Google Ad Sense for YouTube: Monetize Your Video Content
Discover how to create an extra income stream for your YouTube channel. Learn how to craft and refine the video you want to monetize with the CapCut video editor, the best tool for video production.
Now, are you curious about how to create Google Ad Sense for YouTube? The process is not as complicated as you would think. This guide offers detailed steps to set up and link your Google AdSense account to YouTube, as well as requirements, best practices, and how much you can expect to make. Read on.
What is Google ad sense for YouTube
Videos are the main form of content online. Advertisers spend thousands to display ads in videos on various social media platforms like TikTok and YouTube. It's been a lucrative way to get paid from YouTube. Unlike Google Ads, Google Adsense is a platform specifically for content creators. Many are considering linking their Google AdSense account to their YouTube channel to earn money from ads.
Google AdSense YouTube allows channel owners to earn money by displaying ads on their videos, including skippable, unskippable, and overlay ads. Mostly, one is paid per 1000 impressions, including views and clicks. For example, popular blogs like the Daily Dot use Google AdSense YouTube to monetize visitors, averaging five to ten million monthly impressions.
How to set up an AdSense account for YouTube
You must be eligible for the YouTube partner program or live in a country where it's applicable before setting up Google Ads for YouTube. Also, your YouTube account must meet the following requirements:
- Follow all the YouTube channel monetization policies, including the 2-step verification.
- 4,000 or more watch hours in the last 12 months.
- 1,000 subscribers or more
- No active Community Guidelines strikes.
Otherwise, follow the steps below to set up Google Ads for the YouTube channel. Note that you must first enable monetization and, in the process, activate Google Ad Sense YouTube. You can create a new Google AdSense YouTube account or link an existing one to your channel:
- Sign in to YouTube Studio and select the Earn tab on the left menu.
- Click Start beside the Sign up for Adsense card.
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- If prompted, reauthenticate by entering your YouTube email address and password.
- Choose if you already have an existing account or one of the provided options and click Continue. You'll be redirected to AdSense to complete the process.
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- Finish setting up your account and submit your Google Ad Sense YouTube application for review. YouTube will inform you via email once your account has been approved, which can take up to several days.
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YouTube Google ads monetization rules
YouTube has a set of rules you have to follow to enjoy the benefits of ad monetization with Google YouTube video ads. They solely focus on the content you post, including;
- Avoid content violations
- Content violations include posting content that disregards community guidelines, such as nudity. Stuff like hate speech, predatory behavior, graphic violence, malicious attacks, and content that promotes self-harm, such as suicide, isn't allowed on YouTube.
- Avoid copyright infringements
- Copyright infringement is a serious offense on YouTube. Therefore, you should only upload original content or have permission to use it. That encompasses audio and music tracks. Hence, always check your background music for copyright claims.
Not following the rules risks account termination or suspension, as well as removing all advertisements from your videos and getting suspended from the YouTube partnership program.
Tips on monetizing from Google Ads YouTube campaign
1. Choose the right video criteria and ad formats
YouTube can only monetize advertiser-friendly videos. Thus, your videos should not display violence or nudity and must adhere to copyright laws. The type of video you post and the ads shown on your videos will affect your YouTube earnings. There are various formats of YouTube ads, such as:
- Skippable video ads
- Skippable in-stream ads play before, during, or after other videos. Viewers can skip the ads after 5 seconds. Advertisers only pay when viewers interact or view at least 30 seconds of the ad.
- Non-skippable video ads
- These ads are unskippable when they play. They can be played anywhere during videos of 10 minutes in length, and the duration of these ads ranges between 15 and 20 seconds. The good thing is viewers will be given a 5-second countdown notification.
- Bumper ads
- Bumper ads are non-skippable ads that bump into the viewer's video and last for a maximum of six seconds per ad. They play before, during, or after another video. Due to their short length, they're excellent for conveying simple, memorable messages.
- Overlay ads
- Overlay ads advertise on YouTube in a non-intrusive fashion. Usually, they hover in the bottom part of the video and act like an in-stream video ad. The ad is displayed toward the bottom-end part of the video without disturbing the flow of the video content.
2. Refine the videos you want to monetize
You need engaging and high-quality content to monetize for Google Ad Sense YouTube. In that case, you need the right tool for the job. Use the CapCut video editor to boost your video content quality.
CapCut: tell your story with top-notch video production
CapCut is a reputable toolkit in the world of video editing. Besides the innovative editing tools, the editor boasts a simple interface and robust features, as highlighted below, simplifying the video creation process. The following are some unique features that make CapCut a preferred solution among video editors:
- Extensive media resources
- CapCut offers a vast array of free templates, effects, music, and sound effects to inject some excitement into your video. It also comprises a massive stock stickers and video library that can be used for personal and commercial use, like Google Ad Sense YouTube.
- Rich editing features
- CapCut's toolbox helps you transform basic videos into jaw-dropping masterpieces for YouTube advertising Google. You can perform basic edits like trim, cut, split, and merge scenes without losing data. Others, such as keyframe, mask, speed curve, and smart tools like background removal, provide an awesome video output.
- Cloud-based storage and team collaboration
- CapCut ensures a smooth editing experience by allowing users to edit without getting stressed over storage. Plus, it streamlines the co-editing process by letting you invite other users to edit or share comments, making every edit a straightforward and enjoyable endeavor.
- Share on social media quickly
- CapCut video editor is a powerful tool to elevate your social media game. It enables you to craft attention-grabbing visuals for Google Adsense YouTube and distribute them for your YouTube channel, as well as other platforms, including TikTok, Instagram, and Facebook.
