Xiaohongshu Web Explained: Basics, Working, Features, and More

Nowadays, Xiaohongshu web has become a popular social media all over the world, which lets users browse and explore rich life inspiration. In this article, we show you how to access the Xiaohongshu web version with easy steps. Besides, CapCut helps creators easily create professional-grade visual works with its powerful video editing function. Combining Xiaohongshu and CapCut, the final result is a short video or note with both visual impact and social appeal. Let's start!

What is Xiaohongshu web

Xiaohongshu, or Little Red Book, is a Chinese platform combining social media and e-commerce. Initially a shopping platform, it now features lifestyle content and product reviews. The Xiaohongshu web lets you access this vibrant community on larger screens via desktops. You can explore user-generated content, discover product recommendations, and engage with a community-driven network. This web version is perfect if you prefer seamless navigation for exploring trends and shopping conveniently.

Key features of Xiaohongshu web

The Xiaohongshu web offers game-changing features for influencers and brands looking to grow their presence. Here's a closer look at its key capabilities:

• Enhanced user profiles: You can showcase your brand identity or personal style with detailed bio options and links. A strong profile helps build trust, attract followers, and establish credibility for influencers and brands alike.
• Content creation and posting tools: The web version includes advanced content creation tools that make crafting engaging posts effortlessly. You can easily design eye-catching visuals and text layouts with its user-friendly editor. Influencers benefit from seamless editing and previewing features, ensuring professional-looking posts every time.
• Advanced analytics for growth: With Xiaohongshu Web, you can track traffic, engagement, and content performance. These analytics provide insights into what works best for your audience. Use this data to tweak your strategy, optimize content, and maximize reach.
• E-commerce features and integration: Add product links directly to your posts for an integrated shopping experience. Brands can set up dedicated store pages on Xiaohongshu's web, making product marketing more efficient and convenient.

How to access the Xiaohongshu web version

Note: Because Xiaohongshu web version does not support changing the interface language directly, we recommend using Chrome extensions such as DeepL to translate the Chinese interface into the language you need, and then start using it.

Step
1. Explore the site
2. Visit https://www.xiaohongshu.com/explore. Familiarize yourself with the interface, trending posts, and features.
3. 

   

Step
4. Register an account
5. On the login page, choose a registration method that suits you. Options include mobile phone number, WeChat, or QQ.
6. 

   

7. Mobile registration: Click "Mobile Phone Number Registration." Enter your number and the verification code sent to you. This ensures your number is valid and secures your account. Then, set your password and nickname to complete registration.
8. WeChat or QQ login: Click the corresponding button. Authorize Xiaohongshu to link your account for quick access and seamless sharing.
Step
9. Log in to Xiaohongshu
10. Once registered, log in using your credentials or authorized account. Start exploring and creating content effortlessly.

How does Xiaohongshu web differ from the app

The Xiaohongshu mobile app is the preferred choice for most users, offering built-in content creation tools, instant notifications, and a comprehensive e-commerce experience. Users can quickly browse short videos, graphics, and text during fragmented moments of free time. It serves as the core platform for deeply engaging with the Xiaohongshu ecosystem.

In contrast, the web version caters to specific professional needs, making it ideal for businesses managing products or creators handling bulk video processing. The web platform provides convenience for tasks such as video management and product listing, which benefit from a larger screen and more precise control. However, the web version lacks video creation tools. Therefore, a professional PC-based video editing tool like CapCut may be necessary for creating Xiaohongshu videos. Depending on specific needs, users can switch between different devices and versions to enjoy a flexible and convenient user experience.

How to create high-quality Xiaohongshu content with CapCut

Creating high-quality Xiaohongshu content is easy with CapCut. This powerful video editing software lets you enhance your visuals effortlessly. Use features like auto-captions, customizable video templates, and trendy filters to match Xiaohongshu's aesthetic. It's seamless transitions and music library help you craft engaging videos. You can also optimize aspect ratios for Xiaohongshu's platform. In short, you'll create professional, eye-catching content that attracts views with CapCut. Start editing today and elevate your Xiaohongshu presence with CapCut's powerful tools!

