With millions of daily listeners, Spotify's top 20 artists represent the most streamed and influential musicians globally. These rankings are based on total streams, monthly listeners, and fan engagement across multiple platforms. In this post, we'll explore the top 20 most streamed artists on Spotify, their impact on the industry, and how video content plays a role in music promotion. As music promotion evolves, artists are leveraging tools like CapCut to create viral music video content for TikTok, Instagram, and YouTube.
Top 20 artists on Spotify in 2025 (Latest rankings)
Bruno Mars: 144.82 million listerners/monthly
Bruno Mars is a multi-Grammy-winning artist known for his electrifying performances and timeless hits. His album 24K Magic won Album of the Year at the Grammys and featured record-breaking singles. Uptown Funk spent 14 weeks at No.1 on the Billboard Hot 100 and became one of the most-streamed songs in history.
Top chart hits: Uptown Funk, 24K Magic, That's What I Like, Just the Way You Are
The Weeknd: 122.07 million listerners/monthly
The Weeknd has consistently pushed boundaries in R&B and pop, earning multiple Grammy Awards and an Oscar nomination for Earned It. His album After Hours broke streaming records with Blinding Lights, the longest-charting song in Billboard history. His Super Bowl halftime performance in 2021 solidified his global stardom.
Top chart hits: Blinding Lights, Save Your Tears, Creepin', Starboy
Lady Gaga: 123.43 million listerners/monthly
A 13-time Grammy winner and Academy Award-winning artist, Lady Gaga has conquered pop, jazz, and film. Her 2009 album The Fame produced multiple chart-topping singles, while Chromatica saw huge success with Rain on Me. Her A Star Is Born soundtrack won an Oscar for Shallow, one of her biggest hits.
Top chart hits: Shallow, Bad Romance, Rain on Me, Poker Face
Kendrick Lamar: 110.15 million listerners/monthly
Kendrick Lamar is the first hip-hop artist to win the Pulitzer Prize for DAMN. He has received 17 Grammy Awards and has crafted some of the most politically and socially relevant albums. His Mr. Morale & The Big Steppers further cemented his influence in the rap industry.
Top chart hits: HUMBLE., DNA., Money Trees, Alright
Billie Eilish: 106.92 million llisterners/monthly
Billie Eilish became the youngest artist in history to win all four major Grammy categories in a single night. Her albums WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? and Happier Than Ever have dominated the charts, redefining modern pop with her minimalist production and haunting vocals.
Top chart hits: Bad Guy, Happier Than Ever, Lovely, Everything I Wanted
SZA: 97.51 million listerners/monthly
SZA's critically acclaimed album SOS spent 10 weeks at No.1 on the Billboard 200, making her one of the most dominant R&B artists of the decade. She won her first Grammy for Good Days and has continued to break streaming records with her deeply personal songwriting.
Top chart hits: Kill Bill, Good Days, Snooze, I Hate U
Coldplay: 91.70 million listerners/monthly
Coldplay has won seven Grammy Awards and continues to be one of the most successful rock bands. Their album A Rush of Blood to the Head won Album of the Year at the Brit Awards, while Viva La Vida became their first U.S. No.1 single. They remain a stadium-filling global phenomenon.
Top chart hits: Yellow, Fix You, Something Just Like This, A Sky Full of Stars
Rihanna: 90.44 million listerners/monthly
Rihanna has won nine Grammy Awards and sold over 250 million records worldwide. Her album Anti produced the hit Work, while classics like Umbrella and We Found Love remain among the most streamed songs of all time. Her return to music is one of the most highly anticipated comebacks.
Top chart hits: Diamonds, Umbrella, Work, We Found Love
Bad Bunny: 87.67 million listerners/monthly
The biggest Latin artist on the planet, Bad Bunny has won multiple Latin Grammys and shattered global streaming records. His album Un Verano Sin Ti became the most-streamed album in a single year, and he was Spotify’s most-streamed artist for three consecutive years.
Top chart hits: Tití Me Preguntó, DÁKITI, Moscow Mule, Me Porto Bonito
Taylor Swift: 85.41 million listerners/monthly
Taylor Swift has won 12 Grammy Awards, including three Album of the Year wins, tying a historic record. Her Taylor’s Version re-recordings have dominated streaming platforms, while her Midnights album broke records for the most-streamed album in a single day.
