Not Just Analytics: A Remarkable Tool to Track Social Media Growth

Improve your content strategy with Not Just Analytics. Track views, engagement, and growth to make better content and reach more people. In addition, make your Instagram reels flawless with versatile AI and advanced tools in CapCut.

CapCut
CapCut
Mar 19, 2025
54 min(s)

Not just analytics TikTok enables creators to track Instagram data like engagement to understand how their posts are performing. Using this tool, you can boost your organic reach by analyzing trends, timing, and community relevance. Instead of just looking at follower numbers, you can see what indeed connects with their audience.

In this article, you will explore how not just analytics helps you access Instagram data and improve your content strategy.

Table of content
  1. What is Not Just Analytics
  2. Key features of Not Just Analytics
  3. Use cases of Not Just Analytics
  4. Not Just Analytics vs other tools
  5. How to watch the Not Just Analytics tutorial on TikTok
  6. Bonus tip: Create a stunning video within minutes with CapCut
  7. Conclusion
  8. FAQs

What is Not Just Analytics

Not Just Analytics is a tool designed for social media users who want to analyze their Instagram data deeply. It helps track important metrics like follower growth, participation rates, and story performance. Using this platform, you can improve your Instagram strategy with detailed reports. It goes beyond simple analytics and provides a deeper understanding of audience behavior. Furthermore, it helps users make informed decisions for better content creation.

Image showing the interface of Not Just Analytics

Key features of Not Just Analytics

Tracking the proper metrics is crucial for maximizing Instagram's potential. Understanding not just analytics but also other social media platforms helps users better understand their content performance. Here are some features of the Not Just Analytics tool:

  • Live performance insights

This feature provides real-time updates on how your posts and stories are performing. It lets you quickly assess how many people interact with your content at any moment, which helps you to adapt your strategy as needed.

  • Follower growth trends

Not just analytics tracks how your followers increase or decrease over time. This data helps you spot patterns to see which types of content or actions help you grow your audience.

  • Engagement metrics analysis

This feature focuses on how your audience engages with your content. Analyzing likes, shares, and comments clearly shows what resonates with your followers. It enables you to refine your content accordingly.

  • Competitor benchmarking

With competitor benchmarking, you can compare your account’s performance to similar accounts. This feature helps identify areas to improve and provides ideas on staying competitive in your niche.

  • Hashtag and trend insights

This tool tracks trending hashtags and relevant topics. It helps you discover what’s popular and ensures your posts align with current trends. It makes your content more likely to reach a broader audience.

Use cases of Not Just Analytics

Not Just Analytics provides many practical ways to improve your Instagram strategy. Below are some ways creators and brands can make the most of the tool to boost their content.

  • Enhancing video performance

By analyzing metrics like watch time and audience retention, creators can see how well their videos perform. For example, if a video’s watch time drops at a certain point, adjustments can be made for future videos to keep viewers engaged longer.

  • Optimal posting time analysis

Not Just Analytics helps determine the best times to post on Instagram by tracking when your audience is most active. For instance, if you notice higher engagement on weekends in the evening, you can schedule posts during those peak hours to reach more people.

  • Competitor tracking

This feature enables you to compare your performance with others in your niche. If you see a competitor with a high engagement rate on specific content, you can analyze their approach and use similar strategies to improve your own content.

  • Hashtag optimization

Hashtags play a huge role in content discoverability. Not just analytics can show which hashtags work best by tracking their performance. For example, if a specific hashtag increases your reach, you can use it more strategically in future posts.

  • Influencer evaluation

Creators or brands can use this feature to assess potential influencer collaborations. By looking at engagement rates and audience demographics, you can identify influencers who align with your brand and influence their audience the most.

Not Just Analytics vs other tools

When choosing a social media analytics tool, it’s essential to compare key features, pricing, and capabilities to find the best fit for your needs. Whether you're an individual creator, a business, or an agency, tools like Not Just Analytics, Social Status, Pallyy, and Metricool offer different strengths in analytics, reporting, scheduling, and platform support. Below is a detailed comparison to help you understand how these tools stack up across various dimensions, from pricing and integrations to ease of use and competitor analysis.

Not Just Analytics vs other tools
Not Just Analytics vs other tools

How to watch the Not Just Analytics tutorial on TikTok

Watching the Not Just Analytics tutorial on TikTok is a great way to learn how to use the tool effectively. Once you've gone through the tutorial, navigating its features becomes much easier. Here's how you can start using Not Just Analytics after watching the tutorial:

    STEP 1
  1. Open the TikTok app

Launch the TikTok app on your mobile device or visit TikTok's website on a browser. This will allow you to search for content and access videos more easily.

