How to Make Advertising Videos | Creative Ways to Boost Your Brand

Creating an advertising video can seem hard, but it's a necessary skill for anyone looking to promote their business or brand. Whether you want to launch a new product, attract more customers, or build brand awareness, an interesting ad video can have a big impact.

If you're wondering how to make advertising videos, this guide will take you through the process step-by-step. It will discuss planning, filming, and editing of advertisement videos to ensure that they grab viewers' attention and deliver your message effectively.

What is a video advertisement

Video ads are short videos that promote a product, service, or brand. They are created to quickly get the audience's attention and deliver a clear message. These videos are often used on social media, websites, and TV to reach a wide audience.

Moreover, they use visuals, sound, and text to make the message engaging and memorable. Using creative elements and storytelling, video ads can effectively show the benefits of what is being advertised and encourage viewers to act.

5 creative ideas for video advertisement

You must be creative and plan strategically to make a captivating advertising video. If you are planning on how to create advertising videos that stand out, here are 5 creative ideas to inspire you. These ideas can help you engage your audience and effectively deliver your message:

1. Tell a story
2. Storytelling is an engaging way to connect with your audience. Instead of just showing your product, tell a story that shows how it helps and solves a problem. You can make your video more relatable and memorable by weaving your product into a compelling story.
3. Use customer testimonials
4. Showcasing happy customers in your video can help establish trust and credibility. Ask real customers to share their positive experiences with your product or service. Their honest feedback can persuade potential buyers and make your advertising more authentic.
5. Incorporate humor
6. Using humor in your videos can make them more enjoyable and likely to be shared. A funny ad can grab people's attention and leave a strong impression. Ensuring the humor fits your business model and connects with your audience is important.
7. Create a tutorial
8. Educational content is important for viewers. Show how your product works by providing a step-by-step tutorial. This demonstrates the product's features and helps potential customers understand how it can benefit them in real-life situations.
9. Use animation

Animation in advertisements brings creativity and uniqueness. It simplifies complex ideas in a visually appealing way. Moreover, animated videos can match any brand's style and message. They create vibrant, engaging visuals that capture attention and entertainly convey your message.

Top 5 ways to make advertisement videos

Making videos for ads that grab your audience's attention and properly convey your message is crucial. Whether you run a small business or work in marketing, knowing how to make good advertisement videos can help you compete well. Here are the top 5 ways to create ad videos that engage your audience:

1. CapCut desktop video editor: Make compelling and professional ad videos

CapCut desktop video editor is a versatile tool that easily creates professional advertisement videos. It offers intuitive editing tools, stunning visual effects, and high-quality exports that help users make compelling ad videos that grab the audience's attention. Moreover, its advanced AI features, eye-catching transitions, text overlays, and royalty-free music make your content more impactful.



How to make an advertisement video for free with CapCut

To create a free advertisement video, download the CapCut desktop video editor by clicking the download button below. Once the download is finished, run the installer to set up the software on your computer.

Step
1. Choose the video ad template
2. Open the CapCut desktop video editor and go to the "Templates" section. Look through the available video ad templates and choose one that works. In addition, you can also pick up a video from the stock material. Finally, drag it to the timeline to edit it according to your needs.
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4. Edit the video ad template
5. Now, customize the message in the template to fit your audience. You can adjust the font, size, and color to match your branding. Replace the placeholder images or video clips with your media by dragging and dropping them into the template.
6. Moreover, CapCut's transitions and effects can create smooth scene changes and highlight key points. You can also enhance your ad by adding background music or sound effects from its library or your files to make the video more engaging.
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8. Export and share

Once you finish making the edits, click the "Export" button to save your video. Choose the resolution and format you want, then export the final version. You can also share your advertisement video on social media platforms through the "Share" button.



2. Canva

Canva is a simple design tool for making professional advertisement videos. It has many video templates for different industries. You can start your project by personalizing the templates with custom text, images, and branding. Additionally, the user-friendly interface makes it easy to adjust the templates and add design elements. When your video is finished, you can export and share it easily.



How to make a good advertisement video with Canva

Here is how to make a short advertisement video with Canva:

Step
1. Open Canva
2. Go to Canva and search "Video Ad" in the template search bar. Explore the options and choose a template that aligns with your brand’s style and objectives. Whether it’s for a sale, product launch, or event, there’s a template for your needs.
Step
3. Customize with media and design
4. Drag and drop images, videos, and graphics from Canva’s free library or upload your media. Tweak colors, fonts, transitions, and layout to maintain brand consistency. Experiment with layers, backgrounds, and design elements for a polished result.
Step
5. Craft concise, powerful text
6. Effective video ads rely on clarity. Stick to short phrases or headlines (3-5 words) that deliver your message quickly and impactfully. Keep text readable by ensuring it contrasts well with the background.
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7. Add engaging enhancements
8. Elevate your video with music, stickers, and animations available in Canva’s extensive library. Subtle movements and sound effects can draw attention while aligning with your branded tone.
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9. Final review and share

Carefully proofread and review your video. Please share it with colleagues for feedback, ensuring the message is clear. Once satisfied, download your video in the desired format or directly share it across platforms like Facebook, YouTube, or Instagram for maximum reach.



3. Biteable

Biteable makes it easy to create short advertisement videos with its ready-made templates and simple editing tools. Select a template that fits your ad's goal and customize it with your text and brand elements. Moreover, it lets you quickly add animations and graphics to enhance your video. Its user-friendly design makes it a great choice for creating attention-grabbing ads.