Top chart hits: Anti-Hero, Love Story (Taylor's Version), Cruel Summer, Blank Space
Drake: 82.09 million listerners/monthly
Drake is the most-streamed artist in Spotify history and has won five Grammy Awards. His albums Scorpion and Certified Lover Boy have produced some of the biggest hits of the past decade, making him one of the most influential hip-hop artists.
Top chart hits: God's Plan, Hotline Bling, One Dance, Rich Flex
Ariana Grande: 80.92 million listerners/monthly
Ariana Grande is a Grammy-winning artist known for her impressive vocal range. Her album Thank U, Next set multiple streaming records, and she has consistently dominated the charts with her powerhouse vocals and emotionally charged music.
Top chart hits: 7 Rings, Positions, Into You, No Tears Left to Cry
Justin Bieber: 80.12 million listerners/monthly
Justin Bieber has won two Grammy Awards and remains one of the most streamed artists globally. His collaborations with artists like The Kid LAROI and Ed Sheeran have kept him at the top of the charts.
Top chart hits: Peaches, Stay, Sorry, Love Yourself
Ed Sheeran: 75.61 million listerners/monthly
Ed Sheeran's Divide album is one of the best-selling albums of all time, with hits like Shape of You and Perfect. He has won multiple Brit Awards and a Grammy for Best Pop Solo Performance.
Top chart hits: Shape of You, Perfect, Thinking Out Loud, Bad Habits
David Guetta: 74.45 million listerners/monthly
A pioneer in EDM, David Guetta has won two Grammy Awards and helped shape modern electronic music. His collaborations with artists like Sia and Nicki Minaj have made him a festival favorite.
Top chart hits: Titanium, I'm Good (Blue), Without You, Play Hard
Eminem: 73.49 million listerners/monthly
Eminem has won 15 Grammy Awards and an Academy Award for Lose Yourself. He remains one of the best-selling artists of all time, with a legacy that spans decades.
Top chart hits: Lose Yourself, Mockingbird, Rap God, Without Me
Travis Scott: 71.35 million listerners/monthly
Travis Scott has revolutionized hip-hop with his psychedelic sound and groundbreaking live performances. His album Astroworld was a Grammy-nominated commercial success.
Top chart hits: Sicko Mode, Goosebumps, HIGHEST IN THE ROOM, FE!N
Sabrina Carpenter: 71.34 million listerners/monthly
Sabrina Carpenter has transitioned from Disney star to pop sensation. Her album Emails I Can’t Send received critical acclaim for its heartfelt lyrics and catchy pop production.
Top chart hits: Espresso, Feather, Nonsense, Because I Liked a Boy
Post Malone: 67.57 million listerners/monthly
Post Malone's blend of rap, rock, and pop has earned him multiple Billboard Music Awards. His album Hollywood's Bleeding topped charts worldwide.
Top chart hits: Circles, Sunflower, Rockstar, Wow.
Kanye West: 66.64 million listerners/monthly
Kanye West has won 24 Grammy Awards and shaped modern hip-hop production. His album My Beautiful Dark Twisted Fantasy is considered one of the best of all time.
Top chart hits: Stronger, Flashing Lights, Runaway, Praise God
Create music videos for Spotify promotion with CapCut
In today's music industry, engaging video content is crucial for promotion, helping artists increase visibility and audience engagement. Platforms like TikTok, Instagram, and YouTube have made short-form videos an essential tool for promoting music releases. CapCut desktop video editor provides artists and creators with professional video editing tools to craft high-quality music promotional content. With its seamless audio integration and dynamic effects, CapCut enables artists to create eye-catching music clips that drive streams and fan engagement. Whether it's a lyric video, teaser, or behind-the-scenes footage, CapCut helps musicians enhance their Spotify promotion with visually compelling content.
Download CapCut to make the best quality music video to promote your music now!
Key features
- Vast music library: CapCut provides a diverse selection of royalty-free tracks, helping artists elevate their videos.
- Precision audio editing: CapCut includes advanced tools for volume control, synchronization, and sound effects, allowing seamless refinement of music videos.
- Dynamic visual effects: CapCut offers eye-catching filters, transitions, and animations, helping artists enhance their music promotions with engaging visuals.
- Convert long videos to shorts: CapCut makes it easy to transform full-length music videos into vertical shorts for TikTok, Instagram, and so on.
How to create a Spotify artist promo video with CapCut
- STEP 1
- Import your media files
Open CapCut and start a new project. Upload your music video clips, album covers, or behind-the-scenes footage. Arrange your media on the timeline for a smooth editing process.
