CapCut - The Best Tool to Create Video Ads That Grow Your Business

Visual media will help promote your business, drive traffic to your website, and generate viewer engagement. Best of all, creating videos is easier than ever before with CapCut. Today we'll discuss the basics of creating free advertisements with our video editor.

What is video advertising

Video advertising is visual media designed to reach your target audience. You'll find hundreds of video advertising formats across the web, such as YouTube video ads and TikTok video ads, but one principle holds true. Good ads either educate or entertain. While there's space for advertisements that market directly, most content today falls under the umbrella of soft-sale methods.  

To create truly effective media, you need to understand your target audience. From there, you can create content that appeals to them. For example, if you're selling a cool gadget, you can tap into the "TikTok made me buy it" market. Simply create short video ads that demonstrate your product. Demonstrations are a great form of entertainment, much beloved by viewers across multiple platforms.

The current state of video advertising

Creating a video advertisement is easier than ever before. Unfortunately, this means that social media platforms across the web are saturated with content. To stand out, you'll need to produce engaging content. Thankfully, you have a secret weapon—CapCut Editor.  

When you use this ad video creator, you'll create competitive advertisements that stand out from the crowd. If you wish to succeed on your chosen social media platform, you must rise above the other content creators by crafting videos with stickers, filters, text, and music. Quality content naturally rises to the top, so be sure to create top-tier videos with our video editor.

Additionally, if you're new to video advertising, you should follow the video trends and formats of the day. Before you can set new trends, you must follow them. To understand the current state of video advertising on your chosen platform, kick back and watch others' content. Pay special attention to high quality videos, these can serve to inspire your chosen format later on. As you watch your competitor's videos, you'll be inspired to create your own content.

Video ad trends

New trends rise every day. By the time this article is published, there'll be hundreds of new trends across hundreds of social media niches. The only way to follow these trends is to stay ingrained in your social media platform of choice. To keep up with the times, follow other content creators within your niche, this will allow you to see trends as they come and go.

Whenever a new trend rises, jump on the bandwagon. Not only will this keep your content fresh, it pleases the algorithm of your chosen platform. When you create content that's popular or in high demand, the algorithm is more likely to promote your videos.

For example, if something is trending on YouTube, create a video with similar keywords and a similar topic. Then, if you're lucky, YouTube's algorithm will ping your video and show it to thousands of viewers.

The advantages of video ads

• It's inexpensive
• The biggest advantage of advertising with videos on social media is this: it's cheap. You can create short video ads with little more than your phone and our editor. Producing content doesn't require expensive equipment or an elaborate studio. A well lit room in your home is more than sufficient.

• You can also try paid ad
• If your content is engaging enough, you can avoid paying for exposure. Educational or entertaining content will draw viewers for free. However, you can always employ paid advertising. Most social media platforms offer some form of paid advertising scheme. Thankfully, in most cases, you can begin with as little as $10. This is more than enough to gain hundreds of views. Then, as your business grows, you can invest more in paid advertising.

• Video trends are updating, and you're possible to success
• Finally, video media is naturally engaging. The rise of social media has made this form of marketing accessible to businesses of any size. What makes it special, however, is that a video created by a small business stands just as much chance of going viral as a studio production. No one can predict what will trend on any given social media platform, so create content that's true to your brand. You never know—one day you might get lucky and see your video receive millions of views.

Types of video ads

Trends come and go, but a handful of video formats have stood the test of time. If you're new to video advertising, the following formats are an excellent place to start.

• Unboxing videos
• Unboxing videos are a longstanding social media trend where a content creator unboxes their product. It's difficult to explain why this is so entertaining, but this particular format draws millions of viewers each day. To create a successful unboxing video, perfect your stage presence. The key is to be excited when you open the box and present your product.

• Demonstrations
• Although they were once a staple of evening television, demonstration videos have found new life on social media. With the right level of enthusiasm, your demonstration videos will dazzle viewers as they watch you set up your oil burner or spread out your yoga mat. To make this style of video, simply show viewers how to use your product. Also, don't forget to smile and radiate good energy.

• Funny Skits
• Put your sense of humor to good use. Make skits related to your product. For example, if you sell electric razors, you can create short video ads about men whose beards have grown too long and are desperate for a shave. You can even produce ads with a single actor. A common format is where a single person plays all of the roles and talks to themself. To make this style of video, record all of the roles and lines, then compile them in our editor.

