Types of YouTube Ads Unveiled - Boost Your Marketing Strategy

Knowing the types of YouTube ads is essential to optimize your marketing strategy and reach the right audience. So, this article will inform you about the different types of ads, like skippable, non-skippable, bumper, display, and shopping ads. No matter what type of advertisement, CapCut is an excellent option for creating, as it offers advanced video editing features with high-quality export options. Moreover, most of its features are free, helping you to make the best videos on a budget.

Top ad types on YouTube you need to know

Video ads

YouTube video ads are a fantastic way to engage viewers and effectively promote your content. These ads appear before, during, or after videos and can be tailored to the audience's interests and demographics. So, let's see the types of ads on YouTube under video ads.

1. Skippable ads

Skippable ads on YouTube let the viewers skip the ad after 5 seconds, giving them more control. These ads are mainly used for brand visibility and can appear before, during, or after the video. They are cost-effective and provide great flexibility in reaching the targeted audience.



File format: MP4/MOV/AVI

Resolution: 1920x1080

Frame rate: 25 or 30 fps

Maximum file size: 1GB

Length: Minimum: 12 seconds; Maximum: 6 minutes

2. Non-skippable ads

Non-skippable ads must be watched in full before the video can be accessed. This YouTube advertising type is around 20 seconds long and ensures viewer engagement. They are perfect for advertisers looking to get the complete attention of viewers.



File format: MP4/MOV/AVI

Resolution: 1920x1080

Frame rate: 24, 25, or 30 fps

Maximum file size: 1GB

Length: 15 to 20 seconds

3. Bumper ads

Bumper ads are short, non-skippable video ads that usually last around 6 seconds. They are designed to deliver a quick and impactful message to the viewers. These types of video ads on YouTube are ideal for brief brand messaging and are used for high-frequency exposure.



File format: MP4/MOV

Resolution: 1920x1080

Frame rate: 30 fps

Maximum file size: 1GB

Length: 6 seconds

4. Discovery ads

Discovery ads, previously called "TrueView discovery ads," are the type of YouTube ads that appear on YouTube search results, related video sections, or YouTube's homepage. These ads contain a thumbnail and a short text description, encouraging the viewers to watch the entire ad video.



File format: MP4/MOV

Resolution: 1280x720

Frame rate: 30 fps

Maximum file size: 1GB

Length: Minimum: 15 seconds; Maximum: 3 minutes

Non-video ads

Non-video ads are the types of YouTube ads that don't require a video. These ads mainly feature image or text-based content across Google's network or alongside YouTube videos, offering a less intuitive promotional option than video ads.

1. Display ads

Display ads are static images next to the YouTube video, typically on the sidebar. These types of YouTube ads are an excellent choice for brand visibility and increasing traffic without interrupting the viewers' viewing experience.



File format: JPG/PNG/GIF

Resolution: 300x250

Maximum file size: 150KB

2. Overlay ads

Overlay ads are the semi-transparent ads at the bottom of YouTube videos. They don't interrupt the video and allow the advertiser to display additional content. These types of YouTube ads are also used for CTAs without interrupting the viewer's experience.



File format: PNG/JPG/GIF

Resolution: 480x70

Maximum file size: 150KB

3. Shopping ads

YouTube shopping ads enable businesses to showcase their products within video content or the search results page. These ads help advertisers increase their product sales by displaying the product images, titles, and prices in an easily accessible format.



File format: JPG/PNG

Resolution: At least 800x800

Maximum file size: 150KB

Premium ads

1. Masthead ads

Masthead ads are premium ads that appear at the top of YouTube's home page, providing maximum visibility for the advertisers. They are usually region-specific and effective for driving brand awareness. Due to their prime placement, these ads are generally used by notable brands with large budgets.



File format: MP4/MOV

Resolution: 1920x1080

Frame rate: 30 fps

Maximum file size: 1GB

Length: 30 seconds

What type of ads are most effective on YouTube

The effectiveness of YouTube ads depends mainly on your targeted audience and campaign goals. Skippable ads offer engagement and flexibility, whereas non-skippable ads ensure your message is delivered completely. Bumper ads are ideal for short and impactful messages, whereas display ads generate impressions without interrupting viewers. Ultimately, the best ad type depends on your goals: engagement, brand awareness, or conversions.