    STEP 2
  1. Search for "Not Just Analytics"

Tap the search icon (magnifying glass) in the top-right corner of the screen. Look for the official account (@notjustanalytics) in the search results and tap on their profile. Here, you can browse all their videos and explore their latest posts related to TikTok analytics and growth strategies.

    STEP 3
  1. Find the tutorial you need

Scroll through their video feed to find tutorials that match what you're looking for. Some creators organize their content into playlists, so check if there's a "Videos" or "Playlists" tab for structured learning.

    STEP 4
  1. Check external links

Not Just Analytics may provide additional tutorials, in-depth guides, or blog posts outside of TikTok. Check their bio for links to their website, YouTube channel, or other social media platforms where they share more detailed content.

How to watch the Not Just Analytics tutorial on TikTok

Bonus tip: Create a stunning video within minutes with CapCut

CapCut desktop video editor streamlines the editing process and enables you to produce high-quality videos efficiently. With advanced features like voice filters, text customization, and efficient flicker removal, you can create content that stands out. Whether you're refining details or making quick adjustments, CapCut ensures smooth editing while saving you time.

Interface of CapCut desktop video editor - the best tool to create TikTok videos

Key features:

  • Add bilingual captions to videos

CapCut enables you to add subtitles to videos to reach a wider audience and improve engagement across different languages.

  • Customizable text templates

Choose from a variety of pre-designed text templates to enhance your video’s style and messaging with minimal effort.

  • Instantly remove video flickers

Easily remove video flicker to eliminate distractions and achieve smoother, more professional-looking visuals.

  • Fast text-to-speech generation

Convert written text into natural-sounding voiceovers in seconds using the text-to-speech tool for compelling narration.

  • Diverse AI voice filters and characters

CapCut provides a variety of AI voice filters and characters that enable you to add fun or unique voices to your videos for a more engaging experience.

How to edit your TikTok videos like a pro with CapCut

Before editing your video, ensure you have the latest version of CapCut desktop video editor on your PC. If you don't have the app, download it by clicking the button below.

    STEP 1
  1. Import the video

Launch CapCut and create a new project. Select "Import" to upload your video from the device.

Import the video
    STEP 2
  1. Customize the video

Adjust the video's aspect ratio to fit TikTok's dimensions. Next, go to "AI stylize" to add engaging AI effects to your videos or images. Then, use the "Retouch" tool to refine facial and body features for a polished look. Also, click "Captions">"Auto captions" to generate subtitles with high-end accuracy to improve accessibility and engagement.

Editing your video in the CapCut desktop video editor
    STEP 3
  1. Export and share

Once you've completed your edits, click the “Export” button. Choose your desired resolution and format, then click "Export" again to export your video. You can share it on TikTok and Instagram.

Exporting video to the Capcut desktop video editor

Conclusion

To summarize, tools like Not Just Analytics TikTok help you gain valuable insights into your Instagram account. By tracking key metrics such as engagement, reach, and watch time, you can understand the growth patterns of your content. These insights should guide your creative decisions but never limit your creativity.

However, you can make your video content more creative with the CapCut desktop video editor. This software provides advanced tools to easily customize text and remove video flicker to make your videos stand out.

FAQs

    1
  1. What metrics does Not Just Analytics TikTok track for user engagement?

Not Just Analytics TikTok tracks key engagement metrics like likes, comments, shares, follower growth, and video views. These insights help you assess content performance and refine your strategy for better audience interaction. By analyzing engagement rates, you can determine what resonates with viewers. If you want to enhance audience retention, use the CapCut desktop video editor to create visually compelling videos with AI effects and smooth transitions.

    2
  1. What API integrations does Not Just Analytics TikTok support?

Not just analytics TikTok supports API integrations with Instagram and other social media platforms. These integrations enable users to gather engagement, reach, and audience growth data. With this, you can make informed decisions to optimize your content strategy. Furthermore, you can create trendy videos with the CapCut desktop video editor to increase your account engagement.

    3
  1. What features make Not Just Analytics TikTok useful for creators?

Not Just Analytics TikTok provides valuable features like engagement tracking, audience insights, and follower growth analysis. These tools help creators optimize their content and posting strategy for better reach. To complement your analytics, the CapCut desktop video editor provides AI-generated stickers, smooth transitions, and advanced video effects to create high-quality content that stands out.