Step
1. Start by importing your clips
2. Begin by uploading your footage. The platform supports various file types, ensuring a hassle-free start. Adjust the aspect ratio to fit your preferred format or custom dimensions. Organize your clips on an intuitive timeline for effortless editing.
3. 

   

Step
4. Edit and customize your content
5. First, add stickers, filters, or effects to match your video style or theme. To ensure that both English and Chinese users can understand your video, you can use "Bilingual captions" to generate bilingual subtitles. Select English in the "Spoken language" option and Chinese in the "Bilingual captions" option, and click "Generate." Once captions are generated, go to "Text" on the right-up side to change the text size, color, and so on.
6. 

   

Step
7. Export your video content
8. Click on the "Export" tab present in the top right corner and customize the resolution and file format based on your needs. Once ready, export your content and share it on Xiaohongshu confidently with the world.
9. 

   

How to upload videos to Xiaohongshu web

Step
1. Visit https://www.xiaohongshu.com/explore. Tap the red "publish" button.
2. 

   

Step
3. Click "Upload the video" in the center of the page to select the video you want to upload from your device.
4. 

   

Step
5. Write a title and description for your video. You can also add location details, upload and modify the cover, and hashtags or tag users. Once you're satisfied with the video, tap "release" to share it with your followers on Xiaohongshu.
6. 

   

Bonus for E-commerce: the key role of Xiaohongshu web

Xiaohongshu web is revolutionizing social commerce by seamlessly blending e-commerce with social media. It creates a robust shopping experience where users discover, discuss, and buy products directly through the platform. This integration not only enhances user engagement but also provides brands with an effective way to reach potential customers.

The power of social commerce on the Xiaohongshu web

On the Xiaohongshu web, social commerce is a game-changer. The platform enables users to share experiences and reviews while discovering new products. By blending social interaction with shopping, brands can build trust and drive sales. As social commerce continues to rise, staying on top of trends is crucial. Brands that leverage this shift will stand out and thrive.

Setting up an e-commerce store on Xiaohongshu web

To establish an e-commerce presence, follow these simple steps. First, register your business account on the platform. Next, set up your store, including product listings. Xiaohongshu web offers categories for your products, which helps potential buyers easily navigate. You can also use tagging and create product pages to highlight key features. This streamlined setup ensures that your store is ready to engage shoppers efficiently.



How Xiaohongshu web drives sales through influencer collaborations

Influencer collaborations on Xiaohongshu web are a powerful sales tool. Influencers create content that aligns with their audience, making them trusted sources for product recommendations. Their endorsements boost brand visibility and drive purchasing decisions. By working with influencers, you align your brand with trusted voices, increasing your chances of converting viewers into customers. This synergy creates a win-win for both influencers and brands.

Conclusion

In conclusion, Xiaohongshu web is transforming the e-commerce and social media landscape, offering brands and influencers a seamless platform to connect with users. Its integration of social commerce enhances both user engagement and sales potential. Users can upload videos, images, or texts easily on it to grow fans. To elevate your video content on Xiaohongshu, tools like CapCut are essential. It provides plenty of video editing features, including text, stickers, and video templates.

Start utilizing CapCut's diverse video editing features today and unlock your full creative potential on the Xiaohongshu web today!

FAQs

1. Is the Xiao Hong Shu website available in multiple languages?
2. No, Xiaohongshu web didn't support language changing until now. It is basically in Chinese. You can try changing the browser language settings or use the translation plugin to change the language. However, the Xiaohongshu app on the mobile allows you to change language to simplified Chinese, traditional Chinese, or English.
3. Are there different login options available on Xiaohongshu web, such as email or social accounts?
4. Yes, Xiaohongshu web allows users to log in by scanning the QR code with Xiaohongshu or WeChat on their mobile phone or by using a phone number, but so far, it does not support logging in by email.
5. What types of content can users explore on the Xiao Hong Shu website?
6. Xiaohongshu offers a variety of content, including fashion, beauty, travel, and lifestyle posts. You can discover user-generated content, product reviews, and shopping guides. To create your own Xiaohongshu video, consider using CapCut. It offers a powerful captioning feature that supports bilingual captions, such as in English and Chinese, allowing seamless communication for a diverse audience.