Master LinkedIn Video Specs for Maximum Reach and Engagement

LinkedIn is undeniably the top social network for professionals to host the perfect audience for corporate video content. However, to make the most of your videos on LinkedIn, it is crucial to select the right video size. Optimizing your video dimensions ensures that your content looks great across all devices and effectively captures your audience's attention.

In this article, we will discuss LinkedIn video sizes and formats to ensure your video content is optimized for engagement and reach.

Types of LinkedIn videos

When creating videos for LinkedIn, it's important to understand the different types available and their specific size requirements. Let’s explore the key formats, including their optimal dimensions for the best possible impact.

1. Organic video posts

Organic video posts are non-promoted videos shared directly to your feed to connect with your audience naturally. They can boost brand visibility and provide useful insights or updates. By consistently sharing these videos, you engage your followers more genuinely.

Optimal dimensions: 1080 x 1080 pixels (1:1 aspect ratio) or 1920 x 1080 pixels (16:9 aspect ratio)



2. Sponsored video ads

Sponsored video ads are paid placements aimed at reaching specific target groups. These ads let businesses extend their content beyond their current connections to improve brand exposure. These videos are ideal for driving attention to key campaigns, such as product launches or event promotions.

Optimal dimensions: 1080 x 1080 pixels (1:1 aspect ratio) or 1920 x 1080 pixels (16:9 aspect ratio)



3. LinkedIn Live

LinkedIn Live supports you to stream live videos to engage with your viewers in real-time. It is great for hosting interactive sessions like Q&As or virtual presentations to create direct interaction. This format encourages instant feedback and fosters a sense of community to increase visibility.

Optimal dimensions:1 280 x 720 pixels (16:9 aspect ratio)



4. LinkedIn events

LinkedIn events let you share video content for virtual events, such as webinars or online conferences, directly on the platform. This feature supports both event promotion and attendee engagement while providing a professional setting for interaction and content sharing during the event.

Optimal dimensions: 1280 x 720 pixels (16:9 aspect ratio)



5. LinkedIn video messaging

LinkedIn video messaging helps you send personalized video messages directly to your connections. This feature is useful for building stronger, more personal relationships with clients or colleagues. It provides a more engaging and human touch compared to regular text messages.

Optimal dimensions: 1080 x 1920 pixels (vertical video, 9:16 aspect ratio)



LinkedIn video size and length limits

Understanding the video size for LinkedIn and its length limits is crucial to ensure your content is optimally displayed. LinkedIn has specific video size and length limits to enhance user experience. Organic videos can be between 3 seconds and 10 minutes long, while sponsored video ads can range from 3 seconds to 30 minutes. Live videos offer more flexibility to last from 10 minutes to 8 hours.

The LinkedIn video file size for organic videos can be up to 5GB, while sponsored ads are limited to 200MB. Messaging videos should not exceed 25MB. Ensuring your videos fit these parameters will improve their effectiveness and reach on the platform.

Video formats supported by LinkedIn

LinkedIn video format size can vary depending on the type of content you're posting. Choosing the right format is crucial to ensure your videos play smoothly.

LinkedIn supports the MP4 video format, which is popular for its excellent balance of quality and file size. This format works well on most devices and platforms, making it a great choice for sharing engaging content. Videos should have a maximum file size of 5GB to ensure smooth playback and user experience.

Additionally, using H.264 encoding for video and AAC for audio can enhance overall quality. Following these essential format guidelines will help your videos look their best on LinkedIn.

Recommended LinkedIn video resolutions

Another important aspect of video production is resolution, which refers to the dimensions of the video frame in pixels. Here are the recommended LinkedIn video resolutions:

For LinkedIn videos, the recommended resolutions are 1920 x 1080 pixels for horizontal videos and 1080 x 1920 pixels for vertical videos. These resolutions ensure your content appears clear and professional on various devices. You can maintain high quality and boost viewer engagement by using these dimensions.

Moreover, a 1200 x 1200 pixel resolution works well for square videos, which makes them versatile across different formats. These recommended resolutions will greatly enhance your video impact.

LinkedIn video aspect ratios

When creating videos for LinkedIn, aspect ratios cannot be overlooked, as they are important for visual presentation. Each ratio serves a different purpose and can influence how viewers perceive your content.

The most common LinkedIn video size ratio is 16:9 for landscape videos and 1:1 for square videos. Additionally, vertical videos can use a 9:16 ratio, perfect for mobile viewing and user engagement. Each ratio serves a unique purpose, as the landscape is great for professional presentations, the square is versatile for feeds, and the vertical is perfect for mobile devices. By choosing the appropriate aspect ratio for your video, you can maximize its impact and accessibility.

LinkedIn video frame rate and bitrate

To deliver high-quality content, you need to optimize the frame rate and bitrate of your LinkedIn videos. These parameters directly affect the video’s clarity, smoothness, and overall viewer experience.

The LinkedIn video frame size, which is typically measured in frames per second (fps), should ideally be set between 24 and 60 fps. A higher frame rate results in smoother motion, which is particularly important for action-oriented content.

