A Simple TikTok Ad Specs Checklist to Make Your Video Ads Stand out

Adhering to TikTok ad specs allows your ad videos to reach their maximum potential. The right TikTok ad size ensures your ad displays seamlessly and correctly within the feed and optimizes it for mobile viewing. The only question is, which are the perfect TikTok video ad specs? Read this guide to answer this question and more.

What are TikTok ads

TikTok ads are promoted content on TikTok paid for by creators or brands to be shown to a specified target audience. They are aimed at selling a product or spreading awareness about the advertiser. Advertising on TikTok offers you a vast pool of potential clients, all on a single platform. There are several types of TikTok ads, including:

• Video ads: These are the most common and are created through a TikTok Ads Manager account. They look like regular videos but have a CTA or direct link to a landing page.
• Spark Ads: They leverage existing content, yours or another creator's, and boost it as an ad. They are visible on your profile and can be duetted or stitched.
• Topview ads: These videos appear for 5 to 60 seconds when you open TikTok. They are full-screen, with sound and interactions enabled.
• Image ads: These entail still images with a brand name, text, etc. However, they are not available worldwide and can only be accessed through the Global app bundle and Pangle Placements.
• Carousel ads: Advertisers can post a single ad with up to 10 images, each with its own caption. They are only available on TikTok's news feed app.

What are the perfect TikTok ad specs for videos

TikTok ad's video sizes vary depending on factors such as the ad format and placement. These variations ensure your ad displays correctly and fully leverages its designated placement. Below are the specs for the best TikTok ad:

• Aspect ratio: Preferred aspect ratios are 9:16, 1:1, or 16:9.
• Video file type: Supported formats include MP4, MOV, MPEG, AVI, or 3GP.
• Video length: Between 5-60s, although TikTok recommends short clips of 9-15s.
• Video file size: Clips should be within 500MB.
• Minimum resolution: The minimum resolutions are 540*960px, 640*640px, or 960*540px.
• Bitrate: It should be greater than or equal to 516kbps.
• Ad composition: An ad should have a video creative, an ad display image, a brand or app name(logo), an ad description, a CTA button, and audio (required).
• Ad description requirements: TikTok supports 1-100 Latin letters and 1-50 Asian characters in the description. If the text is too long, it may be cut off from the display area on some devices. Also, spaces and punctuation marks count as characters, and TikTok doesn't support emojis and curly brackets ({}) and hashtags (#) symbols.

How to set up the correct Tiktok video ad specs

To create content with the preferred TikTok ad sizes, you need a tool that can resize your videos correctly. Experts and professional video editors recommend the CapCut desktop video editor. Check it out.

CapCut desktop video editor

The CapCut desktop video editor is a professional Windows and Mac-compatible media editor, offering an advanced video resizer. This feature allows you to automatically reframe a video in various aspect ratios such as 9:16, 16:9, and 1:1. Before resizing, it analyzes your video and retains the key elements, like people or objects within the frame.

Simple steps to using correct TikTok video ad specs

Most TikTok users access the app via mobile, so the mobile-friendly 9:16 aspect ratio is the most popular. Click the link below to install the CapCut desktop video editor and resize your video to the portrait ratio.

Step
1. Import
2. Launch the CapCut desktop video editor and select "New project" to open the editing page. Drag and drop your clip into the timeline, or hit the "Import" button and choose a video using the file explorer. If you have media in your CapCut space, go to "Spaces" to add it. Alternatively, go to "Library" under the "Media" tab to choose a stock video.
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Step
4. Set the aspect ratio
5. Select your video timeline, then navigate to "Basic" under the "Video" tab in the right panel. Scroll and check the box next to "Auto reframe." Click the drop-down list next to "Reframe" to select an aspect ratio. Although there are multiple options, choose between 9:16, 1:1, and 16:9, the preferred TikTok ratios. If your video is shaky, you can stabilize it by selecting Normal, flexible, or stable modes from the "Image stabilization" drop-down list. Next to "Camera moving speed," choose between Normal, slow, and fast." Click "Apply" once you have set your preferences.
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7. You can then drag the edge of your video's timeline to trim its length. Crop your video, split scenes, mirror, rotate, reverse, and more. Moreover, relight it if it's too dark, remove video flickers to improve the viewing experience, etc. Since background music is essential for TikTok videos, go to the "Audio" tab in the top left and select a song or sound effect. Moreover, you can link your TikTok account to the CapCut desktop editor and access your favorite sounds. Apply video effects and AI stickers, reduce noise, enhance voice, add transitions, and more to improve your ad.
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Step
9. Export

Hit "Export" in the top right once you are done editing. Select "Edit cover" from the top left of the pop-up window to pick a video cover. Choose an attention-grabbing image to captivate the user. Go back to the export window and adjust the resolution (up to 4K), bit rate, codec, format (MP4 or MOV), and frame rate (up to 60 fps). Toggle on the "Run a copyright check" button to prevent potential copyright infringement and your content being taken down. Hit "Export."



