6 Best Facebook Ad Makers: Craft Engaging Ad Visuals

A Facebook ad maker proves to be a valuable tool for creating compelling advertisements, helpful in spreading the word as an individual or about your business without the need for advanced design skills. So, in this article, we'll explain why we need Facebook ads and recommend online and offline tools for this purpose.





Why do we need Facebook ads

Facebook enables businesses and individuals to choose the format that best suits their needs to target specific demographics, interests, and behaviors. This precision ensures that the message reaches the most relevant audience, increasing the chances of connecting successfully. Consistent and targeted FB advertising helps create a strong online presence, resulting in building credibility and trust with potential customers or followers.

Furthermore, Facebook ads offer a cost-effective advertising solution. With customizable budgets and bidding options, businesses and individuals can optimize their spending, ensuring that they get the most out of their advertising investment.



The social media platform also provides robust analytics and insights to track the performance of ads. This data-driven approach enables informed decision-making, helping in refining strategies for better results.

With the huge use of mobile devices, Facebook ads provide a means to reach users wherever they are. The mobile accessibility of the platform ensures that businesses and individuals connect with their audience, even when they are on the move.

Best 6 free Facebook ad makers

Whether you are an individual or a business, you can kickstart your campaign on the Facebook platform by creating ads on an FB ad maker.

3 Facebook ad online makers

Let's first explore the 3 best online Facebook ad makers briefly and discuss how they aid in creating stunning visuals for your campaigns without the need to download software:

1. CapCut: an online and all-in-one maker

CapCut Online is an excellent choice as an ad maker for Facebook with its extensive range of templates and customization options, such as stickers, effects, and text, along with supported AI tools like the image generator, image upscaler, etc.



• Templates
• CapCut Online has an extensive library of templates where you can easily find Facebook web and app ads using its advanced search options, such as "Search by Image" or "Filters." You can also change the text, replace the pictures, or adjust other elements of the presets to get the best outcomes.
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• Stickers, effects, and text
• CapCut Online Facebook ad maker provides thousands of exquisite stickers (400 albums and hundreds of individual items), multiple image effects, and various font styles that you can use to communicate the information to the audience effectively.
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• Resize and crop
• The "Resize" and "Crop" options in CapCut Online quickly adjust the size and proportions of your uploaded photos to fit the recommended dimensions of Facebook ads, whether it's for Stories or News Feed.
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• AI tools
• CapCut Online has various AI-powered tools, such as "Image Generator," "Image Upscaler," "Text to Design," "AI Model," "Product Photos," and "Low Light Image Enhancer." With these features, you can generate a product image or post for your Facebook ads and sharpen their resolution and quality.
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How to create a Facebook ad in easy steps with CapCut

With CapCut Online, you can create an engaging and eye-catching Facebook ad in three simple steps.

Step
1. Sign up
2. First, click the"Sign Up" button above. CapCut supports several ways to create accounts, including Google, TikTok, Facebook, etc. Next, click "New Image" after successful registration.
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Step
4. Edit and customize the Facebook ad template
5. Click "Templates" and type "Facebook ad" in the search box to choose a template to customize. Then, add some elements to enrich your Facebook ad, such as stickers, text, and effects.
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7. You can also use the "Image Generator" or "Text to Design" option to let the AI create a Facebook ad post in a matter of seconds. For products, use the "AI Model" or "Product Photo" tools to instantly generate high-quality ads.
Step
8. Export

When you're done, the "Export" button is located in the upper right corner of the CapCut interface to download your project.



You can now start your ad campaign on Facebook and share your covers on your group or page as well to get more engagement.

2. Animaker

Animaker is a cloud-based platform that empowers you to produce animated videos easily and efficiently. It's also an FB ad creator for crafting dynamic and aesthetically appealing video ads. The 50+ free video templates on Animaker serve as starting points and a source of design inspiration and guidance, saving you time and effort in the animation creation process.



Even with the pre-designed templates, you still retain the flexibility to customize and adapt them to your specific needs with the platform's built-in design elements, including font styles, sizes, and colors for control over text, and a variety of special effects, layers, filters, props, and backgrounds.

3. Befunky

Creating compelling visuals is crucial for effective Facebook ads, and BeFunky can be a handy tool for this purpose. Even if you have no graphic designing experience, you can find customizable templates that are designed by professionals for your FB marketing projects.



This free Facebook ad maker has numerous editing tools. For example, you can use BeFunky's text tool to add engaging captions or promotions to your ad. The "Stock Image" section lets you explore high-resolution images from diverse categories, and you can choose the best one that aligns with your ad theme and message to broaden your reach and get maximum impact.

3 Facebook ad maker software

Although online tools are your best bet as a Facebook ad maker free of cost, you may want to create your campaigns offline. In this case, we've got the three best options for you!

1. Glorify

Glorify is suitable for e-commerce businesses, specifically for creating product-focused Facebook ads. Its user-friendly interface ensures a smooth learning curve, making it accessible for users with various design skill levels.