Making video ads with CapCut for business growth

Don't be nervous or shy about creating video ads. To make things easy, we've outlined how to make your first advertisement in four easy steps by CapCut's video maker, which comes with royalty-free music and ready-made templates.

Step
1. Download and sign up
2. Visit CapCut’s official and download the CapCut desktop video editor on your device. Sign in after installation, use your TikTok, Facebook, or Google account.
3. 

   Download for free

   

   
   
4. 

   

Step
5. Upload footage to the panel of the business video maker
6. Click "Create project" and select "Import” from the media tab. Upload the video from your device and drag and drop it into the timeline.
7. 

   

Step
8. Trim, crop, speed and edit the video
9. Trimming, cropping, adjusting the speed, and editing videos are essential features in any video editing software, and they play a crucial role in transforming raw footage into a polished final product.
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Step
11. Add elements such as stickers and music to the business clip

As a general rule of thumb, shorter content tends to perform better, except on YouTube where longform content is more standard. Trim your video down to its leanest, most exciting form.





After trimming your footage, you should always add the following features:

• Stickers
• Nothing makes a video more attractive than the right sticker. Don't try to be too professional with your content. Social media marketing is more relaxed, so create videos with good vibes and lots of spirit. All of our stickers are completely free to use, so don't be shy about perusing our asset library. You're sure to find the perfect sticker.

• Sound effects
• If you're making humorous content, sound effects will ensure that all of your jokes land. Add laugh tracks or other cues when you make a joke to entertain your audience.

• Music
• Never upload a video without a great tune. Background music is an essential component of an engaging video. Additionally, phone audio quality tends to be a tad lower than if you use a proper microphone, and a background track helps hide this lack of quality. The right song ensures that your video will appeal to viewers.

• Subtitles
• Always add subtitles. It's easy with our auto-subtitle generator, so there's no excuse. Simply tell our AI you'd like subtitles, then place them in the frame. If you wish to reach international audiences, consider using our AI to auto-translate your subtitles into multiple languages.

• Text
• Video ads should always feature attractive font, however, use it sparingly. Only use animated font to highlight significant information, like your product's features, price, or other important specifications.

Then you can download the business video for free at wanted format and parameters. Just export your content directly to the social media platform of your choice. When you use our editor, you can export your content directly to any of the major social media platforms.

When you upload to social media, don't forget to add keywords and hashtags related to your product. A detailed title and description helps viewers find your content and aids the algorithm in knowing where to promote your videos.

Conclusion

Don't delay. It's time to create your first advertisement. All of the tools you need are at your disposal. Simply access CapCut Editor from your web browser and you'll have everything you need to create engaging advertisements.

Frequently Asked Questions

1. What are the 5 types of video ads?
2. There are several types of video ads, each serving a unique purpose in marketing. The five prominent types include:
3. Commercials: These are traditional TV-style ads, usually narrative-driven, and aim to build brand awareness.
4. Explainer videos: These provide information about a product or service, often using animations or demonstrations.
5. Social media video ads: Tailored for platforms like Facebook or Instagram, these short video ads are designed to engage social media audiences.
6. Product demos: Focused on showcasing the features and benefits of a product.
7. Testimonial videos: Feature customer reviews and experiences to build trust.
8. Creating effective video ads for these formats can be streamlined using an free video ads creator. CapCut video editor is an excellent choice for those wondering how to create video ads, offering intuitive tools for crafting impactful video content.
9. Are video ads more effective?
10. Yes, video ads are generally considered more effective compared to traditional advertising formats. They are engaging, easily shareable, and can convey a substantial amount of information in a short time. Additionally, short video ads can significantly increase conversion rates and viewer retention.
11. For those looking to create compelling video ads, tools like a video ads maker are invaluable. CapCut video editor, for instance, provides the necessary features to create captivating video ads that can capture the audience's attention effectively.
12. What are the benefits of using video advertising?

Videos are more engaging and can capture viewer attention quickly.

Better Information Retention: Viewers are more likely to remember visual and auditory information from videos. Video ads can lead to higher conversion rates compared to other ad formats. Video content can improve search engine ranking.

For businesses and marketers looking to harness these benefits, using a tool like CapCut video editor can be a game-changer. It serves as an free video ads creator, making it easier to produce professional video ads that resonate with your audience.