Online Video Advertising: Drive Revenue with Stunning Visuals

Online video advertising is a non-disruptive advertising approach that improves user engagement and trust. When done right, it simplifies concepts and persuades your potential buyers to act. Eager to learn the best tips to make awesome video ads and spearhead your marketing strategy? Read on!

What is online video advertising

Online video advertising involves using engaging videos to promote a product, service, or brand. Video ads online are preferred since they drive more engagement, are easily shareable, and offer an emotional connection with the audience. Either way, choosing the right ad format can make a huge difference. Below is an overview of the most prominent types of short video ads:

• Instream Ads
• Likely the most common in platforms like YouTube, these ads are played before, during, or after the main video feed. They comprise skippable ads, which viewers can skip after 5 seconds of play, and unskippable ads. The ads are usually 5 to 30 seconds long.
• Outstream Ads
• Outstream ads are usually placed in non-video environments like websites or blog posts. They auto-play when you come into view on the webpage and close when you scroll past them. Like in-stream ads, you can place interactive elements like CTA buttons or links.
• Shoppable Video Ads
• These ads boost interactivity by allowing you to purchase directly from the ad. They come embedded with links for users to learn more or purchase immediately, shortening the customer journey and directly upping the conversion rates.
• Native Video Ads
• Unlike traditional ads, native video ads blend with the look and feel of the content surrounding them, like social media feeds, websites, and blogs. This non-disruptive approach makes them likable, resulting in successful digital video advertising.
• Interactive Video Ads
• As the name suggests, interactive video ads encourage viewer participation with clickbaits such as polls, quizzes, or surveys. They effectively capture the viewer's attention and collect valuable feedback on customer preferences and behaviors.
• There are several compelling reasons why free ad videos are beneficial in your marketing strategy, including;
• High conversion rates
• Since they convey a lot of information, video ads online convince viewers easily to make a purchase, sign up for a business newsletter, or visit a website. Video advertising has more convincing power to influence consumer decisions, as seen in tracking tools like click-through rates.
• Strong brand building
• A well-crafted video can convey brand values, personality, and message quickly and in a way that's easy for viewers to relate to. Thus, when consumers feel they resonate with a brand, they are highly likely to trust the company and become loyal customers.
• Exceptional storytelling
• The magic in video advertising is storytelling. Videos are powerful and their storytelling easily creates a strong emotional connection between the brand and the audience. Hence, a genuine bond makes them more likely to choose and champion your brand.
• Changing consumer habits
• With the rise of smart devices, consumers have changed from traditional forms of advertising like text and now prefer online and mobile platforms like YouTube and TikTok. Thus, you have to create content tailored for online platforms to reach an active target audience.

How to create an effective video ad for your business

1. Be appealing

To attract prospects, you have to craft videos that capture the minds and hearts of your viewers. The more appealing your content is, the better the customer retention and brand loyalty. Thus, you can use a free video ad maker like CapCut online video editor to create eye-capturing content for your target audience. You can trust CapCut to simplify creating free videos for advertising thanks to its splendid features;

• Extensive media resources
• Depending on your campaign goal, CapCut has every resource you need for online video advertising, including templates and stock videos tailored for YouTube channels such as beauty and entertainment.
• Basic/advanced/AI-enabled editing features
• Choose from a myriad of editing features including, split, flip, transitions, speed, and animations to create dynamic advertisement videos. Utilize AI to edit the background, color, and video characters for an enticing short advertisement video.
• Cloud-based storage and team collaboration
• Create click-worthy video ads with the help of your team members by sharing the link with them and granting them commenting and editing permissions. Achieve perfection without downloading the video, but witness corrections happen in real-time on cloud storage.
• Integration with Google Drive and Dropbox
• Avoid the hassle of having to download videos from your Google Drive and Dropbox cloud storage for editing purposes. Rather, enjoy faster edits and save space by directly connecting CapCut web to your Google Drive and Dropbox cloud storage.
• Share on social media quickly
• Boost your brand's visibility, drive more traffic, and expand your online reach by promoting your videos on various social platforms, including Facebook, Instagram, TikTok, and YouTube.

How to use CapCut online video editor:

Step
1. Import
2. Depending on your needs and urgency, you can pick a template from CapCut's Template tab. If you prefer new, you can access the stock videos embedded in the Elements tab or upload a video from your local storage, Google Drive or Dropbox, CapCut cloud space, or scan the QR code to import media from your mobile phone.
3. 