You can now share your video to TikTok or YouTube directly without exiting the CapCut desktop video editor. Before sharing, select the 9:16 TikTok video size, click the "TikTok" button, and sign in to your account. Give your clip a caption under the "Title" text box and allow duets, comments, and stitches to encourage TikTok users to engage with your ad. Under "Visibility," select Public. Click "Share."



Why choose CapCut PC to set up TikTok video ad specs

The CapCut desktop video editor offers a seamless way to resize videos, making them suitable for TikTok ads. Here is a list of reasons why it should be your go-to platform:

• Instantly optimize using TikTok's aspect ratio: Utilize the auto-reframe tool to seamlessly resize your video to the 9:16 TikTok ratio, ensuring that your content fits perfectly on the platform while retaining essential video elements.
• Capture your audience's attention with subtitles: Generate captions automatically for your video, translate them into different languages, and personalize their appearance to enhance viewer engagement and accessibility.
• Use our AI text-to-speech for voiceovers: Effortlessly convert text into speech with our advanced AI technology, offering a wide selection of over 40 voices, including male, female, and storyteller options, to add professional voiceovers to your videos.
• Play with our video effects, filters, and more: Elevate your videos with a variety of captivating AI stickers, effects, transitions, filters, and text templates, enhancing the visual appeal and creativity of your content.
• Easily use AI characters to introduce product content: Select from a diverse range of 100+ AI characters to present your marketing video's text content, such as product descriptions, catering to various topics including business and education.
• All-in-one professional video and audio editor: Access basic, advanced, and AI-powered video and audio editing tools to customize, refine, and enrich your project's visual and auditory aspects, ensuring a professional-quality result.
• Share videos on TikTok with one click: Seamlessly share your edited videos on TikTok directly from the CapCut desktop video editor, streamlining the sharing process by allowing you to resize and add captions before posting.
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What are the best practices for TikTok video advertisements

Factors such as abiding by the recommended TikTok ad length or size can help you make the most of your ad. Here are some best practices to keep you on track:

• Ensure quality: The best-performing ads on TikTok are 720p or higher. Thus, the higher your video quality, the better.
• Start with an attention-grabbing visual: You need to captivate and hook users within the first 3 seconds. They have a short attention span and will scroll if they don't like the first glance.
• Add a CTA: A compelling call to action button guides users to take a desired action, like purchasing a product or contacting a business.
• Keep the video short: Your ad should be ideally 9-15 seconds long. Long ads can bombard users with too much information. Also, viewers are unlikely to pay attention for longer periods.
• Centre important information: Things such as the CTA and brand name should be placed at the center of the screen since elements like account name, sound, caption, and other TikTok buttons obscure the frame's outer margins.

Conclusion

TikTok ads can potentially reach 885 million people, which accounts for 18% of adult TikTok users. This is a vast and promising target market for advertisers doing business, education, YouTube videos, etc. However, to reach your video's maximum potential, you need to adhere to TikTok ad specs.

For this, all you need is the CapCut desktop video editor. As you have seen, this tool's auto-reframe feature provides a seamless way to resize your clip while intelligently keeping video elements in the frame. Moreover, you can instantly share your video on TikTok. Download the CapCut desktop video editor today and enjoy seamless video resizing.

FAQs

1. What is the best way to set up your TikTok Ads specs?
2. The CapCut desktop video editor is the best way to ensure your video abides by the recommended TikTok ad's video length and resolution. It has an auto-reframe tool where you can select between the 9:16, 1:1, and 16:9 aspect ratios preferred for TikTok ads. This makes setting up your TikTok ad specs a one-click affair. You can then share your ad to TikTok directly without leaving CapCut PC. Install the CapCut desktop video editor and access the best way to set up TikTok ad specs.
3. Is there a specific TikTok Ads video length for brands?
4. Brand video ads can go up to 60 seconds long, but TikTok recommends keeping the ads between 9 to 15 seconds. This minimizes the possibility of your ad being trimmed. Also, users are more likely to watch shorter videos in their entirety compared to longer videos. Fortunately, the CapCut desktop video editor lets you easily trim your video's length. You can even split scenes and eliminate unnecessary parts. So, what more are you waiting for? Turn to the CapCut desktop video editor today and easily resize your video to suit TikTok ad specs.
5. How can I reframe a video into the correct TikTok Ad video size?
6. To fit your videos into the correct TikTok ad video size, you can use the auto-reframe feature in the CapCut desktop video editor. This tool automatically resizes your video to the 9:16 TikTok ratio without omitting important video elements. Simply open CapCut, import your video, add it to the timeline, select the video clip, and click on the "Auto-reframe" option in the toolbar. CapCut will then automatically resize your video, ensuring it fits perfectly for TikTok ads. This feature simplifies the process, allowing you to create professional TikTok ad videos with ease.