YouTube Video Ads for Beginners: The Ultimate Guide (2024)

YouTube video advertising enables businesses to easily promote their product or service through visual media. It's an excellent starting place for small businesses or those new to social media marketing because of the wide range of content creation options and the affordability of paid YouTube advertisements. Today we'll cover everything you need to know about how to promote YouTube video Google ads.

YouTube advertising trends

Before diving in headfirst, it's best to understand the current atmosphere of YouTube. In the past few years, YouTube has expanded beyond standard, longform videos, and broken into the short video market with YouTube shorts. These thirty to sixty second vertical clips are reminiscent of TikTok and Facebook stories. While longform videos are still the main focus of YouTube, YouTube shorts are a great marketing opportunity.

• Most YouTubers operate within a niche

This is a common trend which has held true for years. For example, you'll find channels dedicated to auto repair, smoothie making, and even obscure hobbies, like model trains. Producing videos within a given niche helps YouTubers maintain a targeted approach. While it's tempting to try and please everyone, it's actually better to only market to your target audience.

• Additionally, working within a niche helps trigger YouTube's algorithm

This is the driving force behind the videos that receive views and the videos that don't. The algorithm decides how to promote content that keeps people watching.

When you create videos related to a niche, the algorithm instantly recognizes your content. It can then find the perfect audience. For example, if you create videos related to health and fitness, the algorithm will promote your video to gym enthusiasts. To take advantage of the algorithm, you need to write detailed video descriptions and choose hashtags related to your topic.

Strategies for YouTube advertising

Generally, successful YouTubers don't advertise directly. Instead, they engage in what's called soft-sell advertising, which means they create content with value that people watch for fun. When advertising on YouTube, there are three common forms of advertising: entertainment, educational, or paid ads.

• Entertainment
• YouTube video advertising shouldn't be boring. Instead, you should make your content engaging and enjoyable to watch. Common examples include celebrity commentary, reaction videos, and comedy skits. If you're clever, you can infuse your entertainment content with subtle ads through product placement or by making a behind the scenes video of your business.

• Education
• This style of YouTube content comes in many forms, and it occasionally overlaps with entertainment since learning is often fun. This is the easiest soft-selling ad format to start with, and it's great for beginners. You should educate your viewers about topics related to your product. Education videos typically take the form of how-to content, video essays, and demonstrations.

• Paid advertising
• Here is where you'll produce traditional ads which tout the effectiveness of your product or service. This is what most people imagine when they think of YouTube video advertising. For paid advertising, you can create content akin to television commercials where you show off your business and then invite viewers to buy your product or service.

Common types of YouTube video ads

While there are hundreds of types of YouTube video ads, the following formats are well established and commonly seen across YouTube. These formats all fall into either entertainment or educational genres.

• Demonstrations
• If you have a particularly interesting product, a demonstration is a great way to promote your content. This style of advertisement only works with unique products, which are often featured in the "TikTok made me by it" genre. If you showcase handy gadgets and nicknacks, this will amuse your viewers endlessly. However, this format probably won't work for everyday products, like toilet paper or cleaning supplies.

• Video essays
• This form of content discusses topics related to your product. A video essay is a version of longform content, usually between ten and twenty minutes long. Some channels, however, create videos that last several hours. But for a beginner, the ten minute mark will suffice. You should educate viewers on topics related to your niche. For example, if you own a doughnut shop, you might write a video essay about the history of pastries in your area. Beginners will enjoy this format because it's not necessary to show your face. Instead, you can use pictures and text to reinforce your points.

• How-to videos
• Today, when someone has a question, they turn to the internet for help. As a content creator, you should be ready to answer these questions. How-to YouTube video ads come in all shapes and sizes, and they work for almost every niche. Common how-to content includes makeup tutorials, workout videos, home improvement, and recipes. Don't let this limit you though. This type of ad can cater to any niche. For example, even if you sell obscure products, like gear for magnet fishing, you can create videos teaching viewers how to use your high-powered magnets to explore their local waterways while looking for treasure.

• Commentary or reaction videos
• You needn't create all original videos to be successful. Instead, you can commentate on pre-existing content, or share your reaction to news that is related to your niche. For example, if you produce content related to canoeing, you could make a reaction video whenever your favorite sporting goods store releases a new model. It might sound silly, but this style of content is wildly popular—however, for it to be effective for your brand, you should only cover topics related to your niche.

Three tips for making great YouTube video ads

As you enter the world of YouTube marketing, you'll learn several best practices to follow. These three tips will help get you started.