   

Step
4. Edit
5. Start with basic edits like adding text, splitting, flipping, and cropping to remove the unwanted parts and positioning, resizing, and transforming to adjust the aspect ratio for social media and mobile-friendly marketing videos. Correct the colors to align with your brand, tweak the opacity, and add blend modes and masks.
6. 

   

7. Use advanced tools like transcript-based editing to edit the video using speech, removing unwanted words and phrases, and setting up speech gaps. Also, you can tweak the playback speed with the speed curve or slow-mo feature, and change the audio volume, pitch and speed.
8. 

   

9. As for AI tools, use the text template feature to activate AI characters for editing the campaign message with the text-to-speech feature. Additionally, the smart tools tab on the right panel can help you remove the video background, auto-reframe video elements as you edit, and retouch characters for a professional-looking product review marketing video.
10. 

    

Step
11. Export

Out of 10, how do you rate your work? If you're satisfied with the final product, click the Export button to download and share the video ad with your other members for commentary or as a presentation. Otherwise, for promo purposes, share the video online directly to Facebook, Instagram, TikTok, and YouTube, or Schedule for later.



Otherwise, if you wish to download the video and share it offline, customize the export settings, including Resolution up to 4K, Quality, Frame rate ranging between 24fps and 60fps, and Format.



Note: If you have high demands for output quality, or need to handle complex editing needs frequently, the CapCut desktop video editor is ideal. It offers richer editing features than the online version, and allows offline editing!

2. Optimize your video length

Long videos have the likelihood to bore your targeted audience. Within the first few seconds of the ad, you should highlight your brand's logo or name. If used well, short video ads can create a lasting impression by conveying the appropriate message without diverting your audience's attention. You can split a long video into a short video ad that lasts 15 seconds for perfect online video advertising. Below is how:

Steps:

Step
1. Upload video
2. Choose a template or stock video for faster creation. Otherwise, import your preferred video from your computer's local storage, Google Drive or Dropbox, CapCut cloud space, or scan the QR code to upload a video from your gallery.
3. 

   

Step
4. Split video
5. Select the video and press play to the point you want to split the video, usually 5 to 20 seconds, and click the Split tool button above the timeline
6. 

   

7. Once done, you'll be prompted to insert a transition effect between the two clips. Besides that, you can download the clip, add text, captions, animations, and adjust the playback speed. Plus, you can change the background, add some background music or effects, and apply AI characters.
8. 

   

Step
9. Export

Click the Export button to download and share the video ads online with your colleagues for review or as a presentation. Also, reach a wider audience by promoting the video directly to Facebook, Instagram, TikTok, and YouTube, or Schedule the video export.



Otherwise, customize the export settings, including Resolution, Quality, Frame rate, and Format to download a well-refined video.



3. Repurpose a video template

The short film should possess a clear beginning, a central theme, and a conclusive resolution to make the ad more persuasive and relatable. Based on the ad formats you want to include on your website or YouTube channel, you can go with a video ad creator free like CapCut, with a wide range of templates available for as many different platforms and devices as possible.

Steps:

1. Choose a template
2. Click the Templates tab on the left panel. Depending on your needs, you can find video ads for e-commerce, Black Friday sales, fashion, and clothing, among others, which you can tailor to suit your preferences.
3. 

   

4. Edit template
5. Use the left tool pane on the editing panel to find more templates. Use the array of customizable stock videos and images to change the media appeal of your video such as background to reflect your brand. You can also edit the text and insert headings, subheadings, subtitles, promo codes, or CTAs using the Text tab on the right panel. Plus, you can replace the videos one by one or batch-replace with video footage from your computer or phone.
6. 

   

7. Download and Share

Click the Export button to download and share the free advertising videos. You can share the video with your peers or perhaps a sales team if you manage one for review or as a presentation. Don't stop there. Share the video directly on Facebook, Instagram, TikTok, and YouTube, or schedule the video export for a later date.



Customize the export settings, including Resolution, Quality, Frame rate, and Format to harvest the best video for downloading purposes.



4. Experiment with different social media channels

Once you've edited and produced your video, experiment with popular platforms such as YouTube, Facebook, Instagram, and TikTok, to advertise products to increase brand awareness and reach. These platforms support responsive design. Rest assured, your video will adjust automatically with CapCut's resizer feature to fit various screen sizes, from smartphones to tablets, reaching different users and demographics.