Meanwhile, the bitrate determines the amount of data processed per second, influencing video quality and file size. A bitrate of 192 KBPS – 30 MBPS is recommended for 1080p videos to strike a balance between quality and upload efficiency.

Top software for producing and editing videos for LinkedIn: CapCut

If you're looking to create and edit videos for LinkedIn, then having the right software is important. One excellent choice is the CapCut desktop video editor. With its intuitive interface and powerful features, CapCut lets you create professional-quality videos. You can trim, add music, and use effects to make your videos stand out. Furthermore, you can manipulate the audio using various audio editing tools. It’s perfect for creating engaging LinkedIn content that catches attention.



Key features

• Create a LinkedIn video thumbnail
• With CapCut, you can design custom video thumbnails to make your LinkedIn videos more eye-catching. This feature helps attract viewers before they even click play.
• Versatile editing tools
• CapCut provides a wide range of editing tools, including video resizer, AI voices, animations, etc. These options give you full control to create engaging videos.
• Customizable templates
• Choose from various editable templates that you can customize to suit your video style. This speeds up the editing process and ensures consistency in your content.
• Built-in audio options
• CapCut presents a library of built-in audio tracks and sound effects. You can easily add music to videos to enhance the overall feel of your video.
• Text and AI text templates
• CapCut includes ready-made text templates and AI-generated text features that make it easy to add captions, titles, or subtitles to your videos.

How to edit a LinkedIn video with the CapCut desktop video editor

Begin by downloading CapCut using the button below if you haven’t installed it yet. Once the download is complete, follow the installation instructions to set it up. After that, you can start using the software right away.

Step
1. Import your video
2. Launch CapCut and start a new project. Next, click on "Import" to upload your video files from your device.
3. 

   

Step
4. Edit your LinkedIn video
5. Place the video in the timeline to start editing. You can use the trim feature to cut any unwanted sections and adjust the length. Adjust the size for LinkedIn using the "Ratio" options below the editing panel, where you'll find sizes for different platforms. You can also use the custom option to select your ratio. Furthermore, you can add text, music, and effects, as well as edit audio, to make your video more engaging. These features will help you create polished and ready content for LinkedIn.
6. 

   

Step
7. Export and share
8. Navigate to the export section, where you can customize settings like quality, frame rate, codec, and bitrate to suit your preferences, then click "Export." You also have the option to share the video directly on platforms such as YouTube and TikTok.
9. 

   

5 best practices for creating engaging visual content on LinkedIn

Here are some effective strategies for creating engaging visual content on LinkedIn that can improve your presence on the platform. By adopting these strategies, you can foster a stronger connection with your audience.

1. Focus on quality
2. Ensure that your visuals are of the highest quality, with crisp resolution and thoughtful editing. It reflects professionalism and captures the viewer's attention to engage them further with your content.
3. Keep it short and concise
4. Keep your videos and visuals concise. Short, impactful content often performs better on LinkedIn and helps you to convey your message quickly while maintaining viewer interest throughout the duration of the clip.
5. Use captions and text overlays
6. Since many users consume video content without sound, adding captions and text overlays is essential. This way, your key messages remain accessible and clear to ensure your audience can engage with the content even if they can’t hear it.
7. Incorporate a call to action
8. Engage your audience by including clear calls to action at the end of your content. Whether it's prompting viewers to comment, share, or explore your website, a direct invitation can significantly enhance interaction and drive engagement.
9. Leverage branding
10. Integrate your branding elements consistently across all visual content, including logos and color palettes. This strengthens brand recognition and creates a cohesive and professional look that can help your content stand out in a crowded feed.

Conclusion

In conclusion, optimizing your LinkedIn video size is vital for maximizing engagement and reach. By selecting the right aspect ratio, frame rate, and bitrate, you can create videos that not only capture attention but also convey your message clearly.

To streamline your video editing process, you can use the CapCut desktop video editor. With its intuitive interface and powerful features, CapCut enables you to create professional-looking videos for LinkedIn easily.

FAQs

1. What is the best video size for LinkedIn posts?
2. The best video size for LinkedIn posts is typically 1080 x 1920 pixels for vertical videos and 1920 x 1080 pixels for landscape formats. These dimensions ensure your videos display optimally across various devices. To enhance your LinkedIn video creation, consider using the CapCut desktop video editor, which provides various tools to help you easily adjust video dimensions and improve overall quality.
3. What is the ideal LinkedIn upload video size?
4. The best size for LinkedIn videos is 2560 x 1440 pixels for landscape videos and 1080 x 1080 pixels for square videos. This size is perfect for a balanced view that looks great on both desktop and mobile devices. By using the CapCut desktop video editor, you can quickly create videos in these resolutions and export them to high quality.
5. What is the LinkedIn video file size limit?
6. The LinkedIn video file size limit is 5GB for each uploaded video, which lets you include high-quality content without sacrificing detail. It's essential to optimize your video within this limit to ensure quick uploads and smooth playback. With the CapCut desktop video editor, you can easily manage your video size and duration to meet these guidelines while maintaining high quality.