- STEP 2
- Customize your music video
Now, sync your visuals to the beat using CapCut's beat markers. Then, apply filters, transitions, and effects to create a polished, professional look for the video. Moreover, add text overlays for lyrics or promotional elements to boost engagement.
- STEP 3
- Export and share your music video
Once your video is finalized, click "Export" and select the resolution, format, and so on to download it. You can directly share it on YouTube or TikTok.
Trends among the top 20 Spotify artists
- Pop, Rap, and Reggaeton dominate the charts: These genres continue to lead Spotify's streaming numbers, with artists like Bad Bunny, Drake, and Taylor Swift consistently ranking high.
- Streaming peaks around major album releases: Artists see massive spikes in streams after dropping new albums or singles, highlighting the importance of well-timed releases.
- Cross-genre collaborations drive growth: More artists blend genres, like pop and reggaeton or rap and EDM, to reach broader audiences and gain global traction.
- The surge in non-English music popularity: Latin, K-pop, and Afrobeats artists are breaking records, proving that Spotify's audience is embracing music beyond English-language songs.
- Fan engagement and playlist inclusions matter: Being featured in Spotify's curated playlists and having an active fanbase that streams and shares music regularly influences rankings.
The impact of social media on Spotify's top artists
Social media has become a powerful tool in boosting an artist's presence on Spotify's top 20 artists list. Platforms like TikTok, Instagram Reels, and YouTube Shorts help musicians reach global audiences, increase streams, and create viral trends. Let's explore how social media influences Spotify rankings and artist growth.
- TikTok virality drives Spotify streams
TikTok has transformed music discovery by pushing trending songs to millions of users. When a song goes viral on TikTok, it often sees a significant boost in Spotify streams. To enhance engagement, many artists create dynamic music video snippets, dance challenges, and promotional clips using CapCut. With CapCut's AI-powered editing, transitions, and special effects, musicians can craft eye-catching content that fuels virality and maximizes Spotify streams.
- YouTube Shorts & Instagram Reels fuel discoverability
Short-form video platforms introduce audiences to new music through engaging clips. Viral videos featuring catchy songs often lead to an increase in streaming numbers. Artists can use CapCut's long video to shorts feature to convert a long music video to several shorts and share them on different social media platforms to promote new releases.
- Hashtag challenges and fan engagement
Hashtag challenges encourage user participation, making songs more interactive and widely shared. Fans creating videos with an artist's track generate organic promotion. This engagement directly influences a song's popularity on Spotify playlists and charts.
- Collaborations and trends expand audience reach
Artists who collaborate with trending influencers or fellow musicians gain access to new fan bases. Joint projects, remixes, and duets help increase engagement across platforms. These collaborations often lead to higher streams and better chart performance on Spotify.
Conclusion
Spotify's top 20 Spotify artists continue to shape the global music industry, setting trends and influencing listening habits worldwide. These artists, spanning genres like pop, rap, reggaeton, and EDM, dominate the streaming charts, reflecting the evolving preferences of millions of listeners. Staying updated with Spotify's rankings helps fans and industry professionals track emerging trends. Artists looking to grow their audience can leverage video content for better engagement. CapCut provides powerful tools to create high-quality music videos, helping artists maximize their promotional efforts.
Start crafting engaging music content with CapCut and expand your music's reach across social media and streaming platforms!
FAQs
- 1
- How often does Spotify update its artist rankings?
Spotify updates its artist rankings daily, based on real-time streaming data and listener engagement. These rankings are also reflected in Spotify Charts, which are updated weekly, providing insights into the most popular artists globally. If you're an artist looking to boost your Spotify rankings, high-quality promotional content is key. CapCut offers advanced video editing tools that allow you to create engaging music videos and promotional clips.
- 2
- Who are the fastest-growing artists on Spotify?
The fastest-growing artists on Spotify often include those whose songs go viral on social media, particularly on platforms like TikTok and Instagram. Emerging artists in genres like reggaeton, hip-hop, and EDM frequently experience rapid growth due to playlist inclusions, collaborations, and viral trends. Keeping an eye on platforms like Spotify Charts and Chartmasters can help track these rising stars.
- 3
- How can I promote my music to get more Spotify streams?
To increase Spotify streams, artists should leverage multiple promotional strategies, including social media marketing, playlist submissions, and collaborations. Using CapCut to create engaging content, such as behind-the-scenes footage, teaser clips, and music challenges, can attract a larger audience and encourage sharing. Additionally, optimizing metadata and actively engaging with fans on platforms like Instagram, TikTok, and Twitter can drive organic growth.