• Be authentic
• Always be yourself on camera. Don't try to be overly professional or stiff. Instead, cultivate a warm persona. While you should be yourself, you should also perfect your stage presence. As a YouTuber, you're an entertainer or educator first, and a salesman second. When you speak, make eye contact with the camera. This will feel strange at first, but it's a well established technique.

• Don't be shy about using paid advertising
• It isn't expensive. You can begin an ad campaign with as little as ten dollars. With some investment, your video can reach hundreds of new viewers and can jumpstart your channel. If you follow the tips and tricks outlined in this article, you'll know everything you need to know about how to promote YouTube video Google ads.

• Create high-quality videos
• Low-quality videos won't gain any traction. YouTube is saturated with content, so to stand out, you'll need to create top-quality content. Thankfully, our editor is here to help. Use CapCut to create professional videos that are sure to draw an audience. To make the best video possible, take advantage of all of our exciting features including animated text, stickers, and royalty-free music.

How to make YouTube video ads with CapCut?

If you're new to YouTube video advertising, don't worry. To get started, follow these three easy steps. But, first, try CapCut video editor.

Step
1. Download and sign up
2. Visit CapCut's official website and download the CapCut video editor on your device. Sign in after installation, use your TikTok, Facebook or Google account. Then click on New Project, and you can edit your video now!
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   Download for free

   

   
   
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Step
5. Upload video
6. Click "Create project" and select "Import" from the media tab. Upload the video from your device and drag and drop it into the timeline.
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8. Choose a video format

Will you create a video essay, product/service demonstration, or dive into paid advertising? Choosing the format determines what footage you'll need to record. After deciding the type of video you'd like to produce, record your content. Don't forget to follow the best practices outlined in our three tips for creating videos.

Step
9. Trim and edit your video to perfection

You should remove any excess footage. While many videos on YouTube are longer, try to make your content no longer than ten minutes.

While editing, be sure to take advantage of our editor's exciting features. To make your content more engaging, add flourishes like sound effects, filters, and stickers. These additions help elevate the quality of your content and improve viewer retention.

Other features that you should take advantage of include our cloud drive and team collaboration. When you store your footage in our cloud drive, you and your team can edit in real time. Best of all, none of these tools require a membership fee. Our editor is 100% free to use.





Step
10. Export the video with no watermarks
11. After adjusting all the settings, click on the "Export" button to start the process. The time it takes to export can vary based on the video length and the chosen settings.
12. Once the export process is complete, save the video to your preferred location on your computer. You can then share this video or distribute your watermark-free video as needed.
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When you use the video editor, you can upload your video directly to YouTube. This circumvents the need to download the video to your desktop before uploading to YouTube. When you start creating content, you'll want to save all of your hard drive's space, and our editor can help.

Conclusion

To push your content's quality even higher, make use of our editor's other exciting features. Enthrall your viewers with funny stickers, or keep them engaged with text. Additionally, a background tune is a must, so choose a song from our extensive asset library. If you run a monetized channel, you can enjoy peace of mind when you use our media. All of our assets are royalty-free and at your disposal.

Frequently Asked Questions

1. What are YouTube video ads?
2. YouTube video ads are a form of digital advertising where businesses and content creators can promote their products, services, or content on YouTube. This type of YouTube video advertising involves creating video content specifically designed to capture the attention of your target audience. These ads can appear before, during, or after other videos on YouTube, or across the Google Display Network. Implementing a YouTube video advertising strategy is crucial to ensure that these ads are effective in reaching and engaging the intended audience. Additionally, tools like CapCut Video Editor can be invaluable for creating high-quality ads that resonate with viewers.
3. How much are video ads on YouTube?
4. The cost of video ads on YouTube varies greatly and is dependent on several factors, including targeting options, competition, and the type of ad campaign. Businesses can use the promote YouTube video Google Ads platform to manage their advertising budget. Pricing is typically based on a Cost-Per-View (CPV) model, where you pay for each view or interaction with your ad.
5. The flexibility of Google Ads allows advertisers to set daily budgets and bid amounts, making it adaptable for various advertising needs. For those looking to create compelling ads within a budget, CapCut Video Editor is a great tool to produce high-quality video content cost-effectively.
6. Do I get paid if my YouTube video has ads?

Yes, you can earn money from ads placed on your YouTube videos if you are a part of the YouTube Partner Program (YPP). Once you meet the eligibility requirements, which include a certain number of subscribers and watch hours, you can enable monetization on your channel.

Your earnings are generated based on ad views and interactions, and having an effective YouTube video advertising strategy can increase your potential revenue. Remember, creating engaging and high-quality video content is key to attracting viewers and advertisers alike, and CapCut Video Editor can help you enhance your videos to maximize your earning potential on YouTube.