How to Create a YouTube Ad that Really Works | Make YouTube Ads Instantly

Creating a YouTube ad can make a big difference for your business. Imagine reaching millions of potential customers online, right where they spend their time. These ads can not only be used to drive the audience to your website but also increase the conversions towards your products and services.

In this article, we will explore how to create a YouTube ad to start your first campaign and reach people worldwide.

Why advertise on YouTube

YouTube ads can help people reach their target audience and grow their business. YouTube has a large user base and engaging video content, making it an effective platform for advertisers. Below are 5 key reasons to consider if you want to know how to create a YouTube ad for your marketing strategy:

• Massive audience
• YouTube is one of the biggest platforms in the world, with over 2 billion active users every month. This means you can reach various people regardless of age, location, or interests. Knowing how to create ads on YouTube can help you connect with a diverse audience.
• Boost sales
• Advertising on YouTube can help you sell more by showing your products or services to many people. With interesting videos, you can show the good things about what you offer and persuade people to buy them. Knowing how to make a YouTube ad can help you write messages that make people want to buy your products.
• Builds brand image
• YouTube ads help build and strengthen your brand. You can create a strong, recognizable online presence by consistently sharing your brand's message and values through video content. Thus, understanding how to create video ads can help you make content that connects with your audience and improves your brand's reputation.
• Remarketing
• YouTube can help you reconnect with people who have interacted with your brand. They can be shown to the people who visit your website or watch your content. This way, you can remind them about your products or services and encourage them to take action.
• Performance tracking
• YouTube has strong tools that show in-depth details about how your ads are doing. You can see data like views, watch time, click-through rates, and conversions. These tools help you understand how your ads are connecting with your audience.

How do YouTube ads work

YouTube ads are shown to viewers before, during, or after they watch other videos. They can be targeted on different demographics, interests, and behaviours. Advertisers only pay when viewers interact with the ad, such as watching it for a certain length or clicking on it.

Moreover, YouTube offers various ad formats, including skippable, non-skippable, and bumper ads. By learning how to make an ad for YouTube, you can make engaging content that effectively reaches the potential customer. promoting.

Types of YouTube ads

YouTube offers many types of ads to promote videos to the target audience. Each is unique and essential when looking for methods on how to make a YouTube ad. Below are the different types of YouTube ads available:

• Skippable in-stream ads
• These types of ads play at the beginning, mid and at the end of each video. However, you can skip them after 5 seconds. They enable you to reach a wider audience by allowing them to skip the ad, meaning you have to pay only if they watch it for at least 30 seconds.
• Non-skippable in-stream ads
• Non-skippable in-stream ads are short advertisements that people must watch to continue with the main video. These ads typically last 15-20 seconds and ensure the audience sees your message. They are best for brand awareness campaigns where you want to ensure your message is fully delivered.
• Bumper ads
• Bumper ads are short, non-skippable ads that last up to six seconds. They are designed to deliver quick, memorable messages and are ideal for creating brand awareness and reaching a wide audience. Despite their brevity, bumper ads can be highly effective when repeatedly reinforcing a campaign or message.
• Outstream ads
• Outstream ads are mobile-only video ads on various websites and apps outside YouTube. These ads autoplay with the sound off, allowing users to tap to unmute. They expand your reach beyond YouTube, making them useful for driving brand awareness on mobile devices where users spend a lot of time.
• Masthead ads
• Masthead ads are premium ads that appear on the YouTube homepage in the top section for about 24 hours. They are obvious and can include a video thumbnail, customizable headline, and description text. These ads are excellent for large-scale awareness campaigns and launching new products.
• Overlay ads
• Overlay ads are semi-transparent banner ads that appear on the lower 20% of a video. These ads are available only on desktops and can be text or image-based. Overlay ads are useful for delivering a call-to-action or additional information without being too intrusive.
• In-feed ads

In-feed ads appear in places of discovery, such as YouTube search results, the homepage, and related video sections. They include a thumbnail image and a short text description to entice viewers to click and watch. In-feed ads are great for driving engagement and making the viewers want to explore more of your content.

What dictates the cost of advertising on YouTube

Several factors determine the cost of advertising on YouTube. They can help you make informed decisions when understanding how to get ads on YouTube videos. Below are the key elements that influence the cost of YouTube advertising:

• Ad bid
• When you set up your ad campaign, you choose the amount you're willing to pay for a viewer to see or interact with your ad. This bid amount determines how competitive your ad will be in the auction. A higher bid makes it more likely for your ad to be shown to the target audience.
• Bidding strategy
• Your ad payment strategy impacts your costs. YouTube offers CPV and CPM bidding options. CPV lets you pay when a viewer watches or interacts with your ad, which is good for engagement. CPM charges you for every thousand ad views, which is good for exposure. You can control and optimize your goals by choosing the right strategy.
• Targeting options
• Targeting options let users select who sees their ads based on specific criteria like age, gender, interests, and behaviours. The more specific your targeting, the more competitive and potentially expensive your ad placement can become. But being precise helps your ads reach the right people.
• Ad type

Different types of ads on YouTube have different costs. The cost is based on factors like viewer engagement and the viewer experience. For example, skippable ads are cheaper, but there's a risk that viewers will skip them. Non-skippable ads are more expensive, but they guarantee that viewers will see the entire ad.

How much does YouTube advertising cost in 2024

In 2024, the cost of advertising on YouTube can vary. But on average, you can expect to pay between $0.10 to $0.30 for each view or $10 to $30 for every thousand times the ad is shown. The total cost depends on factors, and it is important to consider all of them for more reach.