Glorify has a rich library of templates catering to different industries and ad types. With the AI text generator, you're in for a treat for creating product titles and descriptions, features, and promotional messages on your ads. You can also create an image, remove its background, and add a new one via a simple text prompt using the AI Image Generator and AI product Background Generator tools.

2. Canva

Canva boasts an intuitive and friendly interface, making it accessible for those who can't handle complex Facebook ad creation tasks. This software offers a vast collection of professionally designed templates, including specific ones tailored for your FB campaigns.



You can use its drag-and-drop functionality to add, move, or remove elements on the canvas. This includes images, text, icons, and more. Simply upload your own images or choose from Canva's extensive image library. Drag them onto the canvas and adjust their size and position as needed.

3. Offeo

Offeo is another excellent Facebook ad creator free of any price tags in its free version. The platform has a rich library of templates, over 3000, specifically for FB ads, to ensure you have a starting point for various industries and purposes. Offeo excels in animated content creation, allowing you to design eye-catching and dynamic Facebook ads that can significantly enhance engagement and capture your audience's attention.



How to make a Facebook ad more attractive

If you want to make your Facebook ad more attractive, we'll share some useful tips with you below:

• Attractive images
• Choose high-quality, eye-catching images in your ads that are relevant to your message and align with your brand's aesthetics. Human faces can increase relatability, so incorporating photos of people using or benefiting from your product will be beneficial to your campaign. For example, Airbnb always uses and creates premium images in their FB ads showcasing unique accommodations that immerse viewers in potential travel experiences.

Furthermore, try to use images that are easily viewable on smaller screens and add text to them because most of us use mobiles nowadays to scroll through Facebook.



• Concise and clear title
• Titles serve as the first point of interaction and set the overall tone of your Facebook ad. A compelling title captures attention instantly, making the audience more likely to engage and encourage them to continue engaging with the rest of the ad. So, create a clear title that succinctly communicates the main benefit or value of your product or service. But keep it concise for quick comprehension and make it compelling and easy to grasp.
• Take this title as an example, "Transform Your Space: Furniture Flash Sale!"
• It motivates users to get a new piece of furniture for their living room, bedroom, or drawing room but adds an attraction by involving a discounted price.
• Attractive copywriting
• Besides the title, you need to understand your target audience's needs, preferences, and pain points and then create an ad copy that resonates with them on a personal level. Use language that speaks directly to them in a way that makes them feel understood and valued. Highlight and let them know how your product or service solves a problem or improves their life. One way of doing this is to emphasize benefits over features for a more persuasive message.
• If you are in the SaaS industry, you can include how viewers can boost productivity and streamline tasks with your intuitive software, why your solution is risk-free, and why there is no need for multiple tools.
• Clear brand identity
• Whether it's friendly, professional, or innovative, maintain a consistent tone on your Facebook ads that reflects your brand personality. This helps in immediate recognition and reinforces your identity. You can use your logo for this purpose, but ensure it is visible enough for quick recognition and doesn't overshadow the main message. For instance, Nike maintains a consistent visual style, using its iconic swoosh logo and a distinctive color palette, reinforcing brand identity.
• Call-to-action
• CTA in your ad, with words that convey a sense of urgency, can prompt viewers to take immediate action. Limited-time offers, or exclusivity can enhance this effect. For instance, a call-to-action "Exclusive 24-Hour Sale Today: Don't Miss Out on Huge Savings!" includes the word "Today" that instills users to avail of a special discount before it expires. For services or subscription-based products, convince them to sign up for a free trial, letting them experience the value your offering provides.

Conclusion

In this article, we discussed why you need Facebook ads and recommended some online and offline tools for making engaging advertisements.

Among the recommended tools, CapCut Online reigns as the ultimate Facebook ad maker owing to its advanced features and AI-powered capabilities, such as "Image Generator," "Product Image," and "Text to Design."

So, why wait? Sign up on CapCut Online now and revolutionize your Facebook advertising with attention-grabbing ads.

FAQs

1. Is there a Facebook ad maker?
2. Glorify, Offeo, and Canva are some of the best Facebook ad makers, but many users prefer using CapCut Online to create ads for their businesses due to its easy-to-navigate UI and powerful features, including "Templates," "Sticker," "Resize," and "Image Generator.
3. How can I get a Facebook ad maker for free?
4. There are many software programs you can download for free and install on your computer to create Facebook ads, such as Canva, Offeo, and Glorify. You can also use online tools like Animaker, Fotor, Befunky, and CapCut to make advertisements for your Facebook page without spending a penny.
5. Which is the best ad maker for Facebook?
6. CapCut Online is the best ad maker for Facebook. It has a simple-to-navigate user interface and provides tons of features like "Product Photo," "Text," "Stickers," "Templates," and "Image Generator" to create Facebook posts/ads in just a few clicks.
7. You can also use the "Text to Design"' feature in the editor to let AI create an image for your campaign on Facebook.