How to create a short advertising video with Biteable

Here is how to make a video advertisement for free with Biteable:

Step
1. Start your free 7-day trial of Biteable
2. Sign up for a free 7-day trial to access Biteable’s premium features, giving you full creative control over your video ad. This allows you to experiment with all available tools before committing.
Step
3. Choose a template or build from scratch
4. Browse through a wide range of advertising video templates designed to fit various needs. If you prefer a more customized approach, build your ad from scratch using pre-made animated scenes, ensuring it aligns perfectly with your brand.
Step
5. Customize your video
6. Tailor your video by adding or removing scenes, incorporating animated text, and uploading your own photos or clips. Use Biteable’s voiceover tool to record custom narration, enhancing the video’s message and engagement.
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7. Download or share your video

Once your video is finalized, export it in high resolution or share it directly via a trackable link. This option allows you to monitor how well your video is performing across various platforms.



4. Animoto

Animoto is an online tool that creates videos by letting you combine photos and video clips with customizable templates. First, choose a template that fits your advertising goals and upload your media files. Then, you can adjust the text, colors, and music to create an engaging ad. The platform is user-friendly, allowing you to produce professional-quality videos quickly.



How to make videos for advertising with Animoto

Here is how to make advertisement videos for free with Animoto:

Step
1. Select a storyboard template or start from scratch
2. Begin by choosing a pre-built storyboard that matches your needs or start from scratch for full creative freedom.
Step
3. Upload your media
4. Add your photos and video clips from your device or explore Animoto’s library of Getty Images stock photos and footage.
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5. Personalize your video
6. Customize your ad by selecting colors, fonts, music, and text to align with your brand identity.
Step
7. Produce, publish, and launch
8. Finalize your video, export it to high quality, and share it across your chosen platforms to kick off your ad campaign.
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5. Invideo AI

Invideo AI leverages artificial intelligence to create short advertisement videos from text inputs. Begin by entering your advertisement text and selecting a template. Invideo AI will automatically generate a video that you can further customize. This AI-powered tool simplifies video production, allowing you to focus on refining your message and design.



How to make short advertisement videos with Invideo AI

Here is how to make advertising videos with Invideo AI:

Step
1. Select a template or start from scratch
2. Choose from InVideo’s vast library of ad templates or begin with a blank canvas for complete customization.
Step
3. Upload and organize media
4. Upload your images, videos, and logos, or choose from millions of royalty-free stock assets available in the InVideo library.
Step
5. Personalize your ad
6. Customize the video by adding text, adjusting colors, fonts, and transitions, and incorporating your brand elements. Add background music or a voiceover for better engagement.
Step
7. Finalize and export
8. Once your video is ready, preview it and export it to high quality. Share it across social media or embed it in your campaigns.
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Tips to create a high-converting video advertisement

Crafting a high-converting video advertisement requires more than flashy visuals and catchy tunes. To capture your audience and drive results, it's crucial to understand the key things that make a video effective. Here are some tips to help you create compelling video ads:

• Understand your audience
• To make a good video ad, first find out who your audience is and what matters to them. Learn about their age, interests, and problems so you can tailor your message to fit them. Understanding your audience will help you create a message that they will connect with and that solves their problems.
• Focus on storytelling
• A good story can make your video ad more engaging and memorable. Use storytelling to engage with your audience on an emotional level. Start with a clear story that shows a problem and presents your product or service as the solution.
• Use strong visuals
• Capturing attention and getting your message across depends on strong visuals. Use high-quality images, lively animations, and bright colors to make your video stand out. Your visuals should reflect your brand and support your message.
• Include a call-to-action
• Ensure that each video advertisement includes a clear call-to-action (CTA). The CTA tells viewers what to do next, such as visiting your website, signing up for a newsletter, or purchasing. Make the CTA stand out and use action-oriented language to prompt viewers to take immediate steps.
• Keep it short

It's important to keep your video advertisement short. Your video should be long enough to deliver your message clearly but brief enough to keep people interested. A short video ensures viewers stay focused and remember the most important points.

Conclusion

Crafting a great advertising video requires careful planning and creativity. Understanding how to make advertising videos can significantly affect viewers' experience. Therefore, make sure that your audience connects with your message. Use interesting visuals and a clear call to action to grab attention. Employ tools like Canva and Animoto to easily make ad videos with simple templates.

Furthermore, you can use CapCut desktop video editor to make editing easier and better. Its easy-to-use interface lets you easily trim, cut, and arrange footage. Whether refining visuals or putting on the final touches, CapCut gives you the tools to make high-quality ad videos.

FAQs

1. What type of video ads are the most effective?
2. The most effective video ads capture attention quickly, deliver a clear and compelling message, and include a strong call to action. Short, engaging videos that resonate with the target audience and showcase a brand's unique value tend to perform best. To precisely create these ad videos on PC, consider using the CapCut desktop video editor.
3. How to create advertisement videos online?
4. To create advertisement videos online, use video editing platforms like Canva and Biteable, which offer easy-to-use templates and tools. Start by choosing a template, customizing it with your content, and adding text, music, and effects. For a more refined editing process and additional features, employ the CapCut desktop video editor.
5. How do I make short video ads with AI?
6. To create short video ads using AI, you can use artificial intelligence tools for editing. These tools can make the process easier by giving suggestions and handling tasks automatically. Open the AI editors, add pre-made templates, and customize the videos to suit your needs. CapCut desktop video editor has AI-powered features that can help efficiently create short video ads.