How to choose your appropriate YouTube advertising type

• Define your campaign objectives
• Identify your campaign's purpose, such as lead generation, sales, or brand awareness. Clear objectives guide your ad type, ensuring they align with your goals. For example, skippable ads are perfect for deeper engagement, while bumper ads are great for quick brand messages.
• Consider your budget and resources
• Your budget determines the type and frequency of ads that you run on YouTube. High-end options like mastheads are perfect for high budgets, whereas skippable ads are budget-friendly.
• Know your target audience
• Understanding your audience's preferences helps you select the right YouTube ad type. Shopping ads are ideal for purchase-driven audiences, while Discovery ads are suitable for interest-based targeting. So, choose your ad type carefully to connect with your audience.
• Evaluate viewer experience and engagement
• Choose the ad type that balances promotional goals and positive viewer experience. Non-skippable ads ensure the message is wholly seen but may disturb the viewers, so they rarely use them. On the other hand, skippable ads allow users to engage willingly, leading to better engagement.
• Consider video ad performance metrics
• To make your campaigns successful, track different performance metrics, like click-through rates, conversions, and views, to determine the effectiveness of various YouTube ads.

Besides knowing the different types of YouTube ads, marketers should also learn how to make the best ads, as a professional video ad is crucial to reach a broader audience. CapCut is the best tool for creating and editing YouTube ads that stand out.

Use CapCut to create various types of YouTube ads

To create an eye-catching YouTube video ad, CapCut must be the best choice. It offers plenty of video editing features, including basic tools, creative elements, and powerful AI features. Whether you are creating video ads or non-video ads, CapCut's features will definitely give you the best advertising result, and you can share the completed advertising video to YouTube with one click.

Want to achieve maximum advertising effectiveness? Use CapCut to create unique YouTube video ads now!

Steps to use CapCut to edit YouTube ads

Step
1. Import the media
2. First, import the images/videos of the main content you want to market from your device, and drag and drop them onto the CapCut timeline. Also, you can import files from CapCut space directly.
3. 

   

Step
4. Edit the ad video
5. Trim and crop the media materials to meet YouTube video size. Then, add visual elements like effects, filters, and transitions to make the ad different. To add a CTA, you can use the Text feature. Use Voiceover to record a slogan calling on the audience to use the product.
6. 

   

Step
7. Export and share
8. If you are satisfied with the effect of this video ad, click Export in the upper right corner, select resolution and video format, and click Export again to export the video. You will find that CapCut allows you to share the video to YouTube with one click.
9. 

   

Why should you choose CapCut to create various types of YouTube ads

• A large number of video editing functions: CapCut offers a lot of visual and auditory elements, such as stickers, filters, and sound effects. Users no longer need to spend time searching for materials on other platforms.
• Videos can be shared directly on YouTube: Edited videos on CapCut can be shared on YouTube with one click. This can significantly reduce users' time spent on unnecessary things and waste time that should have been used to create video ads.
• Cost-effective: When creating video ads on other platforms, you may worry about the high cost of features. However, in CapCut, most of the features are free, and these free features are enough to make you create perfect video ads.
• High-quality video export: CapCut allows you to export high-quality video ads; it offers high resolutions, including 1080P, 2K, and 4K. High-quality video ads can bring a sense of professionalism to the audience and enhance trust.

Conclusion

Understanding the different types of YouTube ads helps you create campaigns according to your goals, from engagement to conversions. Different ad types, like skippable, non-skippable, bumper, display, and shopping ads, serve different purposes for brand visibility and growth. No matter what type, the quality of advertising is always important. CapCut is the best choice for creating high-quality YouTube video ads. Its features, like trimming, transitions, voiceovers, and high-quality export options, simplify the ad creation process. So, get CapCut today and start creating attractive YouTube ads.

FAQs

1. How much do YouTube ads cost?
2. The cost of YouTube ads varies, depending on bidding, ad formats, and target audience. Typically, you pay per view (CPV) or per click (CPC), with an average CPV of $0.10 to $0.30. A well-optimized campaign can give the best results on a budget. To create polished ads on a budget, you should use tools like CapCut, which offers free and advanced video editing features, to ensure that every dollar of your YouTube ad campaign counts.
3. How do I determine my YouTube ad audience?
4. To properly determine your YouTube ad audience, start by considering factors like location, interest, and viewing habits of your viewers. Use different YouTube targeting tools to segment by demographics, keywords, and placements. This ensures that the ad reaches the right audience.
5. Will ads with high bidding prices be given priority display on YouTube?
6. Yes, ads with high bidding prices are most likely to be given priority with secure premium placements. However, the relevance and quality scores also play a crucial role. A well-made ad with a high engagement rate can compete even with low bids. So, if your budget is tight, you can use CapCut to create visually appealing YouTube ads using its basic and advanced editing features.