative video examples, CapCut ensures a standout result.

Try CapCut from the following button to start your explainer video creation!

Key features

• AI avatars: CapCut's AI avatars enhance personalization and engagement in product explainer video examples.
• AI writer: The AI writer helps generate scripts for your explainer video automatically.
• Auto captions: CapCut allows you to generate subtitles with its auto-captions feature.
• Visual elements: Visual elements such as stickers, animations, and transitions make animated explainer videos more appealing.

How to create explainer videos with CapCut

Step
1. Import your footage
2. Open CapCut and import your video clips. Set the aspect ratio to fit your platform, such as social media or presentations.
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Step
4. Edit your explainer video
5. Organize and trim clips to remove unwanted sections. Use AI tools like avatars and auto-captions to add a narration about your product. Add transitions, effects, and text overlays to create dynamic content. You can also add audio by selecting from the audio library or using voiceover.
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Step
7. Export and share your explainer video
8. Choose export settings for resolution and format. Share your polished explainer video confidently on any platform, such as TikTok and YouTube.
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Best tips for creating explainer videos

• Keep it concise and clear
• Aim for 1 to 3 minutes. Shorter videos hold attention better. Use explainer video examples to learn how to make your point quickly.
• Grab attention early
• Capture your audience's focus in the first few seconds. An engaging opening can attract viewers to continue watching your video and increase the video retention rate.
• Use intuitive visuals
• Enhance understanding with charts, images, or animations. Animated explainer videos and whiteboard explainer videos are great ways to keep things visually engaging.
• Maintain interactivity
• Encourage engagement with questions or polls. These strategies invite viewers to actively participate, whether it's by answering a thought-provoking question, voting in a poll, or sharing their thoughts in the comments.
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Conclusion

Explainer videos are powerful tools that simplify communication and engage audiences effectively. By exploring these 10 inspiring examples, you can learn how to present ideas clearly and creatively. Each example showcases unique techniques that can fuel your video creation. To bring your vision to life, tools like CapCut offer AI-driven features such as avatars, auto-captions, and visual enhancements. These tools help create professional, polished explainer videos quickly and efficiently. Whether you're crafting a product demo or an educational video, CapCut ensures your content stands out, ensuring your message resonates with your audience.

FAQs

1. What should a product explainer video showcase effectively highlight a product's features?
2. A product explainer video should focus on the key features and benefits of your product. It should clearly demonstrate how it solves a problem or improves the user's life. Use simple language, real-life examples, and visuals to make your message easy to grasp. Check out some product explainer video examples for inspiration and use CapCut to create your own explainer video.
3. How to choose suitable explainer video samples?
4. Before selecting samples, clarify the goal of the explainer video - whether it is to introduce the product, explain the service, educate the audience, or enhance the branding impression. Consider the age, interests, and industry of the target audience, and then consider the appropriate video style, such as animation, whiteboard animation, dynamic graphics, and other types.
5. How to create a special cover for an explainer video?
6. A cover is the first impression of your video. It should be engaging, relevant, and visually appealing. After creating an explainer video in CapCut, you can directly edit the video cover with its shape, text, frame, or any other features.