How to use CapCut video editor for high-quality video production
- Step
- Import
- To begin, download and install CapCut. After the installation is complete, create a new project. You can upload your videos by either clicking the Import button or dragging and dropping them into the project area.
- Step
- Edit
- Transform your videos into a visual masterpiece with cropping, trimming, and resizing tools. You can add overlays, similar to ads on your video's bottom right and left or top right and left. Utilize the unlimited music and effects library for all your moods and spike an interest in your audience. Rotate, position, and stabilize your video's content to fit the various output devices, like phones or desktops.
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- Also, adjust your video's playback speed or color to align with various ads on display. Also, feel free to add text for social media urging users to subscribe. That's not all; the smooth animations and transitions can turn your videos into films of art, stealing the show.
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- Utilize auto-captions to recognize and translate speeches in your video, or transcript-based editing to set up speech gaps and get rid of filler words. Leverage its AI tools to effortlessly edit your YouTube videos, including choosing the right background, using AI characters to do the talking, or auto-reframe to ensure video elements stick within the frame of the video as you edit, with just a few simple clicks.
- Step
- Export
Click on the blue Export button on the top-right corner, and fine-tune the resolution from 480p to 4K, the bit rate to "recommended", and the frame rate of up to 60fps before posting. After that, tap the YouTube fast track and directly post the video on YouTube, engaging your audience with the latest content.
3. Use YouTube Analytics
Research is paramount if you want to create videos that earn more. YouTube analytics helps you track the money by revealing Google Ads YouTube videos and Google Ads YouTube shorts payment rates called YouTube CPMs(cost per mile). The CPM is what the advertisers pay per 1000 ad impressions, including views or clicks. Analysis helps you make your channel an ideal space for advertisers to place ads, earning you higher CPM and increased revenue. Below is how to use YouTube Studio and check the CPM rate on each video.
Steps:
- Open YouTube Studio and click Earn on the left navigation bar.
- At the top of the new window, click Watch Page Ads.
- Click See My Analytics.
- Locate the How much advertisers pay panel, and click See More.
- Below, you'll see a list of videos you’ve published and their CPMs.
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4. Be origin
The easiest way to make money on YouTube is by using content you own. In other words, be original to avoid the fuss of copyright infringements, where YouTube can demonetize your video. You also risk being banned from YouTube. If you intend to use another person's work, ensure you have permission or have a license to use it.
5. Choose evergreen and trendy topics both
As a great way to boost your views and channel overall, trendy topics come and go. If you want to earn more, opt for evergreen content that is relevant all year round. Advertisers will pay more to promote their products on your YouTube videos via Google ads for such content than trendy ones. CapCut offers many typical video templates suitable for various industries and needs.
CapCut video editor's template editor feature helps you play the long game by creating videos in the shortest time possible. CapCut templates are easy to apply and edit, with steamy topics most valuable to advertisers. Here's how to use CapCut video templates for your YouTube campaign Google Ads.
- Step
- Select a template
- Open CapCut and choose a template from the various pre-designed social media video templates.
- Step
- Edit
- Editing a template requires you only to edit the text as you like. You can also add other template to add more fun on the previous one. You can also add stickers, effects, or background music on the timeline, depending on the context and mood to be portrayed in the video.
- Step
- Export
Click the Export button in the top-right corner to share or download your video. Here, adjust the export settings per your requirements. Name it, and choose the resolution, like 4K, the bit rate, frame rate, and format.
Then, you can share your video on TikTok by simply clicking on the fast track. Also, CapCut enable you to customize the name and title of this post without entering YouTube.
6. Interact with your viewers
So, you have a sizable audience already, and the list is still growing. Chances are that people will always comment on your videos, whether positively or negatively. Well, this isn't the time to ignore them and go mute. If anything, you should respond to comments and make occasional videos directly related to viewer comments and questions. That creates an environment of camaraderie and builds trust between you and your audience.
7. Market your videos elsewhere
Being on YouTube can be extremely profitable with Google Ads for YouTube videos but you need to market your videos on other platforms like Instagram, TikTok, Facebook, etc. That, for one, allows you to build an online brand and audience. Plus, you get to raise a decent number of views and subscribers leading to more ad revenue. Thankfully, as you refine your video with the best video editor, CapCut lets you share your video online on YouTube and TikTok in one click!
Conclusion
As you can see, Google Ad Sense for YouTube is a powerful tool for marketing your business online. Using YouTube video promotion Google ads is one of the best ways to make money on YouTube. However, you must follow some best practices to get the most out of YouTube ads. One is 4000 or more watch hours, which can only be accomplished with superb content.
After thorough exploration, we found a comprehensive tool, CapCut, to enable you to express your creativity fashionably. It allows you to cut and split clips, add effects, and enhance visuals for captivating and professional-looking content for your YouTube channel, be it from any niche.
FAQs
- How much do YouTube Google ads cost?
- Most businesses budget around $10 a day for YouTube and Google ads. These marketing expenses can add up to be very costly if you still have to pay for video production costs. Hence, you need a tool like CapCut video editor to ease off the burden since it's free, easy to use and comes with rich media resources and editing tools to help you create high-quality videos.
- Is it free to run Google ads on YouTube shorts?
- No. The cost of YouTube Shorts Ads can vary, with an average of about 10 cents to 30 cents per view for reach campaigns. However, video creation can comprise the highest proportion of YouTube video costs. In that case, you need a tool like CapCut, where you can be more creative with your video ads, thanks to its rich editing features.
- How to promote YouTube videos with Google ads for free?
- The best way to promote your YouTube videos with Google ads is through posting on various social media channels. CapCut lets you share your video instantly with other socials, including YouTube, Facebook, Instagram, and TikTok.