How to create a YouTube ad step-by-step

Here is how to advertise a YouTube channel by following the below-listed steps:

Step
1. Create a new campaign
2. Start by opening Google Ads Manager and selecting "New Campaign" from the options. Now, choose "Create a campaign without a goal's guidance" to access all customizable features. Then, the campaign type should be set to "Video," which will tailor the settings and options specifically for YouTube ads.
3. 

   

Step
4. Choose campaign subtype
5. Next, select the campaign subtype that best matches your ad goals and format. For instance, you might choose a custom video campaign for flexibility or a drive conversions campaign if you focus on driving specific actions. This choice will determine the types of ads you can create and the strategies available.
6. 

   

Step
7. Set bid strategy
8. Determine your bid strategy based on the campaign subtype you selected. Options include Maximum CPV (cost per view), Target CPM (cost per thousand impressions), Maximize Conversions, or Target CPA (cost per acquisition). This strategy will influence how much you pay for ad placements and how your bids are managed.
9. 

   

Step
10. Select targeting and content exclusions
11. Define your targeting parameters to reach the target audience. It can be done based on demographics (age, gender, etc.), audience segments (Google's predefined groups or your custom audiences), or content (keywords, topics, placements). Additionally, choose content exclusions, such as Standard, Limited, or Expanded inventory, to control where your ads are shown.
12. 

    

Step
13. Create and launch your ad

Upload your YouTube video to Google Ads (set it to Unlisted if you prefer it not to appear on your channel). Select the ad format (like skippable in-stream or in-feed video ads), set your bid amount, and finalize your campaign settings. Once everything is set, launch your campaign and monitor performance metrics.



Bonus tip: Create a YouTube ad video in Minutes with CapCut

CapCut desktop video editor is an easy-to-use video editor for your PC. You can make professional-quality YouTube ads quickly using its simple interface and powerful features. It has ready-made ad templates, caption editing, and AI tools, making your work easier and improving your marketing.



How to create a YouTube ad video on CapCut

To get started with an easy approach on how to make an ad for a YouTube video, click the download button below to get the installer on your computer. Once downloaded, follow the simple instructions to easily set up the CapCut desktop video editor. This quick and easy process will have you ready to make your ad in no time.

Step
1. Upload or choose YouTube ad template
2. Launch the CapCut desktop video editor and add your footage by clicking "Import". Alternatively, you can select YouTube ad templates or stock videos to lay the foundation for your ad.
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Step
4. Edit and fine-tune the video
5. After selecting a suitable ad template, customize it for your brand and message. Remove the unwanted parts by trimming the video, add text overlays to emphasize key information or calls to action, and apply visual effects and transitions to make your ad dynamic.
6. Moreover, you can also incorporate music or sound effects, adjust colour settings for a professional look, and use stickers or overlays to make your ad more engaging. These tools help you create a compelling ad and improve the effectiveness of your ads.
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Step
8. Export and share

After editing, preview your video and export it in the desired format and quality using CapCut's export settings. Furthermore, share it directly to your YouTube to reach your target audience by clicking "Share".



Key features

Use the below features of the CapCut desktop video editor to make captivating and engaging content for your YouTube channel:

• Customizable YouTube ad templates
• Easily create professional video ads using pre-designed templates, saving time and ensuring a fine look for your campaigns.
• Add background music to ad videos
• Add background music from CapCut's library to create an emotional connection with your audience for improved engagement.
• Add hooking subtitles or CTAs
• Insert engaging subtitles or calls to action to capture viewer attention and encourage interaction to boost ad effectiveness.
• Save time and cost on voiceovers
• Use the AI voiceover feature to quickly generate precise and clean voiceovers, reducing production costs and time.
• Optimized the ad frame automatically
• Automatically adjust the ad frame to fit different aspect ratios of your videos to fit different platforms like YouTube, and TikTok.

Conclusion

Creating a successful YouTube ad involves several steps, from specifying your target audience to creating engaging content. Understanding how to create a YouTube ad ensures that your message is communicated properly and resonates with viewers. You can maximize your impact and reach by carefully planning your ad's visuals, text, and call to action.

To streamline the ad creation process, consider using the CapCut desktop video editor. It helps you quickly make professional-quality ads, offering customizable templates, background music, and various editing tools.

FAQs

1. Does YouTube provide free credit for ads?
2. YouTube does not generally offer free credit for ads. However, new advertisers might receive promotional credits through specific offers or partnerships. Check YouTube's official support or marketing resources for any current promotions. However, consider using the CapCut desktop video editor to create effective ads for professional-quality video content.
3. How to make a video ad?
4. To make a video ad, plan your message and target audience. Create a compelling script, shoot or gather footage to engage the audience and then edit it professionally with advanced tools like the CapCut desktop video editor. Moreover, employ video overlays, text and animations to add a dynamic touch to your ads.
5. How to make a YouTube advertisement?
6. To create a YouTube advertisement, open a Google Ads and set up a new campaign. Then, use the CapCut desktop video editor to design and edit your video ad, ensuring it aligns with your campaign goals. Use engaging call-to-actions and colourful texts to engage viewers and boost your business growth.
7. How to make money from ads on YouTube?
8. To make money from ads on YouTube, join the YouTube Partner Program and enable monetization on your channel. You'll earn revenue based on ad views, type, and audience interactions. To create ads that attract viewers, use the CapCut desktop video editor to craft high-quality, engaging video content.