How to Login to Xiaohongshu Account: A Complete Guide

Xiaohongshu, also known as the "Little Red Book," is an excellent platform to share lifestyle tips, shopping guides, and personal stories, making it a great choice among millions worldwide. This guide explains in detail how to login to Xiaohongshu using personal and professional accounts. For content creators on Xiaohongshu, CapCut is essential for making attractive videos to enhance engagement. So, let's start exploring.

What is Xiaohongshu

Xiaohongshu, also known as the "Little Red Book" or "Red Note," is a famous Chinese e-commerce and social media platform known for its blend of online sharing and shopping. It lets you post videos, photos, and reviews on various topics, like fashion, beauty, travel, and wellness while providing a seamless shopping experience through its e-commerce platform. Its main reason for popularity is its community-driven content, where users can get authentic recommendations and reviews, making it an excellent platform for lifestyle inspiration and product discovery.



How to login to Xiaohongshu on a mobile

Step
1. Download and install Xiaohongshu
2. You can start by downloading the Xiaohongshu app from your device's app store. iOS users can download from the App Store, whereas Android users can download from Google Play.
Step
3. Login using QQ, Phone number, Weibo, or Apple ID
4. Once the app is installed, click on it to open it. On the welcome screen, select your preferred login method. You can log in using your phone number, QQ account, Apple ID, or Weibo. Follow the on-screen instructions to choose your preferred method.
Step
5. Verify the phone number with a code
6. Next, you will be prompted to enter your phone number. Enter your number and wait to get a verification code via SMS. Enter the code in the app for verification and continue.
Step
7. Select age, gender, interests
8. After verifying your phone number, you must verify some details, such as gender, age, and interests. This helps Xiaohongshu personalize your experience on the platform.
Step
9. Complete registration
10. Finally, review all the details and complete the registration. You will then be redirected to the app's home screen, where you can explore its features and content.
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Create a professional account on the Little Red Book app

The Little Red Book app allows you to switch from a personal account to a professional account to access the advanced features for influencers and businesses. A personal account is perfect for posting, social interactions, and content consumption. Meanwhile, a professional account unlocks the tools for ad campaigns, analytics, and better audience targeting. This makes it ideal for creators, brands, and businesses looking to increase their online presence. To create a professional account, follow these steps:

Step
1. Log in to the personal account
2. Begin by logging into the Xiaohongshu app using your personal account. If you don't have an account, create one and ensure it is active before proceeding.
Step
3. Log into the Account Control Center
4. Next, navigate to the app's settings and access the Account Control Center. Here, you can upgrade your personal account to a professional account.
Step
5. The verification process
6. After switching to a professional account, you must complete a verification process. This includes providing the basic details about your brand or business and linking the additional information.
Step
7. Submit documents
8. After providing all the information, you will be prompted to submit various documents, such as your business identification or license. To avoid delays, ensure the documents are clear and meet the app's criteria.
Step
9. Pay for the professional account
10. Once your documents are approved, complete the process by paying a fee for the professional account. Your account will then be upgraded, and you can use advanced features available only to professional users.

How to use Xiaohongshu: Social features

1. Account creation

Start by creating an account on Xiaohongshu using different creative options, like WeChat or your phone number. After registration, complete the process by providing your gender, age, and interests so that you can access the feed according to your preferences. You can change the language of the user interface to English or Chinese in the "Setting" option within the app. If you prefer any other languages, go to the mobile home page's "Setting>General>Language" to choose the language you want.

2. Navigating the homepage

The home page has three main sections: "Explore," "Follow," and "Nearby." Use these sections to discover content according to your needs, from trending topics to local posts. You can also use categories like "Interests" and "For You" to further refine your experience.

3. Creating a post

Tap the "+" button on the homepage to share content. This opens the post-creation interface, where you can upload your videos or photos. Enhance your post with music, text, and filters. Finally, finalize it with compelling titles and relevant hashtags to boost visibility.

4. Interacting with content

Engage with the platform by liking posts using the heart icon, saving the content with the star icon, and organizing them into customizable boards. Use the message icon to interact directly with the creators or followers.

5. Using the search function

Xiaohongshu offers a search function to find specific content, explore trending searches, and discover posts with popular hashtags. This feature helps you stay up-to-date with the latest trends and find category recommendations.

This is all about using and logging in to Xiahongshu. Attractive video content is essential for getting your videos noticed in Xiaohongshu. Although Xiaohongshu provides built-in video editing tools, it's not enough to make professional videos. So, we recommend you use a video editor called CapCut to create videos for Xiaohongshu.

CapCut: Create appealing videos for Xiaohongshu on mobile&PC

CapCut is a video editor that offers powerful editing features on both mobile and desktop platforms, catering to users across different devices. Therefore, whether you are using Xiaohongshu on your phone or PC, CapCut can meet your video content creation needs.

