Master the Essential Pinterest Video Specs to Enhance Your Content

Pinterest is a popular platform where users share and discover creative ideas through images and videos. However, if your content is properly sized to fit Pinterest's specifications, it might appear distorted or unprofessional, which affects engagement and reach.

In this article, you will explore a Pinterest video size guide that includes key dimensions to ensure your content looks perfect and grabs attention, no matter where it's viewed.

The Pinterest video and image size and guidelines

To make the most of Pinterest’s unique platform, it’s essential to follow the recommended video and image size guidelines. In this section, we have discussed the exact dimensions to help your content stand out on Pinterest.

1. Video Pin

Ideal for engaging followers, Pinterest video pin size should be 9:16 (1080 x 1920 pixels) for vertical or 1:1 (600 x 600 pixels) for square. Keep your videos between 4 seconds and 15 minutes long for the best user engagement. Make sure they’re under 2GB and saved as .mp4, .mov, or .m4v files.



2. Image Pin

Image Pins are great for visual storytelling. Use a vertical format with an aspect ratio of 2:3 (e.g., 1000 x 1500 pixels) to avoid cropping. High-resolution images work best. Save the files in JPEG and PNG format and ensure they’re under 20 MB.



3. Idea Pin

Idea Pins are multi-page canvases that provide enhanced creative flexibility. You can use up to 20 pages of videos or images. Each video should be up to 60 seconds long. For images, stick to the same 2:3 vertical format. These pins are perfect for step-by-step guides or tutorials.



4. Collection Pins

Collection Pins feature a main image and three smaller ones underneath that have a mini-catalogue of products. The main image should follow the 2:3 ratio, while the smaller images will be displayed as squares. This format is perfect for showcasing a product range or a group of ideas.



Pinterest video Ad specs and placements

When leveraging Pinterest for your brand’s marketing efforts, understanding the platform’s video ad specifications and placements is key to maximizing engagement and reach. Pinterest offers several video formats that cater to different objectives, each with specific requirements to ensure optimal performance.

Video pins and ads

Video pins and ads are widely used to capture users' attention within Pinterest's visual-first environment. These videos appear organically in users' feeds or as promoted content, allowing brands to increase visibility through targeted campaigns. Video Pins autoplay as users scroll, immediately drawing attention without sound. Users can click on these videos for more details, whether it's to learn more about a product or visit a website.

Specs for video pins and ads

• Aspect ratio: Recommended 9:16 (vertical); 1:1 (square) is also supported.
• File format: MP4, MOV, or M4V.
• Maximum file size: 2GB.
• Video length: Minimum of 4 seconds, up to a maximum of 15 minutes.
• Sound: Optional, but advisable as users can tap to enable sound.

For best results, it's recommended to keep videos between 15–30 seconds in length, as shorter content tends to generate higher engagement.

Placements

Pinterest video ads can appear in multiple locations across the platform, increasing the likelihood of engagement. The primary placements include:

• Home feed: Video Pins autoplay in users’ feeds as they scroll, offering a seamless viewing experience.
• Search results: Videos also show up in relevant search results, targeting users actively looking for content related to your niche.
• Related Pins: Your video ad can appear alongside other Pins that match user interests, offering further exposure.
• Shop tab: For brands promoting products, videos may also appear in Pinterest’s Shop tab, enhancing eCommerce visibility.

Key tips for success

• Focus on vertical videos: Pinterest users primarily view content on mobile devices, so vertical formats (9:16) optimize the viewing experience.
• Grab attention early: Since videos autoplay, ensure that the first few seconds are visually striking to capture attention.
• Incorporate branding: Include subtle branding early in the video, ensuring users know the source of the content even if they don’t click through.
• Add a strong call-to-action (CTA): Whether it's "Shop Now" or "Learn More," a compelling CTA encourages users to engage with your content beyond the video itself.

By adhering to these guidelines, you can ensure that your video ads on Pinterest are not only visually compelling but also effective in driving engagement and conversions.

How to make the right Pinterest video pin size

When you want to adjust the video according to Pinterest requirements, it's essential to use a tool that streamlines the editing and formatting process.

CapCut desktop video editor is a powerful tool designed to enhance your video editing experience. Its user-friendly interface lets you easily adjust sizes, add effects, and refine your content to meet the visual requirements of platforms like Pinterest. From trimming clips to overlaying text and optimizing resolutions, CapCut simplifies the editing process.



Edit Pinterest video sizes with CapCut

If you haven’t tried CapCut yet, simply click the "Download" button and follow the instructions to run the installer.

Step
1. Import your video
2. Open the CapCut and enter the editing interface. Then, click "Import" to upload the video file you want to edit.
3. 