Steps:

1. Import
2. Select a template from the left tool pane or upload a video from local storage, Google Drive or Dropbox, Capcut cloud space, or upload from your smartphone by scanning the QR code.
3. 

   

4. Resize Video
5. Click the Resize tool at the top left of the editing panel and pick an aspect ratio for every platform, including 16:9 for YouTube ads, 4:3 for Facebook ads, 9:16 for TikTok, and 1:1 for Instagram posts.
6. 

   

7. Export

Click the Export button to download and share the free ad videos with your team for review or as a presentation. Since you already chose the aspect ratio, share the video directly to Facebook, Instagram, TikTok, and YouTube, or Schedule the video export for a later date.



Customize the export settings, including Resolution up to 4K, Quality, Frame rate, and Format when downloading the video for offline use.



5. Go mobile

With recent tech advancements, many people watch videos on their smartphones. Videos optimized for mobile devices offer a smoother and more enjoyable user experience. You can use the CapCut mobile to craft the best Instream, Outstream, and mobile adverts for your target audience.

Steps:

1. Import Media
2. Tap New project to import a video from your phone album or stock videos. Or, click Templates at the bottom toolbar to start your project with a template.
3. 

   

4. Edit
5. On the new window that appears, use the bottom tab to edit the video. You can add filters, effects, audio, text, and overlays and change the aspect ratio to fit mobile devices. Otherwise, press Edit to adjust the speed, enhance the voice, retouch characters, and add animations. That's not all. Tap adjust to alter the video's brightness, contrast, saturation, and video quality, including reducing noise.
6. 

   

7. Export

Click the Export button at the top to download and share the video with other mobile users on TikTok. If you prefer a direct download, tap the Download button and tap Quality to customize the Resolution, Frame rate, and Code rate.



6. Consider using a CTA

The goal of every advertisement is to motivate people to take action. The call to action (CTA) can be filmed or added through graphics and text. It's best to include the CTA at the end of your video. A CTA shows viewers how to visit your website to learn more, receive a discount, or buy your products and services. A CTA helps customers solve a problem similar to how a script helps a video editor.

A script is essential to note the problem your online advertising is solving and how. A good video ad should perfectly show how your brand solves it. With a script, you can create a plan before producing a video to include the most important components needed for the ad videos. Utilize CapCut's script to video ads maker free to gain an outside perspective with AI to craft a video with high ROI effectiveness.

Video advertising dos and don'ts

As online video advertising continues to gain popularity, you must adhere to certain do's and don'ts to reach or remain at the top of the food chain. They include;

Do's of an effective ad.

• Convey brand personality and values.
• Make it concise.
• Craft an inspiring story.
• Add subtitles and make it shareable.
• Invest in consumer feedback.
• Use strong visuals for storytelling.

Don'ts of an effective ad.

• Don’t neglect relevant content.
• Don’t sugarcoat unnecessarily.
• Don’t make overloaded videos.
• Don’t presume brand identity and values.
• Don’t make it obvious or unnatural.
• Don't forget the call to action.

Conclusion

As we have seen, every video ad format has its purpose and no matter what you choose for your brand, a video should appeal to emotions, communicate effectively, and include a call to action. Also, having a script is a great way to brainstorm creative concepts for your online video advertising. In that case, combining these dos and don'ts with a powerful online video ad maker can make your online video advertising truly impactful. There's no doubt that CapCut takes the number one position in designing ads that are easy to view and likely to share. Try it today.

FAQs

1. Do video ads online have length limits?
2. No. You can make a video ad as long as you like. However, long videos can be boring and contain a lot of unnecessary information. On the other hand, short videos are effective in conveying information faster and are memorable. Use the CapCut split feature to split and edit your video into desirable clips.
3. How long should free advertising videos run?
4. Free ad videos can run even for minutes. It's not a fixed number, but for online video advertising, we do suggest the best length is below 30 seconds. Within that timeframe, you should highlight your product's strengths and convey your brand's color and values. Use an online advertising video maker like CapCut to craft the best 15-second short video ads now.
5. What is the best online video ad maker?
6. CapCut is a special advertisement video maker online. Managing your projects shouldn't feel like a burden with the best advertisement video maker online for free. It offers pro and beginner-friendly features and tools, and instant sharing to your socials. Take advantage of this video advertisement maker for free today!