Key features

• Copyright-free music and video: CapCut offers a variety of copyright-free music and video clips to enhance your Xiaohongshu videos.
• Diverse visual elements: CapCut offers various filters, effects, and text options to help you make creative videos.
• AI-powered tools: It contains AI-powered tools, such as caption generator and AI writer to streamline the editing process.
• Export video in different resolutions: CapCut allows you to download videos in multiple resolutions, such as 2K and 4K.

Create videos using CapCut app

CapCut mobile app is a powerful video editing application widely used for short video creation, especially for content shared on social platforms. It supports both Android and iOS devices and has attracted a large number of Xiaohongshu content creators thanks to its advanced features, such as bilingual captions.

Step
1. Create a new project
2. Tap on "+ New project" and select videos/photos/live photos from your photo library.
Step
3. Edit the video
4. First, add some creative elements such as stickers, filters, and effects. Then apply "Bilingual captions" in "Auto captions." Select Chinese as the bilingual language and tap "Generate." Once generated, adjust the captions in "Edit captions."
Step
5. Export the video
6. Once done, select the resolution and tap on "Export" on the right-up side to export your video.
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Create videos using CapCut desktop

CapCut desktop is versatile video editing software that offers advanced editing tools for creating high-quality videos. It is one of the best software for making videos for Xiaohongshu. In order to let users in different languages better understand the video content, CapCut provides a bilingual captions feature, which easily generates bilingual subtitles in the video.

Download CapCut today and use its editing features to make stand-out videos for Xiaohongshu here!

Step
1. Import the media
2. To begin with, open CapCut and create a new project. Next, click "Import" and select a video you want to edit from your PC. Alternatively, drag and drop the video onto the timeline to begin editing.
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Step
4. Customize the video
5. Start by adding transitions between clips for smooth, professional-looking scene transitions. Then, use "Bilingual captions" in "Captions" to generate bilingual subtitles such as English and Chinese. Pick English in the "Spoken language" option and Chinese in the "Bilingual language" option. Click on "Generate," and the subtitles of these two languages will be generated on the timeline. You can change the text color, size, and position manually.
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Step
7. Export the video
8. Once satisfied, click "Export" in the top-right corner and choose your desired format and resolution, like 1080p or 4K. Click "Export" to save the video to your PC. The video is now ready to be posted on Xiaohongshu.
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Knowing how to make attractive videos for Xiaohongshu isn't enough to get a wider audience. You should also learn how to build and advertise your brand. So, keep reading.

Tips to build and advertise your brand on Xiaohongshu

• Create authentic content
• Focus on creating relatable and genuine content in CapCut that resonates with your audience. To build a strong connection with viewers, share personal stories, behind-the-scenes videos, or user-shared content.
• Link the product to the promotional video
• Xiaohongshu allows users to create their own brand pages and directly embed product links within promotional videos. This approach not only enhances the shopping experience for consumers but also shortens the decision-making process from "discovering" to "purchasing."
• Engage with your community
• Respond to comments and other users' posts. Building a loyal audience involves active engagement with them, which enhances your visibility and strengthens your brand's presence.
• Leverage hashtags and trends
• To enhance your content's reach, use popular hashtags and join trending challenges. This will help you stay relevant and make it easier for users to discover your content.
• Post consistently
• Follow a regular posting schedule to keep the users interested and engaged in your account. Consistency enhances your account presence, which keeps the followers anticipating newer content.
• Collaborate with influencers
• Partner with creators whose audiences align with your brand. This collaboration will give you access to a broader, more targeted audience and enhance your visibility on the platform.
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  Download for free

  
  

Conclusion

Logging in to Xiaohongshu is simple, and once you are in, you can build your brand through authentic content, engaging the community, and using trends. Collaborating with influencers and other content creators can also help you get a broader audience. To stand out on the platform, you need to make attractive videos. So, to make your videos stand out in Xiaohongshu, CapCut is the best choice. It offers diverse editing features and AI-powered tools like Auto captions and Script to video to help enhance your video content. So, start using CapCut today and make appealing videos for your Xiaohongshu audience.

FAQs

1. What types of content are most popular on Xiaohongshu?
2. Xiaohongshu is popular for its lifestyle-focused content, which includes beauty, fashion, wellness, travel, and food. Users also share personal experiences, shopping guides, and product reviews. Videos providing valuable tips and showcasing everyday life also perform well. Additionally, inspirational videos also resonate with viewers. No matter what type of video, CapCut can help you achieve the best results.
3. How do Xiaohongshu influencers promote products on the platform?
4. Influencers on Xiaohongshu promote their products through partnerships with other brands or sponsored posts. They share honest reviews, unboxings, and try-on videos to win the viewer's trust. Influencers also engage with the audience and reply to their content and messages. They make appealing videos using professional video editing software, like CapCut.
5. What are the differences between Xiaohongshu and other platforms such as Weibo and Douyin?
6. Xiaohongshu relies heavily on community-driven content and e-commerce, combining online shopping with social media, the published content mainly consists of image notes and short videos. Duoyin specializes in short-form videos, while Weibo is more news and celebrity-driven. Xiaohongshu's unique feature emphasizes user-generated reviews and recommendations, making it perfect for lifestyle and product discovery.