   

Step
4. Create and edit your Pinterest video
5. Click on the "Ratio" icon below the display panel and select the ideal aspect ratio for Pinterest—usually 9:16 for a full-screen vertical display. Next, adjust the scale to frame your video perfectly or use the "Auto reframe" or manual resize tool.
6. After that, trim any unnecessary footage using the timeline's trim tool and apply the crop tool to focus on key elements. To enhance visual appeal, adjust color settings, add engaging text overlays, stabilize shaky footage, or incorporate motion blur and other effects.
7. 

   

Step
8. Export and share
9. Finally, go to the "Export" section to fine-tune settings such as resolution, bit rate, and frame rate. After adjusting these parameters, save the video to your device. You can also post your creation on social media platforms like TikTok or YouTube.
10. 

    

Key features

• Customizable aspect ratios
• CapCut's video resizer lets you adjust the size of your videos to fit different platforms, such as the 9:16 vertical format for Pinterest. This flexibility ensures your videos always look their best, no matter where they’re viewed.
• Pre-made templates
• Get a head start on your video projects with CapCut’s library of templates. These ready-to-use designs are perfect for quick edits and can be easily customized to fit your style and needs.
• Audio integration
• You can enhance your videos with CapCut’s audio features. Add music, sound effects, or voiceovers directly within the editor that give your Pinterest videos an extra layer of engagement.
• AI video editing tools
• Utilize CapCut’s advanced AI tools to streamline your editing process. These tools, such as auto reframe, AI relight, auto-color correction, and more, help you save time and effort.
• High-quality exports
• CapCut ensures that your final video is crystal clear and has high-quality export options. Whether you’re sharing on Pinterest or any other platform, your videos will look professional and polished.

Strategies to harness the power of Pinterest videos

Videos are increasingly becoming a key part of effective digital marketing strategies on platforms like Pinterest. To use this trend, it’s important to understand how to make your video content as powerful and engaging as possible.

Let’s explore some effective strategies to enhance your Pinterest video to ensure they capture attention and deliver your message effectively.

1. Optimize for silent viewing
2. A lot of people browse Pinterest with the sound off, so it’s key to make your videos understandable without any audio. Use eye-catching visuals and add subtitles or on-screen text to convey your message. This way, your video still makes an impact, even in complete silence.
3. Focus on the first few seconds
4. The first few seconds are super important when you want to grab attention immediately. For this, use bold visuals, vibrant colors, or something unexpected to stop users from scrolling. If you hook them early, they're more likely to keep watching.
5. Use detailed descriptions and hashtags
6. Enhance your video’s discoverability by using rich, keyword-optimized descriptions and relevant hashtags. This not only helps your video show up in the right searches but also gives context to what viewers can expect, increasing the likelihood of engagement.
7. Create step-by-step tutorials
8. Pinterest users often look for DIY, how-to’s, and tutorials. So, provide clear, step-by-step instructions in your videos. This not only adds value but also encourages viewers to save and share your pin, which increases its circulation and visibility.
9. Seasonal and trend-based content
10. Use seasonal trends and current topics to make your content timely and more likely to get noticed. Whether it’s holiday crafts, summer fashion tips, or back-to-school hacks, when you align your videos with what users are currently interested in boosts relevance and engagement.

Conclusion

To sum up, getting the Pinterest video size right is key to maximizing your content's impact on the platform. You can transform your Pinterest presence by focusing on optimal dimensions and engaging visuals. Remember, well-created videos adjusted to this specific size can attract your audience and help convert viewers into followers. For this, consider using the CapCut desktop video editor. It is a tool designed to enhance your video creation for Pinterest without a learning curve.

FAQs

1. What is the recommended Pinterest video size in pixels?
2. The recommended Pinterest video size for maximum impact and visibility is 1080 x 1920 pixels, which corresponds to a 9:16 aspect ratio. This size is optimal for full-bleed vertical videos that cover the entire mobile screen. To ensure your videos meet these specifications and stand out on Pinterest, consider using the CapCut desktop video editor.
3. What video format size is supported by Pinterest?
4. Pinterest supports a variety of video formats to ensure a smooth and engaging viewing experience for its users. The platform accepts video files in the following formats: .mp4, .mov, and .m4v. These formats are widely compatible and support efficient video encoding standards like H.264 or H.265, making them suitable for high-quality video uploads without exceeding the maximum file size of 2GB. For easy editing and formatting of your videos to meet these standards, the CapCut desktop video editor is the best option to choose.
5. What is the ideal video size for Pinterest?
6. The ideal video size for Pinterest is 1080 x 1920 pixels, corresponding to a 9:16 aspect ratio. This size is perfect for full-screen, vertical videos, which are highly effective on mobile devices. It ensures that your content covers the entire screen, providing a more immersive viewing experience. To easily create videos that meet these specifications, use the CapCut desktop video editor designed to create stunning, full-screen content for Pinterest.